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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome…
Social Media Update
and Best Practices 2016
Meet Monique…
Founder - Cosmetic Social Media
25 years experience in aesthetic medicine
Certified Relationship Marketing a...
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
OMNI CHANNEL
Customers want to connect
with companies in the ways
mo...
Over 40% of the
companies that
were at the top
of the Fortune
500 in 2000 were
no longer there in
2010.
~ RIP ~
Digital
Da...
Percentage of all Facebook posts by fans
that went unanswered.
source: locowise.com
#IMCAS * @CosmeticSocial * @MoniqueRam...
Customer Service Portals
• The new “norm”
• Medicine is no exception
• Expectation 30 minutes
• Facebook rewards those
who...
• To get the badge: you
must have achieved both
of the following over the
last 7 days:
• A response rate of
90%
• A median...
Make it Easy to Connect
• Move Your
Website Social
Icons to TOP
• Embed a tweet
(or other post)
at the bottom
of each blog...
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
VIDEO & Streaming
Content = WIN
Periscope
Meerkat
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Facebook Lead Ads
FB Event Subscriptions
Slideshare
slideshare.net/moniqueramsey
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Research - Refresh - Reshare
• Research: Look
for popular blog
posts
• Refresh:
Update with
new info
• Re-share
across all...
Twitter
• Real-time tweets in
search results
• You need to be on
Twitter, period
• SEO boost likely
Stop Being Pushy
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
#SocialDoneRight
•Give your knowledge
freely (ex: exam room)
•Sharing not Selling
•Pay Forward / Give Back
•Upshot: cultiv...
Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticS...
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This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.

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Social Media Update and Best Practices 2016

  1. 1. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media Update and Best Practices 2016
  2. 2. Meet Monique… Founder - Cosmetic Social Media 25 years experience in aesthetic medicine Certified Relationship Marketing and Social Media Strategist (2009) • Winner, PRSA Bronze Bernays Award • Winner, #influenceSD Award • Alert Press Top 5 Medical Practice Facebook Fan Pages • Flux Digital 17 Top Facebook Pages for Small Business ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes ♥driving fast ♥creative endeavors!
  3. 3. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  4. 4. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OMNI CHANNEL Customers want to connect with companies in the ways most convenient to them, and that in turn, enhances their exposure to a brand. -MIT Sloan
  5. 5. Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. ~ RIP ~ Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. Digital Darwinism kills rigid businesses dead.
  6. 6. Percentage of all Facebook posts by fans that went unanswered. source: locowise.com #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  7. 7. Customer Service Portals • The new “norm” • Medicine is no exception • Expectation 30 minutes • Facebook rewards those who respond quickly with a “Very responsive to messages” badge • FB shows people which Pages respond quickly and consistently to private messages.
  8. 8. • To get the badge: you must have achieved both of the following over the last 7 days: • A response rate of 90% • A median response time of 5 minutes • ON- Anyone can see it. • OFF - Only people who manage your Page can see responsiveness #’s BE RESPONSIVE #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  9. 9. Make it Easy to Connect • Move Your Website Social Icons to TOP • Embed a tweet (or other post) at the bottom of each blog post • Embed social posts (or links to posts) in e- blast • Have social links Email signatures
  10. 10. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow VIDEO & Streaming Content = WIN Periscope Meerkat
  11. 11. #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Facebook Lead Ads
  12. 12. FB Event Subscriptions
  13. 13. Slideshare slideshare.net/moniqueramsey #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  14. 14. Research - Refresh - Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  15. 15. Twitter • Real-time tweets in search results • You need to be on Twitter, period • SEO boost likely
  16. 16. Stop Being Pushy #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  17. 17. #SocialDoneRight •Give your knowledge freely (ex: exam room) •Sharing not Selling •Pay Forward / Give Back •Upshot: cultivates brand awareness = big returns #IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  18. 18. Questions? Monique Ramsey Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog

This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.

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