Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Reporting and Monitoring Your Brand in Real Time

666 views

Published on

This presentation packs a punch! We cover monitoring your brand in real time - from online mentions and brand sentiment in social media, blogs, and other websites, to helpful ways to determine the effectiveness of your social media efforts. This presentation was given at Vegas Cosmetic Surgery in June 2015.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media Reporting and Monitoring Your Brand in Real Time

  1. 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome! Real Time Analytics
  2. 2. What Are Your Objectives?
  3. 3. Tools NUVI** (our example today) Hubspot Marketo Hootsuite ViralHeat #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  4. 4. Overview / Snapshot
  5. 5. Locations #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  6. 6. Locations - Global #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  7. 7. Compare Time Periods - Week/Week - This Mo./Last - This Year/Last Competitors, Etc. Practice A Practice A Practice A Practice B
  8. 8. Conversations • Trending Hashtags • Trending Keywords • Trending URL’s Marketing Intel
  9. 9. Reputation asuring Sentiment & Responding in Real T #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  10. 10. •32% of consumers would never choose a healthcare provider without reading at least one piece of user- generated content. (Kelton Research/Bazaarvoice, September 2011) •70% take action after reading consumer opinions posted online (Nielsen, Global Trust in Advertising and Brand Messages, Sept. 2013) Power of Persuasion
  11. 11. Social Intelligence Are you listening? Billions of conversations. NEED TOOLS TO:  Monitor  Listen  Prioritize  Engage  Learn  Adjust  Grow OMG He’s the best doctor!So arrogant! Don’t go! 5 stars! Waited too long. EEEW~ exam room a mess Great doctor and staff! #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  12. 12. But with billions of conversations happening right now… you’re not in control of the conversation. Or are you?
  13. 13. Beyond Google Alerts #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  14. 14. Sentiment
  15. 15. Sentiment, cont. • Take time to “train” your system • Check for “false negatives” & recategorized as needed • Address true negative sentiment head on
  16. 16. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Live feed of mentions
  17. 17. Zero in and Act
  18. 18. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Who’s Saying What?
  19. 19. Identify Influencers and reach out
  20. 20. http://budurl.me/reputation
  21. 21. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog

×