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Welcome…
Social Media Best Practices 2015:
Facebook, Twitter, Instagram,
Pinterest, Google+, etc.
#IMCAS2015 * @CosmeticSo...
Social
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Less spam, More
relevance, more
delight
• Customer
serv...
Social Intelligence
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Are you
listening?
Billions of
conversations...
Facebook
FB Native Videos:
 FB = 60% of all video shares
 40% better engagement
than YouTube
 2.5x higher click through...
Facebook
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Call to Action
(CTA) Buttons
“Shop Now”
“Download”
“Boo...
News Feed Algorithm Update
 Ad-like or overly
promotional posts
won’t get shown
 FB = Cornerstone of
your online identit...
Twitter
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
 Extend your branding
 Connect, respond, and be social...
Twitter
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
 Use hashtags to get
found & increase
engagement by 20%...
Google+
It’s here to stay. Maybe. Not?
*Source: SearchMetrics Ranking Factor Study 2014
Our advice for now:
• Stay here & ...
Pinterest
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
EDUCATE
LinkedIn
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Company Updates:
 Authentic
 Relevant
 Brief
 NO EX...
Instagram
#IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
HUGE shift to VISUAL content & mobile continues
Questions?
Monique Ramsey
USA Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/Cosme...
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Social Media Best Practices for 2015

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Are you utilizing social media to the fullest? This presentation, delivered at the IMCAS 17th World Congress IMCAS in Paris, discusses a few new key ideas for each social media platform that you may not know about. We'll cover Facebook, Pinterest, Instagram, Google+, LinkedIn, and Twitter. Due to time constraints, I had to limit the amount of information provided. Learn more by checking out our blog at http:www/cosmeticsocialmedia.com/blog and by following us at http://www.facebook.com/cosmeticsocialamedia

ADDITIONAL NOTES: This session presumes you understand a little bit about each platform, so does not cover the basics. #IMCAS stands for International Masters Course on Aging Skin. Presented on January 29, 2015.

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Social Media Best Practices for 2015

  1. 1. Welcome… Social Media Best Practices 2015: Facebook, Twitter, Instagram, Pinterest, Google+, etc. #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  2. 2. Social #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow • Less spam, More relevance, more delight • Customer service channel • Feel connected w/ brands = friends and peers
  3. 3. Social Intelligence #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Are you listening? Billions of conversations. NEED TOOLS:  Monitor  Listen  Prioritize  Engage  Learn  Adjust  Grow
  4. 4. Facebook FB Native Videos:  FB = 60% of all video shares  40% better engagement than YouTube  2.5x higher click through rate (CTR)  10% lower cost per engagement  New Featured VIDEO on your page; create playlists on video tab #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow *Stats via SocialBakers & ReelSEO
  5. 5. Facebook #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
  6. 6. News Feed Algorithm Update  Ad-like or overly promotional posts won’t get shown  FB = Cornerstone of your online identity  Bring your brand story to life  Genuinely useful info  Customer service channel #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
  7. 7. Twitter #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow  Extend your branding  Connect, respond, and be social  Mix scheduled and live tweets  Repeat relevant content 790 million tweets per day; fastest growing demographic is 55-64 year olds!
  8. 8. Twitter #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow  Use hashtags to get found & increase engagement by 20%  Trending topics – beware  Upload photos directly  Use humor & emotion  Use a dashboard • identify power users • track trends • metrics
  9. 9. Google+ It’s here to stay. Maybe. Not? *Source: SearchMetrics Ranking Factor Study 2014 Our advice for now: • Stay here & create content  No promoted posts - clean  +1’s help are #3 with search ranking factors  REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
  10. 10. Pinterest #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow EDUCATE
  11. 11. LinkedIn #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Company Updates:  Authentic  Relevant  Brief  NO EXCESSIVE posting  NO OFFENSIVE posts (before/afters) Don’t Forget:  Consistent branding  “Showcase Pages” for features (up to 10)  Use keywords
  12. 12. Instagram #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow HUGE shift to VISUAL content & mobile continues
  13. 13. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog

Are you utilizing social media to the fullest? This presentation, delivered at the IMCAS 17th World Congress IMCAS in Paris, discusses a few new key ideas for each social media platform that you may not know about. We'll cover Facebook, Pinterest, Instagram, Google+, LinkedIn, and Twitter. Due to time constraints, I had to limit the amount of information provided. Learn more by checking out our blog at http:www/cosmeticsocialmedia.com/blog and by following us at http://www.facebook.com/cosmeticsocialamedia ADDITIONAL NOTES: This session presumes you understand a little bit about each platform, so does not cover the basics. #IMCAS stands for International Masters Course on Aging Skin. Presented on January 29, 2015.

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