How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.

1. Welcome…
Social Media & Reviews:
A Dynamic Duo
#CSMreviews Follow on Twitter @MoniqueRamsey

2. Meet Monique…
Founder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training,
and consulting
Certified Relationship Marketing and Social Media Strategist (2009)
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, ♥USC,
♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!

3. “The Internet has
forever changed the
way our patients will
approach healthcare.
Digital or social media
is NOT a passing fad…
get past that.”
- Howard J. Luks, MD
Fast Fact: Nearly 16 minutes
of every hour is now spent
on social networking sites.
(Experian study 2013)

4. Connected Consumers
• Empowered
• Informed
• Demanding
• More Discerning

5. Connected Consumers
• Will share more if there
is value in return
• Make decisions
differently
• They influence and are
influenced differently
• MOMENTS OF TRUTH
Read: Brian Solis
What’s the Future of Business

6. A *NEW Consumer Culture
THEN - Traditional
• Reliant on WOM among
people they know and
trusts in the real world.
One to one
• Influenced by print,
traditional online ads,
TV, radio
• Selling
• Push Marketing
NOW - Connected
• One to Many
• Shared Experiences
• Powerful Influence
• Window to the world is
REAL TIME
• Readily share reviews
and experiences in
social networks.
• Can be a practice ally

7. Social Presence
DID YOU KNOW:
72% of consumers trust
online reviews as much as
personal recommendations!
Personal recommendations
are the number one driver
of consumer purchase
decisions at every state in
the purchase cycle.
Sources: Search Engine Journal, Forbes, Social Media Today

8. Claim all the free
listings you can on
review and
consumer sites such
as Yelp, RealSelf,
etc. and fill them
out completely and
with KEYWORDS.
The Basics…

9. Turn Your Reviews
Into Shareable Content

10. Create Photo Albums

12. Create Postable & Sharable “Art”

13. Considerations:
• Formats (and keeping them uniform or not)
• Branding
SECRET TIP:
PicMonkey.com

14. Now Post!
• Include links back to your site where the
reviews are “live” and/or back to your
Real Patient Ratings profile (3rd party
adds legitimacy)
• Use #hashtags, keywords, and consider
typing out the words in the graphic for
searchability
• Don’t post them all at once
• Pinterest – Create a Board
• https://www.viraltag.com/ for auto-
pinning / IV drip method ;)
• Instagram (#hashtags important)
• Twitter
• Google+
• Facebook
• LinkedIn

15. https://www.facebook.com/pages/create/
Must be a “Local
business or Place”
to enable the
Recommendations
feature
Facebook Recommendations

16. Address is KEY

17. Admin – Edit Page

18. Page Post >>> Review
No one really
looks here
So ask
them to
re-post!

19. And They Will…

20. Google+ / Local

21. LinkedIn
Recommendations
“The best LinkedIn
recommendations are ones that
offer specific results or tell a story
of transformation. To request a
LinkedIn recommendation you
must be connected to the person
you want to receive it from.”
– Laura Rubenstein

22. Skills
and
Endorsements
for Those Skills

23. Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog