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#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Pinterest…
Using Pinterest to Drive
Traffic Back to Your
Websi...
By the Numbers
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 72.8 million users, 85% female
• 1 BILLION bo...
Your Average Pinner
= Average Patient
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
•In “Discovery” mode (vs...
Pinterest Behavior
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE STORE BUY
REPIN
Source: Power of Pi...
Viral Nature
Original
ContentAmplified!!!
Source: Power of Pinning
Join as a Business
business.pinterest.com
or convert your existing account
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey...
NEW Actions for Pins
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Boards
EDUCATE
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Images that WORK
• Light images (20x more
effective)
• Images without faces
23% more re-pins**
• Nordstrom — most
engaged ...
SEO Benefit
• Value of a root domain
• Able to rank higher for key search
terms with a Pinterest account vs
independently ...
Images
**think about your website
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Call to
action
(+80%)
• To...
Infogr.am
VIDEO!
Get with your Webmaster
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Size Matters
Analytics
Upcoming SlideShare
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Using Pinterest to Drive Traffic Back to Your Website

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Pinterest is an awesome way to connect with your cosmetic surgery consumer and drive valuable traffic back to your website. This presentation was given at Vegas Cosmetic Surgery, June 2015, and is full of actionable tips to help you grow your Pinterest following and send interested buyers to your website. Plus, Google loves high-ranking websites like Pinterest, so every click and re-pin creates backlinks helping your SEO.

Published in: Social Media
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Using Pinterest to Drive Traffic Back to Your Website

  1. 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Pinterest… Using Pinterest to Drive Traffic Back to Your Website
  2. 2. By the Numbers #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow • 72.8 million users, 85% female • 1 BILLION boards, 50 Billion pins • 80% of pins are RE-PINS • 500,000 business accounts • 67% of pins are from a business website • 83% of active users would rather follow a brand than a celebrity • 52% consult for purchasing guidance while shopping in a storewriteontrack.ie
  3. 3. Your Average Pinner = Average Patient #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow •In “Discovery” mode (vs search) = new potential clients •Community Based •Love to Promote, Love to Share •Ages 18-34, Upper Income •Major purchasers for family •Many of them integrate Facebook, Twitter Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
  4. 4. Pinterest Behavior #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow INSPIRE STORE BUY REPIN Source: Power of Pinning Boards I want to look like this your website
  5. 5. Viral Nature Original ContentAmplified!!! Source: Power of Pinning
  6. 6. Join as a Business business.pinterest.com or convert your existing account #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  7. 7. NEW Actions for Pins #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  8. 8. Boards EDUCATE #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  9. 9. Images that WORK • Light images (20x more effective) • Images without faces 23% more re-pins** • Nordstrom — most engaged retail brand • Teaser text Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
  10. 10. SEO Benefit • Value of a root domain • Able to rank higher for key search terms with a Pinterest account vs independently hosted website* • Pins are backlinks (important) = more is better (repins increase #) • Keywords in descriptions • Social signals (shares) (Google likes!) • Images need keyword love too! The titles are searchable *Source: Power of Pinning https://winsomekaty.wordpress.com
  11. 11. Images **think about your website #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow • Call to action (+80%) • Top # Lists, • Printables and Infographics
  12. 12. Infogr.am
  13. 13. VIDEO!
  14. 14. Get with your Webmaster #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Size Matters
  15. 15. Analytics

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