Event Distribution


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  • Discussion Starter: Ask students how products might get from a manufacturer to the consumer. List their responses on the board or involve the students and have them write their responses on the board.
  • Event Distribution

    1. 1. Event Distribution<br />Sports Entertainment and Recreation Marketing<br />February 22, 2009<br />
    2. 2. Objectives<br />February 22, 2010<br />Ms. Guerrero<br />2<br />Explain the relationship between distribution and place<br />Identify distribution channels as they relate to Sports Entertainment and Recreation Marketing<br />Evaluate the value of fan impact on event distribution<br />Understand the goal of sport and entertainment stadiums<br />Discover the role of media distribution<br />Determine what factors make distribution efficient and effective<br />
    3. 3. Review<br />February 22, 2010<br />Ms. Guerrero<br />3<br />involve the goods, services, or ideas used to satisfy consumer needs.<br />ProductDecisions<br />involve the exchange process between the customer and the seller.<br />PriceDecisions<br />involve making the product available to the customer.<br />PlaceDecisions<br />involve how the goods or services are communicated to the consumer.<br />PromotionDecisions<br />
    4. 4. Place Decisions<br />Involves getting the product into the hands of your customer<br />First step in the decision about the distribution is determining the type of customer you have<br />February 22, 2010<br />4<br />Ms. Guerrero<br />
    5. 5. Channels of Distribution<br />The path a product takes from the producer to the consumer<br />Companies will use either direct or indirect channels of distribution<br />February 22, 2010<br />5<br />Ms. Guerrero<br />
    6. 6. Examples of Channel Distribution<br />February 22, 2010<br />Ms. Guerrero<br />6<br />NIKE products can be purchased-<br />1. Website<br />2. Retail Store<br />3. Factory Outlet<br />
    7. 7. Place Distribution<br />Sports are produced and consumed at the same time<br />The Stadium, Arena, or Venue serve as both the location and the method of distribution for the event<br />The media also provides for distribution of sports events<br />News, TV, PPV, Radio, Internet…<br />February 22, 2010<br />7<br />Ms. Guerrero<br />
    8. 8. Fan Involvement in Events<br />February 22, 2010<br />Ms. Guerrero<br />8<br />There are many ways that fans shape and effect games and events:<br />“Home Court Advantage”<br />Noise meters<br />Attendance records<br />Ticket Prices & “Scalping”<br />Media Input & Purchasing<br />DirecTV, Satellite <br />Pay-Per-View<br />
    9. 9. New Stadium<br />New venues incorporate luxury boxes<br /> Increase revenue for team<br />Incorporate new technology with “old style” atmosphere”<br />Example New Yankee Stadium<br />February 22, 2010<br />9<br />Ms. Guerrero<br />
    10. 10. Venue Videos<br />February 22, 2010<br />Ms. Guerrero<br />10<br /><ul><li>10 New Super Stadiums
    11. 11. Yankee Stadium
    12. 12. Cowboys Stadium</li></li></ul><li>Stadiums Funding<br />80% of funding is TAX DOLLARS<br />Luxury Boxes<br />Add $10-$40 Million annually<br />Increases in salary and payroll<br />Signing top players<br />February 22, 2010<br />11<br />Ms. Guerrero<br />
    13. 13. Ticket Distribution<br />February 22, 2010<br />Ms. Guerrero<br />12<br />Team & Venue Sales<br />Sale Price: face value of tickets<br />Luxury seats are more expensive<br />Ticket Brokers<br />Sales Price + Service Charge<br />Game Marketing<br />Advertising<br />Tech Support<br />Customer Service<br />Sales Force<br />Customer Complaint: Service Fees Too High<br />
    14. 14. Goal of Stadium<br />Create value in time spent at park<br />Attract more spectators<br />Make “Experience” Bigger & Better<br />In stadium technology<br />Seat side concession ordering, instant replay, player statistics . . . <br />February 22, 2010<br />13<br />Ms. Guerrero<br />
    15. 15. Yankee Stadium Food Choice<br />February 22, 2010<br />14<br />Ms. Guerrero<br />
    16. 16. Media Distribution<br />Delivering sports and entertainment events with media<br />Television<br />Internet<br />Radio<br />Satellite<br />February 22, 2010<br />15<br />Ms. Guerrero<br />
    17. 17. Rights to Distribution<br />February 22, 2010<br />Ms. Guerrero<br />16<br />Networks Buy “Rights” to Broadcast<br />Advertisers buy advertising time during broadcast<br />Sponsors pay for exposure from Broadcast<br />NBC – Olympic Games ABC – Super Bowl<br />Media Revenue goes to Team or League<br />
    18. 18. Benefits of Media Rights<br />February 22, 2010<br />Ms. Guerrero<br />17<br />Guaranteed Mass Audiences<br />Specifically Young Male Target Market<br />Networks can use sports and entertainment events to create & maintain their IMAGE<br />
    19. 19. Cable and Satellite<br />February 22, 2010<br />Ms. Guerrero<br />18<br />Cable & Satellite Services<br />DirecTV, PrimeStar, Dish Network, Digital Cable<br />Offer Specialty Broadcasting<br />Provide specialty target markets for advertising<br />Provide statistical data (Pay-per-View)<br />
    20. 20. Review<br />February 22, 2010<br />Ms. Guerrero<br />19<br />Directions:<br />Team up with the person next to you and the table beside you<br />REVIEW GAME <br />