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Pubcon Vegas 2012: Google+ One Year Later - A Case Study

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Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon

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Pubcon Vegas 2012: Google+ One Year Later - A Case Study

  1. 1. Managing Google+… One Year Later Monica Wright Community EditorSearch Engine Land & Marketing Land @monicawright | @sengineland | @marketingland
  2. 2. July 1, 2011@monicawright | @sengineland | @marketingland
  3. 3. @monicawright | @sengineland | @marketingland
  4. 4. Nov. 7, 2011@monicawright | @sengineland | @marketingland
  5. 5. February 21, 2012 @monicawright | @sengineland | @marketingland
  6. 6. One Year Later@monicawright | @sengineland | @marketingland
  7. 7. Big ole empty space for what exactly? One Year Later@monicawright | @sengineland | @marketingland
  8. 8. Top 5 Referral Site Since January 2012 @monicawright | @sengineland | @marketingland
  9. 9. Features (This is not about benefits) 3rd party app management AnalyticsSuccessful tracking across platforms Vanity URLs User tagging (from a brand page) Hash tags Prolific commentating, “not-as-micro” blogging @monicawright | @sengineland | @marketingland
  10. 10. Verify Your Brand Source: Greg Finn, Marketing Land http://selnd.com/wQKDI8 @monicawright | @sengineland | @marketingland
  11. 11. • Link back and forth between your site and G+ profile• Use the Google+ badge or snippet of code• “Must already have a meaningful number of followers.”• Fill out a request form for Google: http://selnd.com/xE5sAb @monicawright | @sengineland | @marketingland
  12. 12. Managing On Site @monicawright | @sengineland | @marketingland
  13. 13. Posting Links @monicawright | @sengineland | @marketingland
  14. 14. Bolded Text @monicawright | @sengineland | @marketingland
  15. 15. Multiple Links @monicawright | @sengineland | @marketingland
  16. 16. Video @monicawright | @sengineland | @marketingland
  17. 17. Tagging @monicawright | @sengineland | @marketingland
  18. 18. See what’s trending ExploreMonitor your brand andsee what’s trending @monicawright | @sengineland | @marketingland
  19. 19. See what’s trending Saved searches to monitor brand Find interesting circles to followMonitor your brand andsee what’s trending @monicawright | @sengineland | @marketingland
  20. 20. Check Notifications @monicawright | @sengineland | @marketingland
  21. 21. @monicawright | @sengineland | @marketingland
  22. 22. @monicawright | @sengineland | @marketingland
  23. 23. Organize your circlesCategorize your audience• Commenters• Newbies• Researchers• Loyalists• Competitors @monicawright | @sengineland | @marketingland
  24. 24. See invites and respond See and schedule eventsEvents @monicawright | @sengineland | @marketingland
  25. 25. Events @monicawright | @sengineland | @marketingland
  26. 26. Gmail Google CalendarIf You Say Yes, Events Appear InGmail & Calendar @monicawright | @sengineland | @marketingland
  27. 27. Hangouts On Air @monicawright | @sengineland | @marketingland
  28. 28. Getting Started with HOA • Verify YouTube account. This enables unlimited-length video uploads. • Check equipment (mic and camera matter). Participants should wear headphones. • Choose a topic, avoid “hangout fatigue.” • Integrate with Events. Select Advanced options -> Make This Event On Air. • You can invite the "Public” to view a Hangout on Air, but only 10 people can participate at any time. • Create an intro screen graphic beforehand that introduces the Hangout. • Start early to work out kinks. • Stick to a schedule. @monicawright | @sengineland | @marketingland
  29. 29. Advanced HOA • Join from two devices (if you want screenshots.) • Cross promote the Hangout on Twitter, Facebook. Encourage participants to share the link as well. • Watch Google+ and YouTube for comments. • Use Hangout Comment Tracker Extension. • Create the next Event ASAP, so you can follow up. • Awesome HOA Guides by Fraser Cain: Getting Started: http://selnd.com/UMJ6lN Advanced: http://selnd.com/UMLSYp @monicawright | @sengineland | @marketingland
  30. 30. Ripples @monicawright | @sengineland | @marketingland
  31. 31. See Ripples For Any Page! Bookmarklet by A.J. Kohn:http://www.blindfiveyearold.com/ripples-bookmarklet @monicawright | @sengineland | @marketingland
  32. 32. Ripples @monicawright | @sengineland | @marketingland
  33. 33. • Use photos & video (Add a shortened link in the caption)• Monitor with Notifications• People like to talk, easy engagement• Tag people & other brands• Use hashtags• Experiment with Events & Hangouts• Track & Measure @monicawright | @sengineland | @marketingland
  34. 34. Thanks! Monica Wright (Google+ id# 108584546441745128640) @ monicawright @monicawright | @sengineland | @marketingland

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