Three shores package workshop 2013

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  • Good Morning and Welcome
  • Hollie writer/translater/Anne tutor/
  • From NSTA-65% of travellers research destinations online before deciding where to go – ensure your package is a deal
  • People are time impoverished. Trends tell us that people are staying local-what can you offer your local market. Invite people in to your operations
  • Target Markets-CTC-NSTA-RITA-Locals
  • Our travellers explorer quotient-Authentic Experiencers /Cultural Explorers and No Hassel Travellers
  • When we come back we will begin to work towards packages
  • Website is your online real estate, own it and control it-it is the base of your online presenceNewletter is a communication tool-you control delivery-you educate the reader and build trustGoogle + more real estate in search results maps search and a reviews optioin
  • Content is king-images and videos/ bad reviews
  • Three shores package workshop 2013

    1. 1. Presented by Monica MacNeil
    2. 2. Monica MacNeilPackagingSalesTour OperatorRestaurantTourism & HospitalityMarketing & CommunicationsCrazy Seafood Lover
    3. 3. Workshop Goals Market Ready Package by EOD NSTA Travel Packages & Deals Three Shores Travel Offers & Getaways Your website, your partners websites NFL Bay Ferries Going Local Experiences Social Media tool to promote your business Print
    4. 4. Welcome and Introductions
    5. 5. What is a Package? A bundle containing at least two tourismproducts, services and/or activities for a single pricethat can be offered during a specific period of time. Price of bundled products, if broken outindividually, should not equal more than the packageprice
    6. 6. What is a Deal? A travel deal provides an incentive for a visitor, such as: •Overnight stay with wine, flowers and dinnerincluded •Ski hill lift pass with a two night stay •Free dessert with purchase of an entrée
    7. 7.  Braeside Country InnPictou, Northumberland ShoreCuisine, RomanceAccommodation and dining for $169.00 per couple(plus tax and gratuity).Valid: June 1, 2013–September 30, 2013
    8. 8.  Pictou County Pizza PackageHoliday Inn Express Stellarton-New GlasgowStellarton, Northumberland ShoreCuisine, Accommodation/HotelOne night accommodation, one large 3 toppingpizza, one in room movie. Price starts at $134.99Valid: May 14, 2013–October 31, 2013
    9. 9.  Romantic Days by the Bay Two-night stay in anoceanfront chalet at Driftwood Park Retreat, FundyExplorer kayak adventure to the legendary ThreeSisters (lunch incl.), and 3-course gourmet dinner atthe Wild Caraway Restaurant in Advocate Harbour.*this offer expires 09/15/20131-866-810-0110 Print Offer
    10. 10.  Liscombe Lodge PackagesLiscombe Lodge isoffering a variety of packages in 2013. For details clickPrint Offer or phone 902-779-5005.*this offer expires 10/31/2013 Call To Book Print Offer
    11. 11. Why Package? Offers consumers convenience, additional travel optionsand activity ideas The potential to increase room nights and time spent inyour region Packages provide value. 1 week or a 2 hour itinerary. Grow your audience(partners) Leverages market dollars Packages receive a large push on NovaScotia.com andthrough monthly email campaigns
    12. 12. Who’s Coming?
    13. 13. Target Markets Who are the target markets and the type ofexperience they are looking for?CTC-EQ http://quiz.canada.travel/NSTA- Outdoor Cultural Culinary EnthusiastsLocal Marketplace unique to you-Ambassador
    14. 14. Nova Scotia Demand Generators Built around core experiences-Our unique andauthentic strengths that us a competitive edge. Seacoast Outdoor Culture Cuisine Heritage Urban
    15. 15. Take a Break Rest Stretch Nutrition
    16. 16. Let’s Build a Package
    17. 17. IMAGES
    18. 18. Brainstorming Hike, Bike & Skinny Dip Acadian Trails & Foods How to Grow Dinner & Eat it Crazy Lobster Love Mini Cabot Trail Tale The Fish & Chip Adventure Stfx Student for a Day
    19. 19. Package Building Package idea or title: Core Experience? Partners: What is included? Valid-Seasons-Dates: Conditions: How to book: Cancellation/Refund Policy How do we get paid? Package Description- 1000 characters
    20. 20. Your Package The Great Big Experience Package Image Conditions Educate your staff Market, market, market Evaluate-how will you measure success Refine
    21. 21. Paul McCartneyBaby you can drive your car…and take TheCAT to Nova Scotia and join Paul McCartneylive in Halifax on the Commons. Beep beepbeep beep yeah!Halifax offers the perfect stage with its newworld groove and old world charm. Ourfresh, local maritime dining is aslegendary as the Beatles. Just 45 minutesfrom Halifax, stay 2 nights with Oak IslandResort & Spa. And after a night of exploringyour own personal history with PaulMcCartney you can pamper yourself in thespa, enjoy the indoor pool, hot tub and relaxin the oceanfront dining room.You can never get enough of silly love songs
    22. 22. Social Media Website Blog Email marketing newsletter Google + PlacesPage=http://www.google.com/busdiness/placesforbusiness/
    23. 23. On Trend Content is King Images Customer Service and social media Mobile
    24. 24. For Tourism Review Sites Yelp, Trip Advisor, Foursquare Facebook Page –local business type with address Google+ Pinterest Youtube Twitter
    25. 25. Thank You

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