2008 10 25 Podcamphawaii

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Ten ways to use blogging to build your community of clients online

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2008 10 25 Podcamphawaii

  1. 1. WEBSITE = GOOD Monica S. Flores @monicadear 1
  2. 2. Blogging to Build your Community of Clients Online 25 October 2008 2
  3. 3. 3
  4. 4. USING the WEB to: Grow Your Business Reach the Right Customers Make a Difference 3
  5. 5. Grow Your Business 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  6. 6. Grow Your Business Website = GOOD 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  7. 7. Grow Your Business Website = GOOD Sales = Profit 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  8. 8. Grow Your Business Website = GOOD Sales = Profit Blog = Communication 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  9. 9. Grow Your Business Website = GOOD Sales = Profit Blog = Communication Blog = Transparency 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  10. 10. Grow Your Business Website = GOOD Sales = Profit Blog = Communication Blog = Transparency Blog = Authenticity 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  11. 11. Grow Your Business Website = GOOD Sales = Profit Blog = Communication Blog = Transparency Blog = Authenticity Share your passion... 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  12. 12. Grow Your Business Website = GOOD Sales = Profit Blog = Communication Blog = Transparency Blog = Authenticity Share your passion... your passion leads to GROWTH 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  13. 13. Grow Your Business Website = GOOD Sales = Profit Blog = Communication Blog = Transparency Blog = Authenticity Share your passion... your passion leads to GROWTH 4 KEY WORDS = Communication, Transparency, Authenticity ALSO..... SHARING
  14. 14. Reach the Right Customers 5 Ideal Client Profile: who is your ideal client? Describe them in detail. “Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to
  15. 15. Reach the Right Customers Determine your Ideal Client Profile 5 Ideal Client Profile: who is your ideal client? Describe them in detail. “Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to
  16. 16. Reach the Right Customers Determine your Ideal Client Profile Details, details, details, details.... 5 Ideal Client Profile: who is your ideal client? Describe them in detail. “Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to
  17. 17. Reach the Right Customers Determine your Ideal Client Profile Details, details, details, details.... Creating SYSTEMS to reach your ideal customers 5 Ideal Client Profile: who is your ideal client? Describe them in detail. “Anyone” is no one. It’s more difficult to find “anyone in pharmaceutical sales”.... It’s easier to
  18. 18. Make a Difference 6 we can make a difference through our business success
  19. 19. Make a Difference PRO BONO Work Nonprofit Discounts Scholarships and Grants Microfinance 6 we can make a difference through our business success
  20. 20. Make a Difference PRO BONO Work Nonprofit Discounts Scholarships and Grants Microfinance 6 we can make a difference through our business success
  21. 21. Top Ten Tips for your Blog 7 keywords are specific keywords SHARING: what can you share?
  22. 22. Top Ten Tips for your Blog 7 keywords are specific keywords SHARING: what can you share?
  23. 23. Top Ten Tips for your Blog 1) Search Engine Keywords 10-15 key phrases 7 keywords are specific keywords SHARING: what can you share?
  24. 24. Top Ten Tips for your Blog 1) Search Engine Keywords 10-15 key phrases 2) Share Something delicious.com youtube.com 7 keywords are specific keywords SHARING: what can you share?
  25. 25. Top Ten Tips for your Blog 1) Search Engine Keywords 10-15 key phrases 2) Share Something delicious.com youtube.com 3) Support your Referral Network 7 keywords are specific keywords SHARING: what can you share?
  26. 26. Top Ten Tips for your Blog 8 3rd party testimonials make a big difference share in multiple ways (kinesthetic, audio, visual, video)
  27. 27. Top Ten Tips for your Blog 8 3rd party testimonials make a big difference share in multiple ways (kinesthetic, audio, visual, video)
  28. 28. Top Ten Tips for your Blog 4) Testimonials sell linkedin.com 8 3rd party testimonials make a big difference share in multiple ways (kinesthetic, audio, visual, video)
  29. 29. Top Ten Tips for your Blog 4) Testimonials sell linkedin.com 5) Express yourself in multiple ways viddler.com slideshare.com flickr.com 8 3rd party testimonials make a big difference share in multiple ways (kinesthetic, audio, visual, video)
  30. 30. Top Ten Tips for your Blog 4) Testimonials sell linkedin.com 5) Express yourself in multiple ways viddler.com slideshare.com flickr.com 6) Use all available tools google.com/adsense paypal.com e-junkie open source solutions 8 3rd party testimonials make a big difference share in multiple ways (kinesthetic, audio, visual, video)
  31. 31. Top Ten Tips for your Blog 9 Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who, introduction to key concepts, faqs, etc. etc.
  32. 32. Top Ten Tips for your Blog 9 Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who, introduction to key concepts, faqs, etc. etc.
  33. 33. Top Ten Tips for your Blog 7) Give Something Away use your imagination share your skills what are you passionate about? 9 Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who, introduction to key concepts, faqs, etc. etc.
  34. 34. Top Ten Tips for your Blog 7) Give Something Away use your imagination share your skills what are you passionate about? 8) Social Networking facebook.com twitter.com stumbleupon.com 9 Ideas of what to give away: blog posts on breaking news, trends in industry, a who’s who, introduction to key concepts, faqs, etc. etc.
  35. 35. Top Ten Tips for your Blog 10 Analytics reports help you understand how people are using your site
  36. 36. Top Ten Tips for your Blog 10 Analytics reports help you understand how people are using your site
  37. 37. Top Ten Tips for your Blog 9) Use Your Data google.com/analytics 10 Analytics reports help you understand how people are using your site
  38. 38. Top Ten Tips for your Blog 11 A good team is focused on your business success
  39. 39. Top Ten Tips for your Blog 10) Build your TEAM 11 A good team is focused on your business success
  40. 40. Top Ten Tips for your Blog 10) Build your TEAM web developer content editor website manager graphic designer blog contributors photographer podcaster videographer marketing & pr ..... and more 11 A good team is focused on your business success
  41. 41. WHAT’S NEXT... 1) Set a date to launch your blog 2) Implement ONE tip 3) Start sharing... Presentation based on the book: “Fifty-one Ways to Build your Community of Clients Online” http://www.tinyurl.com/51ways 12 A journey of a thousand miles begins with a single step.

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