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Tips to Applying Exponential Organization Principles To Large CPG Companies

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An overview of ExOs principles and a few steps you can take in this direction for large companies.

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Tips to Applying Exponential Organization Principles To Large CPG Companies

  1. 1. Exponentials Living & Growing In A World The Human Mind Is Yet Prepared To Understand
  2. 2. In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
  3. 3. Logarithmic scales do not make sense to our minds
  4. 4. Everything you thought you knew about how the world works is turned on its head
  5. 5. So if the whole business world seems upturned it’s because these businesses operated here - until 2000s here - in 2015 +
  6. 6. Everything moves much faster, thanks to information …we are beyond Moore’s Law
  7. 7. A definition
  8. 8. How would you put on ISS (International Space Station) a 6 pound- coffee making machine with just $1,000 in 2 days? Considering that today, it costs $10,000 to put a pound of payload in Earth orbit - according to NASA
  9. 9. Airbnb 90X more listings per employee vs a traditional hotelier
  10. 10. Quirky 10X faster product development (29 days vs 300 days in CPG industry)
  11. 11. Here’s how these companies are doing it
  12. 12. What makes an ExO - at least 4 out of 10 attributes
  13. 13. Staff on demand Speed Flexibility Acces to diverse talents
  14. 14. Community & Crowd DYI Drones delivered a US military grade drone at $300 vs $4mil - the cost of a Predator.
  15. 15. Algorithms Protect us from our human errors & enhance our capabilities.
  16. 16. Leveraged Assets Do not own. Look to rent. In order to enhance speed, flexibility and lower CAPEX.
  17. 17. Engagement Incentives Gamification Sweepstakes, quizzies, coupons
  18. 18. Interfaces & Dashboards How you make sense of data that counts, in real time.
  19. 19. “There are about 65 different metrics for innovation. No company needs all 65. You need half a dozen. you need to pick the right half dozen contextually for whatever it is your’re trying to achieve strategically” Larry Keely - President, Doblin Group
  20. 20. Experimentation & Autonomy & Social Technologies https://vimeo.com/54041857
  21. 21. “Success is a lousy teacher. It seduces smart people into thinking the can’t lose” Bill Gates
  22. 22. Here’s how large companies can apply ExO principles
  23. 23. Education Board Management Diversity Leadership Skills Transform Leadership A child innovates because he doesn’t know what is not possible. An adult innovates when she or he is aware of what is possible.
  24. 24. Transform Leadership Bring in outside sources to update senior management & board on accelerating technologies. Education Board Management Diversity Leadership Skills Transform Leadership
  25. 25. Transform Leadership Break up bastions of old thinking. Replace them with individuals offering different perspectives and experiences. Education Board Management Diversity Leadership Skills Transform Leadership
  26. 26. Identify Partner Invest Acquire Partner, Invest, Acquire ExOs. Implement a programe to identify, partner, select a suitable ExO.
  27. 27. ExOs@Edge Accelerators Incubators Hackerspaces Disrupt yourself Find an incubator or accelerator that is a good fit for your company. If you can’t find any suitable one, create it!
  28. 28. Community Algorithms Experimentation Dashboards Implement ExO Lite Look at SCALE & IDEAS attributes and select a couple for internal implementation. Social Technologies
  29. 29. Doblin 10 Types of Innovation - Model 1. Profit Model - how you make money 2. Network - how you create with others to create value 3. Structure - how you organize and align talent & assests 4. Process - how you use signature methods to do your work. 5. Product Performance - how you develop distinguishing features & functionality 6. Product system - how you create complimentary products & services 7. Service - how you support the value of your offerings 8. Channel - how you deliver your offerings to customers & users 9. Brand - how you represent your offering 10.Customer Engagement - how you foster compelling interactions
  30. 30. It’s not just for software companies 1. Performance is tracked daily in real time <Dashboards> 2. Every quarter, each team has the opportunity to vote its leader out <Autonomy> 3. HOPE (Haier Open Partnership Ecosystem) is an open innovation system with 670,000 users (employees, suppliers, customers, retailers) <Engagement> 4. Anyone can propose new products which are voted by employees, customers and suupliers <community & crowd>
  31. 31. Which will be your moonshot? Ileana Chermenschi Head of Digital Marketing Intelligence - GfK ileana.chermenschi@gfk.com Brand consultant & Growth Marketer at: ileanachermenschi.com @I_Chermenschi

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