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Best Practices for MongoDB in Today's Telecommunications Market


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It is a challenging time for telecommunications providers: landline voice is in decline, mobile voice margins falling, and the High Speed Internet market is saturated. In order to win in this increasingly competitive landscape, operators must dramatically increase their pace of innovation, focus on the customer experience and, most importantly, bring to market new applications.

In this webinar find out how MongoDB is enabling Telecommunications operators worldwide to:

Improve their current offerings with faster time to market
Roll out new services such as M2M, unified messaging, cloud, and OTT video
Increase customer satisfaction
Operators have tremendous assets in their networks, billing relationships, and knowledge of subscriber behavior across devices and applications. Those that leverage these strengths with greater agility will succeed in the market. The use cases are specific to Telecommunications, but the patterns of usage - agility, scale, global distribution - will be applicable across many industries.

Published in: Technology, Business
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Best Practices for MongoDB in Today's Telecommunications Market

  1. 1. Using MongoDB to Succeed in Today’s Telcom Market
  2. 2. 2 Once Upon a Time
  3. 3. 3 Then Complexity Happened • Explosion of New IP Services • Rise of Mobile • Device Proliferation
  4. 4. 4 Telco Market Challenges Despite providing the network that enables services, telcos are not seen by consumers as providing the value Bandwidth and Usage Up Margins and Subscriber Lifetime Down So is competition
  5. 5. 5 Don’t Discount Operators Yet Network Subscriber Billing Relationship Enormous amount of information about subscribers Service Providers Have Amazing Assets
  6. 6. 6 Carriers have the Opportunity to Thrive A B Operators have great assets in their networks and subscriber relationships. How can they translate that into revenue growth?
  7. 7. 7 Change is Necessary Become more Agile • Try Easily • Fail Quickly • Scale Fast Move from being Network centric to Subscriber Centric Build new Services to drive net new revenue growth
  8. 8. 8 How does MongoDB help? Increased Developer Productivity Better Customer Experience Faster Time to Market Lower TCO
  9. 9. 9 Relational Database Challenges Data Types • Unstructured data • Semi-structured data • Polymorphic data Volume of Data • Petabytes of data • Trillions of records • Millions of queries per second Agile Development • Iterative • Short development cycles • New workloads New Architectures • Horizontal scaling • Commodity servers • Cloud computing
  10. 10. 10 MongoDB: Operational Big Data Horizontally Scalable -Sharding Agile Flexible High Performance Strong Consistency Application Highly Available -Replica Sets { author: “roger”, date: new Date(), text: “Spirited Away”, tags: [“Tezuka”, “Manga”]} +Aggregation Framework +MapReduce Framework
  11. 11. Use Cases
  12. 12. Becoming More Agile
  13. 13. 13 • Many channels: brick and mortar, web, telesales • Many products: prepaid, postpaid, devices, VAS • Different systems, requirements, features – Inconsistent view • Consolidated with MongoDB O2 – Omnichannel Product Catalog
  14. 14. 14 Serves variety of content and user services on multiple platforms to 7M web and mobile users Case Study Problem Why MongoDB Results • MySQL reached scale ceiling – could not cope with performance and scalability demands • Metadata management too challenging with relational model • Hard to integrate external data sources • Unrivaled performance • Simple scalability and high availability • Intuitive mapping • Eliminated 6B+ rows of attributes – instead creates single document per user / piece of content • Supports 115,000+ queries per second • Saved £2M+ over 3 yrs. • “Lead time for new implementations is cut massively” • MongoDB is default choice for all new projects
  15. 15. Moving to a Customer- Centric View
  16. 16. 16 • Moved from Policy-centric view to customer-centric view • 100M+ customers • 70+ source systems • 3 months • 1 app • Many more uses to come… MetLife – 360-Degree Customer View
  17. 17. 17 O2 – Mobile Ads • Location-based ads pushed to users based on geo data from cell towers • Mobilize previously siloed data • New revenue stream • Many more opportunities…
  18. 18. Drive New Revenue
  19. 19. 19 • Media streaming service to monetize the network • Compete with over-the-top (OTT) entrants • Time to market is crucial Global Telco – OTT Content
  20. 20. 20 Unified Mobile Messaging • Large US carrier offering messaging application on smart phones • Offers integrated SMS/IM address book • Need to address rapid scaling and geographic distribution once application becomes pre- loaded on smart phones
  21. 21. 21 • Machine-2-Machine (M2M), AKA Internet of Things • Real-time processing of billions of readings • Beta customer: utilities provider collecting data from meters Telefonica – M2M Fleet Management Smart Grid Vehicle Telematics Health Care Digital Displays Retail Kiosk Vending Machines Transaction Processing eReaders Logistics Devices Sensor Networks $$$
  22. 22. 22 • Fleet Monitoring and Optimization • Connects company, dealers, customers • Sensor data, weather, best practices • Improves fleet performance, safety, uptime, yields • Informs product design, warranty and failure analysis • Why MongoDB – Flexible data model – Geospatial Industrial Equipment Manufacturer
  23. 23. 23 Cloud Services: Multiple Business Models • Consumer cloud: Major European Carrier offering consumer cloud to mobile subscribers for sharing content – Flexibility, Scalability limited on relational database – Increased stickiness of mobile offering • PAAS: Another major European carrier offering MongoDB as a service as part of larger PAAS play – New market segment opened Consumer or Enterprise Cloud Service
  24. 24. 24 • Real-time network management • Customer sentiment analysis • Digital asset management • WiFi offload • Connected Home • mHealth • Targeted ad serving Other Use Cases
  25. 25. About MongoDB
  26. 26. 26 Training Online and In-Person for Developers and Administrators MongoDB Monitoring Service Free, Cloud-Based Service for Monitoring and Alerts MongoDB Backup Service Cloud-based service for backing up and restoring MongoDB 10gen Products and Services Subscriptions MongoDB Enterprise, Monitoring, Support, Commercial License Consulting Expert Resources for All Phases of MongoDB Implementations
  27. 27. 27 Resource Location MongoDB Downloads Free Online Training Webinars and Events White Papers Case Studies Presentations Documentation Additional Info For More Information Resource Location