Big Data Demystified for the Marketer

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Watch the webinar: http://monetate.com/webinar/big-data-demystified-for-the-marketer/

Online everywhere consumers demand smarter and more relevant experiences regardless of where they’re located or the devices they use. Start the year by exploring how to use historical Big Data and real-time online consumer interactions to drive revenue and brand loyalty. Other topics discussed include:

• Turning data into adaptable segmentation to create marketing campaigns based on visitor insights across channels, devices, and media.
• Leveraging actionable analytics to breathe new life into behavioral targeting campaigns that reach the consumer “in the moment.”
• Gain a competitive edge by understanding what Big Data means to you and explore ways to add incremental revenue by discovering profitable customer segments that you can act on immediately, deploying offers and creative that revive your customer strategy.

Presenters:

• Rob Brosnan, Senior Analyst, Forrester
• Kurt Heinemann, CMO, Monetate

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Big Data Demystified for the Marketer

  1. 1. #bigdatadmJanuary 23, 2013 | 2 p.m. ET
  2. 2. #bigdatadm• Audio problems? Click the“Problem Dialing In”link or switch tothe webinar phone bridge and make sure your phone is muted.• Use the“Question”box within GoToWebinar to ask a question oruse the webinar hashtag #bigdatadm• A recording of the webinar with the slide deck will be available atmonetate.com/webinars within 1 or 2 business days.Tips for Webinar Attendees
  3. 3. #bigdatadmRob BrosnanSenior AnalystForrester ResearchKurt HeinemannCMOMonetate
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  57. 57. #bigdatadmQuestions & AnswersRob BrosnanSenior AnalystForrester ResearchKurt HeinemannCMOMonetate

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