6 Ways to Reach Tablet Shoppers to Drive ROI (Webinar)

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Watch the webinar at: http://monetate.com/webinar/6-ways-to-reach-tablet-shoppers-to-drive-roi/

One of the biggest buzzwords heading into 2012 is tablets. iPads, Kindle Fires and other tablets are used increasingly by consumers for research and to ultimately buy online. What's more, according to research from Monetate, tablet shoppers purchase merchandise more frequently than those using smartphones.

In this webinar, you'll learn:
* Leading consumer trends driving the adoption of tablets;
* How to identify online opportunities from your website traffic;
* Best practices for optimizing your website for tablet shoppers;
* And so much more!

Published in: Business, Technology
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6 Ways to Reach Tablet Shoppers to Drive ROI (Webinar)

  1. 1. 6 Ways to Reach Tablet Shoppers to Drive ROI January 10, 2012 A special thank you to:Thank you for joining us – we will be starting at 2:00 PM ET/11:00 AM PTIf you are unable to hear music at this time, please make sure that your computer speakers are turned on and thatyour system has not been muted. #ROIWebinar
  2. 2. Today’s Speakers Sucharita Mulpuru Mike Madaio Nathan RichterVice President, Principal Analyst Lead, User Experience Director, Strategic Services Forrester QVC Monetate Moderator Melissa Campanelli Editor in Chief Retail Online Integration #ROIWebinar
  3. 3. Tips for Webinar Attendees• Technical difficulties? Let us know by using the “Q and A” box, ortrouble-shoot by clicking the “Help” widget below→ Quick tip: Common problems (like loss of sound and/or stall in the slides)can often be fixed by a quick refresh of your browser.• Have a question for today’s speaker? Submit via the “Q and A”box• Please disable pop-up blockers• See what this console can do! Click on the “Tips for Attendees”widget for the complete rundown.Don’t forget to “share” this webinar! #ROIWebinar
  4. 4. Please Welcome Sucharita MulpuruVice President, Principal Analyst Forrester #ROIWebinar
  5. 5. 6 Ways To Reach Tablet Shoppers To Drive ROISucharita Mulpuru, Vice President and Principal AnalystJanuary 10, 20125 © 2009 Forrester Research, Inc. Reproduction Prohibited 2012
  6. 6. Tablet commerce is like unmolded clay; it hasn’t yet been shaped6 © 2012 Forrester Research, Inc. Reproduction Prohibited
  7. 7. AgendaCurrent state of tablet commerceOpportunities for retailers7 © 2012 Forrester Research, Inc. Reproduction Prohibited
  8. 8. Tablets are growing rapidly Five-year forecast of mobile devices 140Millions of US consumers with Smartphones 120 100M 100 Tablets 80 60each device 40 eReaders 20 0 2008 2009 2010 2011 2012 2013 2014 2015 (F) (F) (F) (F) (F) (F) Source: Forrester Research US Forecast, 2010-2015; Forecast: US Mobile Phones By Technology, 2008 To 2013; Forrester Research eReader Adoption Forecast, 2010 To 2015; May 27, 2009 “How Big Is The eReader Opportunity ?” Forrester report 8 © 2012 Forrester Research, Inc. Reproduction Prohibited
  9. 9. Most tablet owners already own smartphones9 © 2012 Forrester Research, Inc. Reproduction Prohibited
  10. 10. Tablets drive incremental web usage iPad web incrementality iPad cannibalization of other devices “With the addition of the iPad/tablet to “I bought my iPad/tablet to replace (or use devices you already own, do you spend instead of) a computer, laptop or eReader” more time, the same amount or less time (percent agreeing) online?” Less time 9% Gen Y 30% Gen X 28% Same Boomers 21% 42% time Seniors 14% Base: 2, 150 tablet ownersMore “I use my iPad/tablet more than my computer when both 49% are available.” (percent agreeing)timeonline Gen Y 42% Gen X 45% Base: 2,322 iPad/tablet owners Boomers 36% Seniors 25% Base: 2, 096 tablet owners10Source: BizrateResearch, Inc. ReproductionCommerce Flash Survey 2011, in partnership with Forrester Research © 2012 Forrester Insights Tablet Prohibited
  11. 11. Tablets cannibalize desktops more than phones11 © 2012 Forrester Research, Inc. Reproduction Prohibited
  12. 12. Tablets are driving incremental time online as consumers multitask12 © 2012 Forrester Research, Inc. Reproduction Prohibited Source: Forrester/Bizrate Insights Tablet Commerce Flash Study Q2 2011
  13. 13. Among tablet owners, they prefer their tablet for web shopping13 © 2012 Forrester Research, Inc. Reproduction Prohibited
  14. 14. Many consumers have downloaded various shopping apps Which of the following types of online shopping apps have you downloaded onto your iPad/tablet? Retailer specific 33% Location finder 22% Have not download Have ed a download Comparison shopping 17% shopping ed a app, 44% shopping Delivery tracking 15% app, 56% Bargain hunting/deal aggregators 15% Fashion trends or tech reviews 9% Gift reminder and tracking 4% Base: 1,338 tablet owners who have shopped and/or bought on their tablet14Source: BizrateResearch, Inc. ReproductionCommerce Flash Survey 2011, in partnership with Forrester Research © 2012 Forrester Insights Tablet Prohibited
  15. 15. Retailers have modest investments in their mobile efforts15 © 2012 Forrester Research, Inc. Reproduction Prohibited
  16. 16. Shopping apps have a discovery problem16 © 2012 Forrester Research, Inc. Reproduction Prohibited
  17. 17. Tablet shopping is surprising given that…17 © 2012 Forrester Research, Inc. Reproduction Prohibited
  18. 18. …content that should be optimized isn’t18 © 2012 Forrester Research, Inc. Reproduction Prohibited
  19. 19. Agenda Current state of tablet commerce Opportunities for retailers19 © 2012 Forrester Research, Inc. Reproduction Prohibited
  20. 20. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores20 © 2012 Forrester Research, Inc. Reproduction Prohibited
  21. 21. Be in the top 48%21 © 2012 Forrester Research, Inc. Reproduction Prohibited
  22. 22. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores22 © 2012 Forrester Research, Inc. Reproduction Prohibited
  23. 23. Apps are growing…23 © 2012 Forrester Research, Inc. Reproduction Prohibited
  24. 24. …and are compelling for many reasons1. Richer user interface2. Ability to leverage features like cameras or barcode scanners3. Ability to leverage an offline experience without a need for “a fat pipe”4. Ability to experiment; test and learn5. Can reduce clicks for frequently used apps24 © 2012 Forrester Research, Inc. Reproduction Prohibited
  25. 25. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores25 © 2012 Forrester Research, Inc. Reproduction Prohibited
  26. 26. Retail apps have promise if they are engaging…26 © 2012 Forrester Research, Inc. Reproduction Prohibited
  27. 27. Tablets have capabilities that other digital experiences do not Audio and drag and drop functionality are popular functions used for gaming and educational apps27 © 2012 Forrester Research, Inc. Reproduction Prohibited
  28. 28. …or if they provide an easy experience28 © 2012 Forrester Research, Inc. Reproduction Prohibited
  29. 29. This type of information can be very useful to consumers29 © 2012 Forrester Research, Inc. Reproduction Prohibited
  30. 30. …or if they can support tasks or habits30 © 2012 Forrester Research, Inc. Reproduction Prohibited
  31. 31. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores31 © 2012 Forrester Research, Inc. Reproduction Prohibited
  32. 32. Working with outside partners, or even just enabling an API can be valuable32 © 2012 Forrester Research, Inc. Reproduction Prohibited
  33. 33. Catalog apps achieve this33 © 2012 Forrester Research, Inc. Reproduction Prohibited
  34. 34. FSIs and print marketing can take a new life with tablet apps too34 © 2012 Forrester Research, Inc. Reproduction Prohibited
  35. 35. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores35 © 2012 Forrester Research, Inc. Reproduction Prohibited
  36. 36. These devices have amazing features Technology Opportunity (Examples) Near Field Communications (NFC) Payments, ticketing, and security 3D Cameras Augmented reality, gesture control Accelerometers (detects motion/tilt) Phone orientation as control, pedometer Motion sensing – gesture control, Gyroscopes (3D motion) navigation, image stabilization Pressure sensor Weather, height in buildingMicrobolometers Heat sensors, night visionChemical sensors Breathalyzer, food freshness, CO detect Magnetometers “Is Starbuck’s over there?”36 © 2012 Forrester Research, Inc. Reproduction Prohibited
  37. 37. Retailers are thinking about the deployments of tablets in stores37 © 2012 Forrester Research, Inc. Reproduction Prohibited
  38. 38. This app achieves what the store cannot38 © 2012 Forrester Research, Inc. Reproduction Prohibited
  39. 39. Tablets in fact promise tremendous sales force enablement tools Sephora has tablets to enablestore associates to create “virtual makeovers”; The Wet Seal is using tablets as mobile POS devices and to empower buyer/merchants in the field 39 © 2012 Forrester Research, Inc. Reproduction Prohibited
  40. 40. Benefit Cosmetics uses an in-store app as a kiosk and marketing tool40 © 2012 Forrester Research, Inc. Reproduction Prohibited
  41. 41. This is a restaurant that can better upsell customers41 © 2012 Forrester Research, Inc. Reproduction Prohibited
  42. 42. Opportunities  Get the basics right  Think about apps; we’re in an app world now  Rich retail use cases have promise with apps  Third-party development is an option  Tablets are much more than web-surfing devices  You are your best advocate given the poor search in app stores42 © 2012 Forrester Research, Inc. Reproduction Prohibited
  43. 43. Thank youSucharita Mulpurusmulpuru@forrester.comTwitter: @smulpuruwww.forrester.com © 2009 Forrester Research, Inc. Reproduction Prohibited
  44. 44. Please Welcome Mike Madaio Lead, User Experience QVC #ROIWebinar
  45. 45. Please Welcome Nathan Richter Director, Strategic Services Monetate #ROIWebinar
  46. 46. Question & Answer Session If you haven’t done so already, please take this time to submitquestions to our speakers usingthe “Q&A” box on your console. #ROIWebinar
  47. 47. Thank YouThank you for taking the time to attend our webinar today. For additional information about our webinar series, check out the following Web site: www.retailonlineintegration.com/webinar Please take a moment to fill out our feedback survey. (It will open in a new browser window/tab momentarily!) #ROIWebinar

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