The History of American Advertising<br />And its Relationship to Nature<br />By: Monica DeStefano and Molly Shea<br />
1704<br /> The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announce...
1729<br /> Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertise...
1843<br /> The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania. <br />
1873<br /> The first advertising convention is held in New York City. <br />
1880<br /> John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John...
1882<br /> Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.<br />
1893<br /> The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first atte...
1911<br /> Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising...
1929<br /> After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.<br />
1942<br /> The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The C...
1944<br />“Smokey the Bear” becomes the mascot for the United States Forest Service. <br />
1954<br /> Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”<br />
1960<br /> Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to c...
1964<br /> After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other ...
1967<br /> Mary Wells is the first woman to head a major advertising agency.<br />
1970<br /> The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products see...
1971<br /> Congress prohibits broadcast advertising of cigarettes. <br />
1976<br /> The Supreme Court grants First Amendment protection to advertisers. <br />
1981<br /> Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan:  “Be a...
1986<br /> Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest...
1993<br /> The Internet becomes a reality as 5 million users worldwide get online.<br />
1994<br /> In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and co...
1998<br /> Interpublic combines its Western International Media with Initiative Media in Paris to create the world's large...
1999<br /> Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding fro...
2004<br /> The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childh...
2007<br /> BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty ...
2007<br /> The global mobile advertising market is reported to be $2.2 billion.<br />
2008<br /> The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertis...
IBM Ad<br />http://www.youtube.com/watch?v=VSNFE6eUjfY&feature=player_embedded<br />
Ford Ad<br />http://www.youtube.com/watch?v=oMNECJpUepQ<br />
BP Ad<br />http://www.youtube.com/watch?v=thXeYv-Zxr4&feature=player_embedded<br />
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Advertising and Nature

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Advertising and Nature

  1. 1. The History of American Advertising<br />And its Relationship to Nature<br />By: Monica DeStefano and Molly Shea<br />
  2. 2. 1704<br /> The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.<br />
  3. 3. 1729<br /> Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements. <br />
  4. 4. 1843<br /> The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania. <br />
  5. 5. 1873<br /> The first advertising convention is held in New York City. <br />
  6. 6. 1880<br /> John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.<br />
  7. 7. 1882<br /> Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.<br />
  8. 8. 1893<br /> The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue. <br />
  9. 9. 1911<br /> Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising. <br />
  10. 10. 1929<br /> After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.<br />
  11. 11. 1942<br /> The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.<br />
  12. 12. 1944<br />“Smokey the Bear” becomes the mascot for the United States Forest Service. <br />
  13. 13. 1954<br /> Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”<br />
  14. 14. 1960<br /> Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen. <br />
  15. 15.
  16. 16. 1964<br /> After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads. <br />
  17. 17. 1967<br /> Mary Wells is the first woman to head a major advertising agency.<br />
  18. 18. 1970<br /> The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”<br />
  19. 19. 1971<br /> Congress prohibits broadcast advertising of cigarettes. <br />
  20. 20. 1976<br /> The Supreme Court grants First Amendment protection to advertisers. <br />
  21. 21. 1981<br /> Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.” <br />
  22. 22.
  23. 23. 1986<br /> Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.<br />
  24. 24. 1993<br /> The Internet becomes a reality as 5 million users worldwide get online.<br />
  25. 25. 1994<br /> In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.<br />
  26. 26. 1998<br /> Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.<br />
  27. 27. 1999<br /> Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.<br />
  28. 28. 2004<br /> The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S. <br />
  29. 29. 2007<br /> BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage<br />
  30. 30. 2007<br /> The global mobile advertising market is reported to be $2.2 billion.<br />
  31. 31. 2008<br /> The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”<br />
  32. 32.
  33. 33. IBM Ad<br />http://www.youtube.com/watch?v=VSNFE6eUjfY&feature=player_embedded<br />
  34. 34.
  35. 35. Ford Ad<br />http://www.youtube.com/watch?v=oMNECJpUepQ<br />
  36. 36.
  37. 37. BP Ad<br />http://www.youtube.com/watch?v=thXeYv-Zxr4&feature=player_embedded<br />

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