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The genre of this magazine is rock music,
reflected by the broken effect of the
masthead and colours in the main image.
The target audience are teenagers and young
adults. Reflected by the bright colours and
The main image shows the band of the lead
article, You Me At Six. It also reflects the
genre with the band wearing predominantly
black clothing (jackets) and skinny jeans. The
Polaroid pictures the band members refer to
their “history” as the main articles talking
The mast head ‘KERRANG!’ reflects the rock
genre portrayed by the cracked writing
suggesting music so loud it can shatter glass.
This design is iconic for the genre of music,
and even through changes colour with
different issues, is still extremely
recognisable, and the uneven outline to the
writing reflects the disordered nature of alt/
Kerrang use blocks of red and blue, these
bright colours mirror the ideas of bold
expression related with this genre of music.
GUTTENBERG DESIGN PRINCIPLE
The primary optical area includes the iconic
masthead with the axis of orientation taking
you across the image and lead articles to the
cover lines. The strong fallow area contains a
badge with the chance to win a competition
and the weak fallow area contains an image
to attract attention.
The banners along the top and bottom are
there in entice the audience by giving extra
information as to extra articles featuring in
the magazine. The top one informs of an
interview with Mikey Way and the bottom
banner gives you an idea of the contents of an
articles without revealing it, so that a
consumer would then want to buy to find out
The cover lines on this front cover help inform
the audience as to the other articles that
feature in the magazine. All three of these
bands/artists are part of the alternative and
rock genre and contain images to go with the
The lead article “You Me at Six” is in bold
yellow on a blue background in the lower
third of the cover, therefore immediately
shows consumers exactly who the lead article
is about as well as who it is in the main image.
The model credit, ‘Their secret history revealed’ helps sell the
article as ‘secret’ suggests to fans that this article includes exclusive
information. The bright red writing attracts attention and highlights
its importance as well as contrasting with the bright blue above it.
The target audience of this magazine are
people from the ages of 20 to 35.
GUTTENBERG DESIGN PRINCIPLE
The primary optical area contains the significant mast head,
therefore immediately informs the audience exactly what it is and
also make the magazine identifiable then leading to the terminal
optical area containing cover lines for further articles. The axis of
orientation takes you across the main image and takes you to a list
of other articles featuring in the magazine, in the terminal optical
area. A free CD features in the weak fallow area to attract the
The cover lines, for example “take this festival
to Peru” help tell the reader the articles and
who is featured in those, which may help
persuade a consumer to buy the magazine
based on what else is featured.
The mast head is completely in lower case,
suggesting informal styles. The rings tittle of
the ‘i’ reflects the image of a disc used on
decks, and therefore reflects the dance and
electronic genre. The word ‘mixmag’
immediately indicated the electronic genre
and mixing of music.
The greys, whites and chromes reflect the
modern styles of music and has connotations
of electronics and therefore mirrors the
The main image has a theme of sport,
indicated with the costumes and props, such
as tennis rackets, cricket bat, golf club, and
the old fashion nature of these costumes and
props –the wooden tennis racket- also reflects
and relates to an older generation, that the
men in the image are themselves. The image
contains 5 different group and solo DJs which
have been put together, which also reflects
the “mixing” of music.
This helps establish themselves in the genre
as well as entice people in that are interested
in Dance music but have yet to read this
specific magazine; widening their audience.
‘The World’s Biggest’ indicates that it is a very
popular magazine, with a large audience.
The genre is indicated as Dance and Clubbing
music, by the banner running along the top
and the masthead.
The model credit of the lead article refers to
“The team hit the road” which reflects the
theme of the front cover made by the main
image, as well giving extra information that
they will be going on tour.
The lead article indicated by the large text in
the centre on the page of ‘Dirtybird Players’
the word ‘players’ echoing the sporting
The genre of this magazine is indie pop/rock
indicated by the artists that feature.
The simplistic and sophisticated design
targets an audience of 16 plus.
The main image, takes up the majority of the
cover and is of the artist Ed Sheeran as
clarified by the main article. The guitar as a
prop indicates that this is a music magazine.
The lead article, “Ed Sheeran” is simple yet
obvious, the article will be all about the
musician, Ed Sheeran. The red hand written
font reflects the idea that the magazine is
written by “those you made them [stories]”.
The cover lines are on either side of the cover
creating informal balance this also carries out
the house style for each cover line and they
help inform the reader on other articles
(musicians) that feature through the
GUTTENBERG DESIGN PRINCIPLE
The primary optical area contains Q magazine’s iconic masthead,
this immediately shows the audience what the magazine is and
therefore the types of articles that may appear.
The white ‘Q’ on the red background as the
masthead is iconic for Q magazine. It
immediately shows the reader what the
The model credit reflects the main image as it
states “one man, his guitar and global
superstition” which are the only subjects of
the main image.
The house style colour scheme of red and
white is simplistic yet effective. It’s consistent
throughout the cover and inside the magazine
and helps create familiarity with the
The large banner along the top shows that
this magazine is a special editions containing
“The stories of the year” indicating the
magazine will be jam packed with lots of
articles. The banner running along the bottom
shows extra articles that will feature in the
magazine that haven’t been mentioned as a