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Nofa conference Co-op presentation, August 2011

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Nofa conference Co-op presentation, August 2011

  1. 1. Monadnock Community Market Co-op Locally Owned. Locally Grown. Locally Eaten.
  2. 2. Overview <ul><li>Project Evolution </li></ul><ul><li>Elements of Success </li></ul><ul><li>Lessons Learned </li></ul><ul><li>Resources </li></ul><ul><li>Questions? </li></ul>
  3. 3. What is a Co-op? <ul><li>An organization of people </li></ul><ul><li>who work together </li></ul><ul><li>for a mutual benefit </li></ul><ul><li>All Cooperatives : </li></ul><ul><li>Owned and controlled </li></ul><ul><li>by the people who use them (member-owners) </li></ul><ul><li>Return profits back to their members-owners </li></ul><ul><li>Accountable to internationally recognized principles </li></ul>
  4. 4. What will OUR Co-op be like? <ul><li>Local, natural, and healthy food for the Monadnock Region </li></ul><ul><li>A community gathering place, offering education around food </li></ul>
  5. 5. Mission <ul><li>The Monadnock Community Market Co-op </li></ul><ul><li>welcomes neighbors, connects community, and </li></ul><ul><li>contributes economically to build a healthy & </li></ul><ul><li>sustainable food system and community . </li></ul>
  6. 6. Project Evolution <ul><li>February 2008 </li></ul><ul><li>Monadnock Farm and Community Connection forms and 4 committees are created (Co-op, Infrastructure, Education and Inventory) </li></ul><ul><li>April 2008 </li></ul><ul><li>The MFCC Co-op Committee has its first official meeting </li></ul><ul><li>September 2008 </li></ul><ul><li>MFCC Co-op Committee creates Mission and Vision statement </li></ul><ul><li>November 2008 </li></ul><ul><li>Co-op Committee and the Keene Farmer’s Market co-host community forum, Local Food Downtown “bringing agriculture to the center of Keene,” (75 people) </li></ul><ul><li>December 2008 </li></ul><ul><li>3 officers are voted in: Committee chair, Secretary and Treasurer. </li></ul><ul><li>January 2009 </li></ul><ul><li>Co-op Committee votes to hire Cooperative Development Services to conduct food co-op feasibility study. Co-op Advisory Committee forms. </li></ul>
  7. 7. <ul><li>February 2009 </li></ul><ul><li>Subcommittees form: Marketing & Communications, Governance, and Finance & Fundraising </li></ul><ul><li>April 2009 </li></ul><ul><li>The City of Keene approves $5,000 appropriation to support the Co-op Committee feasibility study. $35,000 raised in total from 5 local orgs. </li></ul><ul><li>June 2009 </li></ul><ul><li>Start of Marketing Feasibility Study </li></ul><ul><li>October 2009 </li></ul><ul><li>Start of Financial Economic Feasibility Assessment </li></ul><ul><li>November 2009 </li></ul><ul><li>Co-op Committee votes on Monadnock Community Market Co-op as name (based on review of community surveys) </li></ul><ul><li>December 2009 </li></ul><ul><li>Timeline is put together for the remaining development of the Monadnock Community Market Co-op. </li></ul>
  8. 8. <ul><li>January 2010 </li></ul><ul><li>Finishing the organizing phase of Co-op: By-laws and certificate, definition of Membership (responsibilities, benefits, member equity requirement), logo, and Brochure to prepare for Membership drive, select founding Board of directors. </li></ul><ul><li>April, 2010 </li></ul><ul><li>Founding Board of Directors forms </li></ul><ul><li>Membership drive launched, April 22, 2010 </li></ul><ul><li>August, 2010 </li></ul><ul><li>101 Member-owners </li></ul><ul><li>October, 2010 </li></ul><ul><li>Work on Pro-Forma and business plan, Marketing, etc. </li></ul><ul><li>Signed contract with National Cooperative Grocer Association DC </li></ul><ul><li>November, 2010 </li></ul><ul><li>Marketfest Fundraiser/Membership Drive—30 members joined, $5k raised </li></ul><ul><li>355 Member-owners </li></ul><ul><li>December, 2010 </li></ul><ul><li>Joined Neighboring Food Co-op Association </li></ul><ul><li>404 Member-owners </li></ul>
  9. 9. <ul><li>Winter 2011 : Preliminary Store Design </li></ul><ul><li> Revised Pro Forma/Business Plan </li></ul><ul><li> 600 Member-owners </li></ul><ul><li>April, 2011 : Launch Member Loan Campaign </li></ul><ul><li>August, 2011 : Complete Member Loan Campaign </li></ul><ul><li> Finalize Design Build process/submit plans </li></ul><ul><li>October, 2011 : Begin Construction </li></ul><ul><li>Hire General Manager </li></ul><ul><li> 800 Member-owners </li></ul><ul><li>June, 2012 : Open the Co-op doors! </li></ul><ul><li> 1,000 Member-owners </li></ul>
  10. 10. <ul><li>The Founders </li></ul><ul><li>--Board of Directors </li></ul><ul><li>--Project Manager </li></ul><ul><li>The Work Force </li></ul><ul><li>--Volunteer Management </li></ul><ul><li>--Working Groups/Committees </li></ul><ul><li>Support </li></ul><ul><li>--Best Practices from other Co-ops </li></ul><ul><li>--CDS, NCGA DC,  NFCA </li></ul>Elements of Success
  11. 11. <ul><li>Membership </li></ul><ul><li>--Membership Presentations/Events/Tabling </li></ul><ul><li>--Figuring out the “right” membership structure </li></ul><ul><li>  </li></ul><ul><li>Fundraising </li></ul><ul><li>--Events—most successful, high input </li></ul><ul><li>--Member Loan Campaign </li></ul><ul><li>Communications </li></ul><ul><li>--Facebook </li></ul><ul><li>--Website </li></ul><ul><li>--Newsletters </li></ul><ul><li>--Have you Heard? </li></ul>
  12. 12. Lessons Learned <ul><li>Get the Right people on the bus </li></ul><ul><li>Use all Co-op resources: webinars, consultants, newsletters, Co-ops </li></ul><ul><li>Leverage Members to get Members </li></ul><ul><li>Be strategic about Events </li></ul><ul><li>Share Membership benefits </li></ul><ul><li>Think of the Big Picture </li></ul><ul><li>Messaging/It’s OK to not know </li></ul><ul><li>Have FUN! </li></ul>
  13. 13. Get the Right People on the Bus <ul><li>Deborah O’Meara , Vice President, Keene Industrial Paper Co. </li></ul><ul><li>Ed Guyot , CPA/Partner, John G. Burk and Associates </li></ul><ul><li>Jaime Contois , New Hampshire Director, Working Families Win </li></ul><ul><li>Jennifer Risley , Program Coordinator, Hannah Grimes Center </li></ul><ul><li>Jim O’Neil , Management, Keene State College </li></ul><ul><li>Joe Marks , President, Baudelaire Inc. </li></ul><ul><li>Michael Faber , General Manager, Wild Oat’s Market Co-op </li></ul><ul><li>Paul Pezone , Senior VP, Facilities Planning & Support Services, CMC </li></ul><ul><li>Kathy Harrington , Executive Director, Monadnock United Way </li></ul><ul><li>Bonnie Hudspeth , Project Manager, Monadnock Community Market Co-op </li></ul>
  14. 14. Leverage Members <ul><li>Have you Heard? </li></ul><ul><li>Co-op Potlucks </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Advertising </li></ul>
  15. 15. Plan Events with High ROI
  16. 16. Benefits of Co-op Membership <ul><li>1) The STORE! </li></ul><ul><li>You have a voice in the business </li></ul><ul><li>If the Co-op does well, YOU do well </li></ul><ul><li>4) Investing in your community </li></ul><ul><li>5) Specials from local businesses </li></ul>
  17. 17. Have Fun!
  18. 18. Resources
  19. 19. <ul><li>Co-op Consultants/Support Organizations </li></ul><ul><li>Cooperative Development Services </li></ul><ul><li>NCGA Development Co-op </li></ul><ul><li>Neighboring Food Co-op Association </li></ul><ul><li>Cooperative Development Institute </li></ul><ul><li>  </li></ul><ul><li>Other Co-ops </li></ul><ul><li>Start ups </li></ul><ul><li>Best practices from Established Co-ops </li></ul><ul><li>  </li></ul><ul><li>Community Partners </li></ul><ul><li>Local developer </li></ul><ul><li>Supportive Businesses </li></ul><ul><li>  </li></ul>
  20. 20. <ul><li>Websites/Webinars </li></ul><ul><li>  Food Co-op Initiative </li></ul><ul><li>  </li></ul><ul><li>Listserves </li></ul><ul><li>CGIN </li></ul><ul><li>COMFOOD </li></ul><ul><li>  </li></ul><ul><li>Books </li></ul><ul><li>Humanizing the Economy: Cooperatives in the Age of Capitalism (John Restakis) </li></ul><ul><li>Good to Great (Jim Collins) </li></ul>
  21. 21. <ul><li>Join the Co-op Today! </li></ul>Building our own local food co-op on Railroad Square (603) 355-8008 www.MonadnockCommunityMarket.com
  22. 22. <ul><li>Contact us: </li></ul><ul><li>Phone: </li></ul><ul><li>603-355-8008 </li></ul><ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>Website: </li></ul><ul><li>www.MonadnockCommunityMarket.com </li></ul>
  23. 23. Questions?

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