Co op Ambassador PowerPoint


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  • Welcome and thanks for coming. Why we are doing this—opportunity to turn your enthusiasm into action and support the Co-op opening. We want you, as Co-op supporters/member-owners to stay in the loop so you can communicate with others
  • Introduce: concept of messaging and that Rich will talk about it. Why how we answer questions is so important.
  • Co-ops started in the 1840's in England as a way for people to save money. People pooled their money and bought food in quantity which got them a volume discount. And the fact that they didn't need to make a profit also helped to keep costs low.
  • Visualize: 12,000 square ft in downtown Keene behind Armadillos Burritos. Place to eat outside, etc. When you walk in the doors, you see local food displayed and you recognize the names of the farmers/local producers who grew it. Bulk, etc. Full service food store The Monadnock Community Market is a food cooperative (a cooperatively owned food store) that will provide local, natural, and healthy food for the Monadnock Region and serve as a community gathering place, offering community education around food.
  • We will be located in downtown Keene on the Railroad Square site. Our founding Co-op Committee--and then Board of Directors--spent over 2 years reviewing potential site locations in Keene. In 2009, we hired CDS Consulting Co-op to do our Market Study, and they reviewed three potential site locations and assessed factors such as adequate parking, ingress and egress, retail synergy, etc., and found that all three sites--including our Railroad Square site--had sufficient parking to meet our sales goals and our community/member-owner needs and vision. Our future site in Railroad Square will: Allow our Co-op to meet its sales potential and be a viable business--when it opens and long into the future. Meet the vision of the founding member-owners and the community (Friends of Center City Survey (2007); the Keene Master Plan (2010); and over 12 regional surveys the Co-op conducted from 2007 - 2010) for our store to be right in the downtown, help make our community a more "walkable" and bikeable community, be accessible to seniors and other community members without cars, and bring vibrancy into the heart of the region's central gathering space.
  • ON Avg., NH farmers make: $6,112 dollars/year and VT triple that…more markets. Education and training: (cooking, nutrition, and food preparation and preservation classes, etc.)
  • Strong local economy: every dollar spent at the co-op and other local businesses has roughly three times as much local economic impact as a dollar spent at a non-locally owned business. We joined as a member of Monadnock Buy Local…
  • We will open next summer, but THIS ALL DEPENDS ON Raising 1.63 million dollars of member equity, member loans, grants, etc.
  • We have over 630 member-owners today, but we need 1,000 to open. Co-op Potluck: contact me!
  • … ..Or ask others to join
  • Co op Ambassador PowerPoint

    1. 1. MCM Co-op Ambassador Training
    2. 2. Overview: Co-op Question & Answers <ul><li>What is a Cooperative? </li></ul><ul><li>What is the MCM Co-op? </li></ul><ul><li>Where will we be located? </li></ul><ul><li>How was the site chosen? </li></ul><ul><li>Mission and Vision? </li></ul><ul><li>Benefits of membership? </li></ul><ul><li>How do I join the Co-op? </li></ul><ul><li>Why should I join now? </li></ul><ul><li>How is our Co-op Financed? </li></ul><ul><li>When will the Co-op open? </li></ul><ul><li>How will the Co-op work with farmers? </li></ul><ul><li>Benefits for our local economy? </li></ul><ul><li>Why YOU are so important! </li></ul>
    3. 3. <ul><li>An organization of people who work together </li></ul><ul><li>for a mutual benefit </li></ul><ul><li>All cooperatives are: </li></ul><ul><ul><ul><li>Member-owned </li></ul></ul></ul><ul><ul><ul><li>Member-controlled </li></ul></ul></ul><ul><ul><ul><li>Democratically managed </li></ul></ul></ul><ul><ul><ul><li>Businesses, not clubs </li></ul></ul></ul><ul><ul><ul><li>Accountable to internationally recognized principles </li></ul></ul></ul>What is a Cooperative?
    4. 4. <ul><li>Local, natural, and healthy food for the Monadnock Region </li></ul><ul><li>A community gathering place, offering education around food issues. </li></ul>What is the MCM Co-op?
    5. 5. Where will we be located? How was the site chosen? Right in downtown Keene! Process of site selection: Market Study
    6. 6. Our Mission <ul><li>The Monadnock Community Market Co-op </li></ul><ul><li>welcomes neighbors, connects community, and </li></ul><ul><li>contributes economically to build a healthy & </li></ul><ul><li>sustainable food system and community . </li></ul>
    7. 7. Our Vision: How does the Community Benefit? <ul><li>Making healthy, local food accessible to our community members all year round </li></ul><ul><li>Creating more local jobs and keeping money in the community </li></ul><ul><li>Supporting the region’s farmers and producers and helping to preserve the rural landscape </li></ul><ul><li>Offering education and training to employees, members, and to the region </li></ul>
    8. 8. Our Vision…continued <ul><li>Working with other businesses on sustainable development in the downtown </li></ul><ul><li>Serving as a community gathering place with workshops and community service programs </li></ul><ul><li>Helping to promote a strong local economy </li></ul><ul><li>Helping to create a walkable community by providing a community-owned food store in the downtown </li></ul>
    9. 9. What are the benefits of Membership? <ul><li>The STORE! </li></ul><ul><li>You have a voice in the business </li></ul><ul><li>If the Co-op does well, YOU do well </li></ul><ul><li>Investing in your community </li></ul><ul><li>Specials from local businesses </li></ul>
    10. 10. How do I join the Co-op? Why should I join now?
    11. 11. How is the Co-op Financed? <ul><li>MCM Co-op memberships : $200,000 </li></ul><ul><li>Member Loans : $800,000 </li></ul><ul><li>Donations & Grants : $35,000 </li></ul><ul><li>Vendor Credit : $200,000 </li></ul><ul><li>Gap Loan : $125,000 </li></ul><ul><li>----------------- </li></ul><ul><li>TOTAL: $1.36 Million </li></ul>
    12. 12. When will the Co-op open? <ul><li>January 2011 : Preliminary Store Design </li></ul><ul><li> Revised Pro Forma </li></ul><ul><li>April, 2011 : Launch Member Loan Drive </li></ul><ul><li> 600 Member-owners </li></ul><ul><li>July, 2011 : Begin Construction </li></ul><ul><li> Hire General Manager </li></ul><ul><li> 800 Member-owners </li></ul><ul><li>June 2012 : Open the Co-op doors! </li></ul><ul><li> 1,000 Member-owners </li></ul>
    13. 13. How will the Co-op work with Farmers? <ul><li>MCM Co-op </li></ul><ul><li>Local Producer Outreach: </li></ul><ul><ul><li>Interview local farmers and </li></ul></ul><ul><ul><li>producers in our region </li></ul></ul><ul><ul><li>Assess their interest in selling </li></ul></ul><ul><ul><li>to the MCM Co-op </li></ul></ul><ul><ul><li>Create a database that will be given to the Co-op’s Produce Manager (when hired) so s/he can contact them to coordinate selling to the MCM Co-op. </li></ul></ul>
    14. 14. What are the economic benefits of food co-ops for employees/regional economy? <ul><li>Hire at least 45 staff to operate our store. </li></ul><ul><li>Neighboring Food Co-op Association (NFCA) study in 2007: </li></ul><ul><ul><li>The average wage at the 17 food co-ops was 18% higher than the average for comparable food and beverage stores in the same states. </li></ul></ul><ul><ul><li>Purchased more than $33 million in local products. </li></ul></ul>
    15. 15. <ul><li>You are the ambassadors of the co-op, helping to spread </li></ul><ul><li>the message about: </li></ul><ul><li>Who owns the Co-op (we do!) </li></ul><ul><li>How the co-op will benefit not only the member-owners, but the whole community and region. </li></ul><ul><li>Share why you joined! </li></ul><ul><li>Ask others to join. </li></ul>The Importance of Ambassadors
    16. 16. How can YOU help? <ul><li>Recruit new member-owners: </li></ul><ul><li>370 more by September 2011! </li></ul><ul><li>Join the Events Committee. </li></ul><ul><li>Table at future outreach events. </li></ul><ul><li>Table at area businesses through our Cooperative Employer program. </li></ul><ul><li>Host a Co-op potluck/coordinate a potluck outside of Keene. </li></ul>
    17. 17. Thank You!