5 Steps to Attracting More Clients Online

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Find out why so many small business websites are terrible at turning visitors into customers, and the process I use to increase conversion rates and automate the list building process.

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5 Steps to Attracting More Clients Online

  1. 1. Is yours one of them? 5 Steps to Building a Model That Works By Sarah Schwab My Client Communications LLC www.myclientcommunications.com
  2. 2. Many small business websites are like a door © My Client Communications LLC
  3. 3. Many small business websites are like a door • It gives a general idea of what might be inside • It makes people curious to take a peek • But, in the end, it has only two options… © My Client Communications LLC
  4. 4. You either come in… Or stay out © My Client Communications LLC
  5. 5. Most people won’t come in right away. So they close the door and leave. And they are GONE © My Client Communications LLC
  6. 6. Small businesses need to re-think their websites. Instead of a door, it should be an on-ramp. The site is really just the first step in a journey. © My Client Communications LLC
  7. 7. The 5 Steps to creating a journey for your website visitors are: 1 – Build an On-Ramp © My Client Communications LLC
  8. 8. The 5 Steps to creating a journey for your website visitors are: 1 – Build an On-Ramp 2 – Define the Obstacles © My Client Communications LLC
  9. 9. The 5 Steps to creating a journey for your website visitors are: 1 – Build an On-Ramp 2 – Define the Obstacles 3 – Put Up Signs © My Client Communications LLC
  10. 10. The 5 Steps to creating a journey for your website visitors are: 1 – Build an On-Ramp 2 – Define the Obstacles 3 – Put Up Signs 4 – Build the Road © My Client Communications LLC
  11. 11. The 5 Steps to creating a journey for your website visitors are: 1 – Build an On-Ramp 2 – Define the Obstacles 3 – Put Up Signs 4 – Build the Road 5 – Make a Map © My Client Communications LLC
  12. 12. How does that translate into an online marketing strategy? Here’s how… © My Client Communications LLC
  13. 13. Build an On-Ramp The On-Ramp is the point at which you ask visitors for their contact information (a.k.a. the “opt-in”) © My Client Communications LLC
  14. 14. To build an effective opt-in, the most important thing to have is A truly compelling FREE Offer © My Client Communications LLC
  15. 15. People will no longer do this: © My Client Communications LLC
  16. 16. They will only share their information in exchange for something they value. So, what should you give them? © My Client Communications LLC
  17. 17. Here are the © My Client Communications LLC
  18. 18. The first two are critical because they are what people see before they opt-in: #1 Catchy Title The title should address a problem or struggle your prospects have that you can help them solve. © My Client Communications LLC
  19. 19. #2 Cover Art Humans are visual, especially as we surf the web. Even if your gift is in digital format, create an image of what they will get to capture their attention. © My Client Communications LLC
  20. 20. That’s all they see before making the decision to opt-in. The rest is about starting to build a relationship with them after they have signed up. © My Client Communications LLC
  21. 21. #3 Content Deliver on the promise you made in the title. Give them something of value they can really use. Many Opt-ins stop there. But they fall short of cultivating meaningful relationships and loyal customers © My Client Communications LLC
  22. 22. #4 Creativity Don’t be Boring! If you want them to read/watch the whole thing, be creative! Use comparisons, metaphors, imagery, humor, stories… © My Client Communications LLC
  23. 23. #5 Connection Share something about yourself to build a personal connection. It’s the relationship you build that will turn prospects into paying customers. © My Client Communications LLC
  24. 24. Learn about the remaining steps to create the rest of your journey, and see if you can spot the 5 C’s in my free report: © My Client Communications LLC
  25. 25. Thank you! I hope you gained something from this. If you did, leave me a comment and share it with your friends. Sarah Schwab My Client Communications www.myclientcommunications.com Be sure to grab your FREE book! © My Client Communications LLC

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