2008-09 - MOMOSYD - Mac Walker - Defining Value In Mobile Media

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Mac Walker's presentation at Mobile Monday Sydney September 2008

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2008-09 - MOMOSYD - Mac Walker - Defining Value In Mobile Media

  1. 1. Defining Value in Mobile Media Mobile Monday Sydney – September 2008 Mac Walker
  2. 2. Success in mobile media Success in a mobile media service is usually measured through three factors 1. Uptake 2. Usage 3. Revenue Defining Value in Mobile Media 2 Thursday, August 28, 2008
  3. 3. Achieving these success factors All three success factors can only be achieved by understanding and applying… Value Value does not mean that this service will increase: uptake, usage and revenue. Successful services give: Customer Perceived Value Defining Value in Mobile Media 3 Thursday, August 28, 2008

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