The World Served on a Tablet


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Predavanje "The World Served on a Tablet" koje je Michael-Jakob Reinartz održao na MobileMonday #4 događ‘aju 12. 09. 2011. godine u Beogradu.

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The World Served on a Tablet

  1. 1. „The world served on a tablet“mobile monday, BelgradeSeptember 12th, 2011Michael-Jakob ReinartzDirector Group Device Management & PartneringTelekom Austria GroupMichael-Jakob Reinartz, September 12th 2011
  2. 2. Tablet day... NYC - April 3rd 2010, 01:45 hrsMichael-Jakob Reinartz, September 12th 2011
  3. 3. Tablet day... 05:30 hrs – interest is risingMichael-Jakob Reinartz, September 12th 2011
  4. 4. Tablet day... 07:30 hrs – it‘s getting crowdedMichael-Jakob Reinartz, September 12th 2011
  5. 5. Tablet day... 08:30 hrs – countdown has startedMichael-Jakob Reinartz, September 12th 2011
  6. 6. Tablet day... 09:00 hrs – here we goMichael-Jakob Reinartz, September 12th 2011
  7. 7. Tablet day... 09:01 hrs – a big welcomeMichael-Jakob Reinartz, September 12th 2011
  8. 8. Tablet day... 09:10 hrs – mission accomplishedMichael-Jakob Reinartz, September 12th 2011
  9. 9. Agenda‣ Where are we today?‣ Tablets and their spot in the mobility sphere‣ Tablet market 2011 & beyond‣ Popular models & differences‣ Usage patterns‣ Developping Apps‣ Future of tablet devicesMichael-Jakob Reinartz, September 12th 2011
  10. 10. The world-wide tablet market 2011 & beyondWhere are we today?‣ It is the year 1 after iPad truly kick-started the tablet market after all prior tablet PCs and comparable device failed to create relevant customer impact‣ First no-frills „me-too“ Android 2.x based devices have come and failed (Think Huawei S7)‣ First Android Honeycomb tablet optimized devices are on the market to be true iPad competitors‣ BlackBerry PlayBook initial sales figures disappointing‣ WebOS seems to be gone already after a short live time‣ Rumors of Amazon entering the market seem to be trueMichael-Jakob Reinartz, September 12th 2011
  11. 11. Tablets and their spot in mobility sphere Mobility Smartphone Mobile Internet Tablet Laptop PC Desktop PC Consumption Creation Source: ABI Research, May 2011Michael-Jakob Reinartz, September 12th 2011
  12. 12. The world-wide tablet market 2011 & beyondAnalyst predictions➡ How does Gartner research evaluate the tablet market? ‣ iOS dominance? ‣ MeeGo: possible if picked up by other vendors ‣ Definitely they need to work on the WebOS figures ‣ QNX: sounds reasonable if the 2012 QNX strategy on BB smartphones picks up ‣ Why is Windows 8 missing -> Gartner most likely not considering it a „Media Tablet“ as focus on „full PC experience“ Sales CEE 2011 2012 2013 2014 2015 Mio Units 1,5 3,0 4,7 6,2 7,2 Source: Strategy Analytics, July 2011Michael-Jakob Reinartz, September 12th 2011
  13. 13. Popular models & technologies spot the difference Apple iPad2 Samsung Galaxy Samsung Asus eee Pad Tab 7 Galaxy Tab 10.1 TransformerOperating System Apple iOS 4.x Android 2.x Android 3.x Android 3.xCPU 1 GHz Dual Core 1 GHz 1 GHz Dual Core 1 GHz Dual CoreScreen Resolution 1024x768 1024x600 1280x800 1280x800Special features Successor already Legal injunction Detachable announced with banning sales in keyboard dock Android 3.x Germany inkl. touchpad Michael-Jakob Reinartz, September 12th 2011
  14. 14. Tablet usage patterns➡ Mr. Jobs told us iPad is a „magical device“ – what kind of magic are users of Tablets up to right now? Source: Google AdMob Tablet Survey March 2011Michael-Jakob Reinartz, September 12th 2011
  15. 15. Tablet usage patterns‣ Tablets clearly a „consumption“ device with the exception of e-mail‣ Lots of space left in the field of content-creation ‣ Is the tablet not the right tool, or is it missing apps to support the task? Source: Google AdMob Tablet Survey March 2011Michael-Jakob Reinartz, September 12th 2011
  16. 16. Developers – call to action‣ Think market insights ‣ Get to know your local markets needs, not all apps need to be suitable for worldwide consumption – find YOUR profitable niche ‣ TAG facilitates this – http://creatingapps.telekomaustria.comMichael-Jakob Reinartz, September 12th 2011
  17. 17. Developers – call to action‣ Think business / enterprise apps ‣ Tablet usecase most home-consumption today – but what about ‣ Insurance or real-estate companies – using tablet on customer visits ‣ Medical institutions – patient identified by using tablet – no more „please spell your name“ - therefore eliminating sources of error... ‣ Educational institutions: facilitate exams and paperless class-room ‣ Gastronomy – order via tablet PC on the table & entertainment ‣ other usage potentials include: construction business, facilities & maintainance, performing arts (script/screenplay ...)‣ Think UX ‣ Todays biggest issue of Android 3.x tablets is Android 2.x apps – no distinction during download a improvement with Ice-Cream Sandwich where the platforms will be harmonized ‣ Make sure your app works on all sizes from 5“ – 10“Michael-Jakob Reinartz, September 12th 2011
  18. 18. Developers – best practiseThe iConcierge is a multi-application solution for the iPad. Each guest in a hotel getstheir own iPad for the complete duration of their stay.‣ i-Concierge ‣ Neighborhood map ‣ Food & drinks menu ‣ Weather forecast ‣ Newspapers ‣ Babyphone and –camPowered by nousguide.comMichael-Jakob Reinartz, September 12th 2011
  19. 19. Future of tablet devices HW/SW‣ Size variations ‣ Samsung covering full range 5,3“ to 10.1“ with GalaxyTab family ‣ Covering all usecases from „really big phone“ to PC replacement‣ OS „merging“ ‣ Google merging Anroid phone experience with tablet experience in „Ice Cream Sandwich“ – making it easier for developers to support both platforms with one app having great UX ‣ Windows 8 to be built for both desktop and tablet experience ‣ RIM bringing the initally „PlayBook“ only OS to smartphones as well‣ Integrated experiences ‣ Asus Padfone – have a high-end smartphone that slides into a „dumb“ touchscreen to transform into a full-blown tablet device with lower investement and no need to keep different devices „in sync“‣ Speed & Memory ‣ Archos to integrated HDD – up to 250GB of data storage ‣ Quad Core Processors to be standard in 2012Michael-Jakob Reinartz, September 12th 2011
  20. 20. Thank you!Michael-Jakob Reinartz, September 12th 2011