Get jar presentation for momo singapore 2010 09-27


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Best Practices for Monetizing Mobile Apps

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Get jar presentation for momo singapore 2010 09-27

  1. 1.
  2. 2. GetJar Scale<br />90m Downloads/Month. 30m Uniques. #2 after Apple<br />
  3. 3. GetJar Top Countries<br />India 34,751,268<br />Indonesia 13,634,977<br />USA<br />UK<br />Egypt<br />Bangladesh 1,556,738<br />Vietnam 1,469,230<br />South Africa<br />Pakistan 1,388,791<br />Saudi Arabia<br />Turkey<br />Canada<br />Philippines 1,094,145<br />Malaysia 999,601<br />Kenya<br />Nigeria<br />Iran<br />Brazil<br />Sri Lanka 709,076<br />Sudan<br />50m Downloads/Month in APAC<br />
  4. 4. Performance on GetJar<br />
  5. 5. GetJar Customers<br />5<br />
  6. 6. A Few of GetJar’s 50 App Distribution Partners<br />6<br />
  7. 7. Typical App Engagement Data (August 2010)<br />7<br />
  8. 8. Why Does GetJar Work So Well?<br />Because a brand needs nothing more than a mobile site to have apps available on iPhone, BlackBerry, WinMo, Java, Android, and Symbian. <br />If the brand hasapps too, this is a bonus, but it’s not required.<br />To get started, a brand need only upload their mobile site and some creative. <br />8<br />
  9. 9. Yahoo on GetJar<br />9<br />
  10. 10. GetJar Business Model<br />Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share<br />Anyone can upload an app for free and receive organic downloads for free. <br />If you want more downloads, use GetJar Pay Per Download to buy them<br />All apps (except iPhone) are hosted on GetJar; this includes Android apps. <br />We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition<br />10<br />
  11. 11. Google Pay Per Download Case Study<br />2nd PPD campaign<br />1st PPD campaign<br />11<br />
  12. 12. GetJar Pay Per Download is more effective than CPC<br />Ad Network<br />Cost Per Click<br />GetJar<br />Pay Per Download<br />Pay only when download starts<br />12<br />
  13. 13. GetJar Pay Per Download<br /><br />13<br />
  14. 14. Mobile Site Shortcut: Free Traffic for Mobile Sites<br />The Problem<br />Users don’t bookmark sites on mobile browsers<br />Clicking a CPC ad sends a user to a site once<br />Clicking URL in a text message sends the user to a site once<br />But they don’t necessarily return<br />The Solution<br />People like to push buttons<br />Convert mobile sites into apps, i.e. buttons bookmarked on the phone screen<br />Developer uploads Mobile Site URL.<br />GetJar free Mobile Site Shortcut is built in iPhone, Java, Android, Blackberry, WinMo, and Symbian and posted on GetJar for download<br />Result: Mobile Sites have reach and repeat like apps<br />A brand needs only a Mobile Site to take advantage of all GetJar services<br />14<br />
  15. 15. Web to Mobile Conversion: Not Optimal<br />15<br />
  16. 16. Web to Mobile Conversion: Optimal<br />Step 1: Send the User to Your Mobile Site<br />16<br />
  17. 17. Optimal Web to Mobile Conversion<br /><br /><br />Step 3: Link to your App it! Page<br />Step 2: Offer the App<br />Every App on GetJar has an App it! URL<br /><br />17<br />
  18. 18. Facebook Downloads on GetJar Using App It!<br />18<br />
  19. 19. How Can GetJar Leverage Marketing Spend?<br />First: Free Organic Downloads can be up to 5x more than paid downloads if the brand is popular<br />Second: Pay Per Download can leverage spend up to 4xover CPC<br />Third: Higher engagement. A user launches an app or Mobile Site Shortcut 4x – 20x after it is downloaded to his phone<br />Fourth: GetJar “App it!” allows brands/developers to publish apps with their own traffic, drive downloads for free through Twitter & Facebook, giving another 2x – 10x boost<br />19<br />
  20. 20. GetJar Networks Inc. <br />1510 Fashion Island Blvd, Suite 300<br />San Mateo, California<br />94404 USA <br />Tel +1 650 288 3225 <br />Bill Scott<br />VP Sales & Business Development<br /><br /><br />20<br />