Get jar presentation for momo singapore 2010 09-27


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Best Practices for Monetizing Mobile Apps

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  • This is our growth path, completely viral. You can do this too if you have the right idea.
  • GetJar is BIG in BRIC countries, and in Asia. If you are a developer chasing markets near Singapore, then you’re in good shape
  • Today we’re going to talk about scale. Scale is essential to success as a mobile app developerThese are some examples of developers, large and small, who have achieved scale with GetJar.We have three kinds of customers:App developers, where their whole business is their app. No web site- Major web sites, who see the future of computing in mobile and don’t want to miss the boat Brands and media agencies, who see apps as the next frontier in digital advertising. The point: you don’t have to be big to be successful in mobile apps
  • These are some example customers who are using GetJar to acquire mobile users. It’s a mix of small developers, big web sites, and well known brands.
  • Getjar also works with CarriersMany carriers want to give free apps to their consumers, so that they can sell more data plans and handsets. So we give our catalog to the carrier for no charge. Then we pay a revenue share to them for sending traffic to us.So, if you post your app on Getjar, it will also be seen on over 50 carriers around the world.
  • So, how does GetJar work with Developers? (now show the slide)
  • Google is a key customer. This is an example of how downloads can ramp using GetJar PPD
  • This is an example of how sponsored apps are listed on our mobile site.The developer doesn’t pay GetJar until the consumer presses the download button.So, it’s a lot like Google adwords. Pay for performance.
  • Get jar presentation for momo singapore 2010 09-27

    1. 1.
    2. 2. GetJar Scale<br />90m Downloads/Month. 30m Uniques. #2 after Apple<br />
    3. 3. GetJar Top Countries<br />India 34,751,268<br />Indonesia 13,634,977<br />USA<br />UK<br />Egypt<br />Bangladesh 1,556,738<br />Vietnam 1,469,230<br />South Africa<br />Pakistan 1,388,791<br />Saudi Arabia<br />Turkey<br />Canada<br />Philippines 1,094,145<br />Malaysia 999,601<br />Kenya<br />Nigeria<br />Iran<br />Brazil<br />Sri Lanka 709,076<br />Sudan<br />50m Downloads/Month in APAC<br />
    4. 4. Performance on GetJar<br />
    5. 5. GetJar Customers<br />5<br />
    6. 6. A Few of GetJar’s 50 App Distribution Partners<br />6<br />
    7. 7. Typical App Engagement Data (August 2010)<br />7<br />
    8. 8. Why Does GetJar Work So Well?<br />Because a brand needs nothing more than a mobile site to have apps available on iPhone, BlackBerry, WinMo, Java, Android, and Symbian. <br />If the brand hasapps too, this is a bonus, but it’s not required.<br />To get started, a brand need only upload their mobile site and some creative. <br />8<br />
    9. 9. Yahoo on GetJar<br />9<br />
    10. 10. GetJar Business Model<br />Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share<br />Anyone can upload an app for free and receive organic downloads for free. <br />If you want more downloads, use GetJar Pay Per Download to buy them<br />All apps (except iPhone) are hosted on GetJar; this includes Android apps. <br />We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition<br />10<br />
    11. 11. Google Pay Per Download Case Study<br />2nd PPD campaign<br />1st PPD campaign<br />11<br />
    12. 12. GetJar Pay Per Download is more effective than CPC<br />Ad Network<br />Cost Per Click<br />GetJar<br />Pay Per Download<br />Pay only when download starts<br />12<br />
    13. 13. GetJar Pay Per Download<br /><br />13<br />
    14. 14. Mobile Site Shortcut: Free Traffic for Mobile Sites<br />The Problem<br />Users don’t bookmark sites on mobile browsers<br />Clicking a CPC ad sends a user to a site once<br />Clicking URL in a text message sends the user to a site once<br />But they don’t necessarily return<br />The Solution<br />People like to push buttons<br />Convert mobile sites into apps, i.e. buttons bookmarked on the phone screen<br />Developer uploads Mobile Site URL.<br />GetJar free Mobile Site Shortcut is built in iPhone, Java, Android, Blackberry, WinMo, and Symbian and posted on GetJar for download<br />Result: Mobile Sites have reach and repeat like apps<br />A brand needs only a Mobile Site to take advantage of all GetJar services<br />14<br />
    15. 15. Web to Mobile Conversion: Not Optimal<br />15<br />
    16. 16. Web to Mobile Conversion: Optimal<br />Step 1: Send the User to Your Mobile Site<br />16<br />
    17. 17. Optimal Web to Mobile Conversion<br /><br /><br />Step 3: Link to your App it! Page<br />Step 2: Offer the App<br />Every App on GetJar has an App it! URL<br /><br />17<br />
    18. 18. Facebook Downloads on GetJar Using App It!<br />18<br />
    19. 19. How Can GetJar Leverage Marketing Spend?<br />First: Free Organic Downloads can be up to 5x more than paid downloads if the brand is popular<br />Second: Pay Per Download can leverage spend up to 4xover CPC<br />Third: Higher engagement. A user launches an app or Mobile Site Shortcut 4x – 20x after it is downloaded to his phone<br />Fourth: GetJar “App it!” allows brands/developers to publish apps with their own traffic, drive downloads for free through Twitter & Facebook, giving another 2x – 10x boost<br />19<br />
    20. 20. GetJar Networks Inc. <br />1510 Fashion Island Blvd, Suite 300<br />San Mateo, California<br />94404 USA <br />Tel +1 650 288 3225 <br />Bill Scott<br />VP Sales & Business Development<br /><br /><br />20<br />