Mobile Monday Malta Launch - Jari Tammisto


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Jari Tammiso presents Mobile Monday during the Mobile Monday Malta launch, 14th September 2009. Sliema, Malta.

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Mobile Monday Malta Launch - Jari Tammisto

  1. 1. Malta launch event Sept. 14th.
  2. 2. RosetaNet Telecom Council Focus and priority groups
  3. 3. 3G Promise Technology Benefits • Offer More Speed User Experience • Real Mobile Internet • New Media Rich Applications Business Benefits • Mobile Operator To Become Media Player • Increase Traditional Service Revenue • New Revenue Streams For The Operator
  4. 4. A Web of Wireless Confusion Media and entertainment Network operators Network services Handset manufacturers Handsets and consumer electronics Web innovators Corporate apps. and services IT mega- vendors Web 2.0 communities and services Consumer electronics Software products and services
  5. 5. FUN Personal Informatve Networking Locally global = Innovatve/unexpected
  6. 6. ”MobileMonday has power as global grassroots innovaton network” Anssi Vanjoki, Executve VP, Nokia ”MobileMonday has more immediate global reach than any other research organisaton” Risto Siilasmaa, Chairman, F-secure; Member of board, Nokia ”MobileMonday represents new Linux model” Tarja Halonen, President, Republic of Finland ”When we enter new markets, we always connect through MobileMonday frst – it works best” Boaz Zimmermann, Chief architect, Fring ”If you want to know what is REALLY going on, you should check out MobileMonday” Harri Koponen, CEO, Tele2 ”It is already amazing what MobileMonday has achieved” Pekka Ala-Pietlä, CEO, Blyk
  7. 7. • Behaviour Achieving Customer Centricity Increase Customer Loyalty • Lifestyle Characteristics • Brand Preferences • Personal Interests • Consumption Patterns
  8. 8. Social Context 3. Advertising 1. Mass 2. Sensitive Intelligence media O P G AL T S P W C O E GO I E A E C S N EC M A G B U T D A E R E Combine market P A E T C O segmentation and A L R I H R context with T O customer behavior I N W and social network O A profiles N P Proven to be less effective in Same for everyone in the Recognizes consumers as networked digital media same context. There is a individuals within their missing component communities and networks
  9. 9. FUN Personal Informatve Networking Locally global = Innovatve/unexpected
  10. 10. Malta - welcome to the MobileMonday family!