Kip402 Lecture 01

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Kip402 Lecture 01

  1. 1. 7/28/09 KIB102/KIP402 Visual Interactions Visual Interactions Unit Structure •  Lectures – 1 to 2 hours •  Tutorials – 2 hours Unit Content •  Theoryand Practice: Image, Narrative, Time, Action, Interaction and CULTURE •  Methods: Evaluation and Creation •  Demonstration and Inspiration: Case Studies Teaching Team Deb Polson, Colleen Morgan, Dave Wallace, Cameron Owen, Tracey Porst 1
  2. 2. 7/28/09 Reading Images A Revision in Social-Cultural Persuasion •  Form •  Composition •  Content •  Context •  Interpretive Models •  Yummy examples Form Primary Elements •  Line •  Shape •  Texture •  Colour 2
  3. 3. 7/28/09 Composition Organisational Principles •  frame of reference •  figure and ground •  value" •  balance •  contrast •  proportion/scale 3
  4. 4. 7/28/09 Composition Organisational Principles •  frame of reference •  figure and ground •  value" •  balance •  contrast •  proportion Resulting Dynamics •  emphasis/dominance •  focus •  salience •  movement/rhythm 4
  5. 5. 7/28/09 Content Ways of seeing •  Primary Content: basic inventory of the composition •  Secondary Content: the explicit and implicit meaning •  Tertiary Meaning: relates to context" file:///Volumes/SCOOT/admin/CV_web/public_html/dotdoc/worship/topics/03/origins/prop.jpg 5
  6. 6. 7/28/09 15th century Chinese woodcut 21st century Japanese anime 6
  7. 7. 7/28/09 Context Self, Site and Field •  attitudes, beliefs, interests, values, education, training, biography" •  the circumstances in which the work was produced: the apparent function of the work, religious and a philosophical conviction; sociopolitical and economic structures; and even climate and geography... " •  the field of the work's reception and interpretation" 7
  8. 8. 7/28/09 8
  9. 9. 7/28/09 Interpretive Models Semiotics, Mimetic, Narrative Theory •  Signified, Signifier, Addressee, Addressor, langue, parole •  Communication Devices and Systems" •  Mimesis 1: Acknowledgment of codes and conventions •  Mimesis 2: Emplotment •  Mimesis 3: Re-configuration and transformation •  Literary, film, games •  Series, Sitcom, Episodic, Cimenatic, ludic" 9
  10. 10. 7/28/09 10
  11. 11. 7/28/09 11
  12. 12. 7/28/09 Interface: Image + Action Surface/place/point at which connections between things/people are understood/controlled 12
  13. 13. 7/28/09 “the largest increase in expressive capability in history” Clay Shirky http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html Visual Interactions The Projects •  The Pitch: ‘Serious’ ARG mock up and Documentation •  The Campaign: Multiplatform Presentation Project Theme •  BlackMarket/Organised Crime (A unique combination of fact and fiction) Project Tecnologies •  Customised Blog •  Appropriated Social networks •  Flash Component 13
  14. 14. 7/28/09 Visual Interactions Project Criteria •  Response to the Brief •  Representation/Evidence of Concept •  Appropriate use of basic Interface and Interaction Design Principles •  Effective Articulation of Design Intentions and Process •  Presentation and Communication “True interactivity is not about clicking on icons or downloading files, itʼs about encouraging communication.”
 Ed Scholssberg, 2002 14

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