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Product Marketing, Mattias Liivak, Fortumo

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Product Marketing, Mattias Liivak, Fortumo

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Product Marketing, Mattias Liivak, Fortumo

  1. 1. PRODUCT MARKETING, NOT MATTIAS LIIVAK HEAD OF MARKETING & PR, FORTUMO
  2. 2. Fortumo’s product
  3. 3. … also Fortumo’s product
  4. 4. … and another one
  5. 5. Problem? Invisible product Customer touchpoints: integration & downtime 80/20 revenue impact, 6+ month sales cycles Custom deals: ads & automation have little effect
  6. 6. Solution? Marketing ideas, not the product itself
  7. 7. Answers to customer FAQs
  8. 8. Internal data that can be shared
  9. 9. Insights from the market
  10. 10. Ideas: packaged and marketed Blog Syndication Social media E-mail marketing Media & analysts Retargeting Inbound leads to sales or e-mail automation Active usage by sales & account management
  11. 11. Ideas: feedback loop Customers Sales / AM Marketing Content
  12. 12. Marketing stack Drip, MailChimp, Customer.io AdWords, LinkedIn Google Analytics PipeDrive, Outfunnel LinkedIn, SlideShare Internal analytics & data tools
  13. 13. Q&A

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