Mobi
 from student startup to
successful mobile service
        company

          Veljo Otsason
          Mobi Solutions
...
Mobi Solutions
• Founded in 2001 by five students of
  University of Tartu
• Offices in Tartu, Riga, Vilnius, Tallinn
• ~2...
Mobi in numbers
25
                                                                             22
20
                    ...
How did we start?




                    www.phanitetali.com
Mobile advertising trial

• Registered people were called and played
  advertisements. Prizes were drawn among
  them
• Ab...
M-voting
• Novel way to make events more
  interesting by allowing participants vote
  using their mobile phone
• Used in ...
SMS gateway




                        Mobi       Service
                     SMS gateway   provider


people   operators
Igaühe M-äri

•   Challenge
    – Provision of mobile services expensive and gateway providers had to turn
      down youn...
Conclusions
• Be flexible with your idea
• It doesn’t take a lot of money to
  start a company
• It’s good time to start u...
Thank you!
             Photo: Egert Kamenik
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu
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Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu

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The story of a student startup. How they started, grew and become a successful international mobile service provider.

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Veljo Otsason, Mobi -- Mobile Monday Estonia 23.03.09, Tartu

  1. 1. Mobi from student startup to successful mobile service company Veljo Otsason Mobi Solutions Mobile Monday @ Tartu 2009
  2. 2. Mobi Solutions • Founded in 2001 by five students of University of Tartu • Offices in Tartu, Riga, Vilnius, Tallinn • ~25 people • Main areas: – SMS gateway & services – Software development for mobile devices – Mobile marketing – M-government solutions
  3. 3. Mobi in numbers 25 22 20 18.4 15 14.1 Revenue (mEEK) 10 Profit (mEEK) 8.7 7.1 5 3.7 2.9 2.5 1.24 0.9 0.8 0.8 0.12 0.2 0 0.02 -0.1 2001 2002 2003 2004 2005 2006 2007 2008 -5
  4. 4. How did we start? www.phanitetali.com
  5. 5. Mobile advertising trial • Registered people were called and played advertisements. Prizes were drawn among them • About 1000 people and 10 sponsor companies participated • Feedback: 90% would like to listen to advertisements in return of prizes or free airtime
  6. 6. M-voting • Novel way to make events more interesting by allowing participants vote using their mobile phone • Used in ~100 conferences, concerts and other events – Ericsson Mobility World launch in Stockholm – Eurovision event in Tallinn – Elton John’s concert in Tallinn
  7. 7. SMS gateway Mobi Service SMS gateway provider people operators
  8. 8. Igaühe M-äri • Challenge – Provision of mobile services expensive and gateway providers had to turn down young entrepreneurs with ideas but without money • Mobi Solutions – In 2002, Mobi created a community portal that allows everyone to make their own mobile services only on a revenue sharing basis. • Results – Over 800 service providers joined and created over 1000 services. – Profitable by providing a low-end extension to Mobi SMS-gateway – 2nd place in biggest achievement category of City of Tartu; 1st place in e- business category of World Summit Awards 2005 Estonia.
  9. 9. Conclusions • Be flexible with your idea • It doesn’t take a lot of money to start a company • It’s good time to start up while you’re student
  10. 10. Thank you! Photo: Egert Kamenik

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