Margus Tiru: Positium LBS - Applying new methods in analyses of location and movement of people.

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Margus Tiru from Positium LBS on "Applying new methods in analyses of location and movement of people." at Mobile Monday Summit 2010, 29. September, Tallinn

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  • Traffic, Publictransportation, Tourismstatistics, Outdoormedia, Urbanplanning, GoverningRescue and crisismanagement, Security, Socialsciences, Regionaldevelopment
  • Margus Tiru: Positium LBS - Applying new methods in analyses of location and movement of people.

    1. 1. Positium LBS<br />Applyingnewmethodsinanalyses<br />of location and movementofpeople<br />
    2. 2. Positium LBS<br />Universityof Tartu spin-offcompany<br />Establishedbygeographers, architects and planners<br />Applyinghuman spatio-temporalbehavior studies and scientific researchin real lifeapplications<br />
    3. 3. Society is highlymobile, people are moving<br />Information about movement is needed in many spheres<br />Traditional data sources are not sufficientanymoretomakerightdecisions<br />Analysinglocation and movement?<br />
    4. 4. New datasources<br />Electronicfootprintisexpanding<br />Usageof ICT datatomeasurelocation and movementisincreasing<br />Wecombinetraditionallocation and movementdatawithnewdatafrom ICT<br />
    5. 5. Regionaldevelopment<br />Trafficplanning<br />Governing<br />Tourismstatistics<br />Publictransportation<br />Urbanplanning<br />Rescue and crisismngmt<br />Outdoormedialocations<br />Whereisitused?<br />
    6. 6. Who are thebenefitters?<br />Publictransportationplanners<br />Road planning & constructioncompanies<br />MinistryofInternalAffairs (regionalstudies)<br />Bankof Estonia (centralbank – balanceofpayments)<br />Municipalities (Tallinn, Tartu)<br />Urban & ruralplanners, cityarchitects<br /><ul><li>Eventorganizers (Õllesummer)
    7. 7. Place marketing strategymakers (destination marketing)
    8. 8. Outdoormediacompanies</li></ul>B2B, mostlygovernmentbasedfunding<br />
    9. 9. Processes<br />Mobileoperators<br />Activedatasources (egtrafficcounters)<br />Registers (eg. census)<br />Interviews<br />
    10. 10. Developin Estonia, conquertheWorld<br />Establishbusinesscasesin Estonia<br />Developscalableknowledge & technicalsystemin Estonia<br />Fully automate procedures (consultancytoservice)<br />Targetsimilarclientsoutside Estonia<br />Enabletechnologyoutside Estonia<br />
    11. 11. Someexamples (tourism)<br />
    12. 12. Someexamples (traffic)<br />
    13. 13. Someexamples (commuters)<br />
    14. 14. Positium LBS<br />Applyinghuman spatio-temporalbehavior studies and scientific researchin real lifeapplications<br />
    15. 15. ThankYou!<br />Margus Tiru<br />margus.tiru@positium.ee<br />skype: margustiru<br />

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