Uxperts mobi 2013 soa & challenges


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State of the Art & Challenges for Mobile UX

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Uxperts mobi 2013 soa & challenges

  1. 1. 1Mobile UX — State of the Art & ChallengesUXperts.mobi, April 29th 2013Johan Verhaegen
  2. 2. 2TVmobiledesktop touchwebGiving  technology  a  human  face  The  world  outside  •  Users  •  Tasks  •  Context  Business  context  •  Business  domain  •  Vision  &  mission  •  Technology  •  Data  Mobile  UX  strategy  •  NaCve  •  Web  •  mobile  •  responsive  
  3. 3. 3Business context“Skate where the puck’s going, not where it’s been.”Wayne GretzkyWalter  Gretzky   ‘Gretzky’s  Office’  
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  5. 5. 5hKp://wiki.developerforce.com/page/NaCve,_HTML5,_or_Hybrid:_Understanding_Your_Mobile_ApplicaCon_Development_OpCons  
  6. 6. 6Challenge n°1 - So, do you skate where the puck’s going?The world outsideusers • tasks • context
  7. 7. 7“Start with the customer and work backwards.”Jeff BezosLets  get  out  of  this  building…  
  8. 8. 8…and  enter  into  the  real  world  hKp://www.mobify.com/blog/  
  9. 9. 9Your  building.  Do  you  get  out  from  :me  to  :me?  Challenge  n°  2  Mobile UX strategynative • mobile • responsive
  10. 10. 10“You don’t walk into a hardware store, notice a good-looking shovel, then say “Boy this sure looks like a mightyfine looking shovel. I’m gonna head home and startfinding stuff to dig up with this here shovel.”Brad Frost, blogpost “Native vs Web” is total bullshit, July 2011the native road
  11. 11. 11“As of this writing, there’s no contest: Ship [native] mobile apps if you can affordit(…)We measured a success rate of 74 percent when people used [native] mobile apps,which is much higher than the 64 percent recorded for mobile-specific websites.”Jakob Nielsen, Mobile Usability, 2013
  12. 12. 12Jakob  ‘we  know,  because  we’ve  seen  it  happen’  Nielsen  Jakob  Who?  §  When to build?§  you want§  rich interaction§  fluent animations§  full access to device functionality§  shiny graphics§  on a level you would struggle with HTML5 (at the time of thiswriting)§  you can afford it (and the price tag tends to go up and up and…)§  more platforms, often forked in¨  sub-platforms: e.g. iOS for iPhone and iPad¨  sub-versions: Android Honeycomb, Ice Cream Sandwich,Jelly Bean,…§  native development is not a walk in the parkThe native road - whennative
  13. 13. 13§  When to build? <ctd>§  you want to be present in app stores§  your competitors have already set up camp there§  you like some cash¨  minus a 30% cut for the [platform] owner§  your users will download updates, won’t they…?The native road - whennative§  Your focus is on§  best possible (device-specific) UX§  multitouch§  fast graphics (how’s the refresh rate?)§  fluid animations§  ease of use§  a solid business caseThe native road - focusnative
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  17. 17. 17HAZMAT  evac   Cargo  Decoder  currently  being  developed  not  for  publicaCon  
  18. 18. 18§  Limited continuity between different contexts§  No comparable desktop and mobile experience§  Features and content not equally likely to be accessedon multiple devices§  Other iOS native apps already being used§  Interesting times…Nokeos design strategycurrently  being  developed  not  for  publicaCon  
  19. 19. 19The web road“Once you start thinking in terms of networks, it just doesn’t make muchsense to prefer local apps, with downloadable, installable code thatneeds to be constantly updated.(…)But we’re not yet in a world of infinite speed, so that’s why we havemobile apps and PC and Mac software on laptops and phones. That’s whythere are still Xbox games on discs. That’s why everything isn’t in thecloud. But eventually the technology wants it all to be up there.”Marc Andreessen, Wired Magazine, April 2012
  20. 20. 20Marc  ‘a  lot  of  things  you  want  to  do  as  part  of  daily  life  can  now  be  done  over  the  internet’  Andreessen  Marc  Who?  the web road
  21. 21. 21§  Mobile-optimized websites and web applications§  Living on the web§  Often a subset of content/features of the“normal” version of the website/web application§  but what’s important? what’s not?-> user research (esp. data analysis) will help you out§  A wide audience reachThe web road, direction mobile
  22. 22. 22§  When to build?§  your users’ goals differ depending on device/context§  you offer ‘simple’ functionality like look-ups andsimple workflows§  you need speed§  you don’t need§  lots of editing or data manipulation§  on-device functionsThe web road, direction mobile - when§  Your focus is on§  stripping features that are not the core of the mobileuse case§  reducing ⎜ removing ⎜ demoting§  enlarging interface elements§  providing an emergency exit§  cross-link from desktop site (or ‘full site’) to mobile site andvice versaThe web road, direction mobile - focus
  23. 23. 23Uw kind wil u iets vertellenKidsTennisishetVTV-opleidingsconceptvoorkinderenvanaf3jaar.Deopleidingisopgedeeldinvaardigheidsniveausdie telkens een andere kleur hebben. Kinderen leren stap voor stap tennissen op een aangepast terrein met eenander type bal.Aan de hand van testjes en diploma’s kunnen ook de ouders de tennisevolutie van hun kind volgen.Een KidsTennisser beleeft niet alleen veel plezier,hij of zij leert ook op een kwaliteitsvolle manier tennissen.Meerinfo? Surf dan naar kidstennis.be en zoek een KidsTennisclub in uw buurt!Omdat bewegen gezond iscurrently  being  developed  not  for  publicaCon  
  24. 24. 24f l u i d g r i d sf l e x i b l e m e d i am e d i a q u e r i e s©  ezmarkup.com/learn-­‐how-­‐to-­‐design-­‐a-­‐mobile-­‐website.html  ©  2013  Brad  Frost  
  25. 25. 25“Perhaps there’s a compelling reason to keep your site’s desktop and mobileexperiences separate, or perhaps your content would be better served by aresponsive approach. Only you and your users know for certain.”Ethan Marcotte - Responsive Web Design, 2011That’s  right.  This  guy  sCll  has  to  prove  a  thing  or  two.  Like  most  of  us.  Ethan  Who?  
  26. 26. 26§  When to build?§  you want continuity between different contexts§  you want a seamless multi-device experience§  the features and content you offer are equally likelyto be accessed on multiple devices§  you don’t ‘over-code’§  might indicate that you need to go native or mobile§  and that might even be cheaper to build and maintainThe web road, direction responsive - when§  Your focus is on§  content/feature-driven design§  tiny screen usability§  multi-device customization§  touch interaction¨  gestures§  design patterns¨  navigation, data grids, forms,…§  graphical design¨  typography, images, backgrounds,…The web road, direction responsive - focus
  27. 27. 27currently  being  developed  not  for  publicaCon  nativeChallenge  n°  3  -­‐  So,  which  road  will  you  choose?    
  28. 28. 28Mobile  UX  strategy  •  NaCve  •  Web  •  mobile  •  responsive  The  world  outside  •  Users  •  Tasks  •  Context  Business  context  •  Business  domain  •  Vision  &  mission  •  Technology  •  Data  See also-  www.higroup.com/news-publications/white-papers-  www.higroup.com/casesDe Regenboog 112800 Mechelen+32 (0)15 40 01 38www.higroup.com@higroupHuman Interface GroupHuman Interface Groupjohan.verhaegen@higroup.com@johanverhaegen