MEC- cases of augmented reality

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1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Marc Hootelé - Activation Director MEC &
during Mobilemonday.be session on augmented reality

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MEC- cases of augmented reality

  1. 1. mec : mobile cases
  2. 2. Killthespot.be [Louis Widmer] <ul><li>Challenge </li></ul><ul><ul><li>Launch a new anti-acne product </li></ul></ul><ul><ul><li>Rejuvenate its image </li></ul></ul><ul><ul><li>Be sure the samples land in the right hands </li></ul></ul><ul><li>Solution deliverables </li></ul><ul><ul><li>micro site + Banners + m-couponing sample </li></ul></ul>
  3. 3. Killthespot [Louis Widemer]
  4. 4. Killthespot.be [Louis Widmer] <ul><li>Results </li></ul><ul><ul><li>More than 6.400 coupons sent during the first 2 days of campaign </li></ul></ul><ul><ul><li>The whole stock of samples distributed by the end of the campaign (15.000 pieces) </li></ul></ul><ul><ul><li>We totally avoided frustration of not finding the product in pharmacies </li></ul></ul><ul><ul><li>Mobile Marketing Case presented @ Digital Marketing First => PR </li></ul></ul>
  5. 5. Mobile Trailer On Demand [UPI] <ul><li>Challenge </li></ul><ul><ul><li>Reach very mobile 15-34’s with promotional video trailers (the most effective sales tool for new film promotion) within very limited budget. </li></ul></ul><ul><ul><li>Be innovative </li></ul></ul><ul><li>Solution deliverables </li></ul><ul><ul><li>GPRS server platform + mobile site + posters & magazine advert </li></ul></ul><ul><ul><li>http://fwd4.me/M66 (mobile browsing) </li></ul></ul>
  6. 6. Mobile Trailer On Demand [UPI]
  7. 7. Mobile Trailer On Demand [UPI]
  8. 8. Mobile Trailer On Demand [UPI]
  9. 9. Mobile Trailer On Demand [UPI]
  10. 10. Mobile Trailer On Demand [UPI] <ul><li>Results </li></ul><ul><ul><li>More than 700 downloaded trailers during the first week </li></ul></ul><ul><ul><li>Cost of 1 min. trailer airing down by 95% compared to traditional AVE media </li></ul></ul><ul><ul><li>Creation of the first BE mobile movie trailer chanel </li></ul></ul><ul><ul><li>Mobile Marketing Case presented @ Digital Marketing First => PR </li></ul></ul>
  11. 11. Virtual open door days [Mercedes] <ul><li>Challenge </li></ul><ul><ul><li>Mercedes-Benz wanted to organize an “open door days” campaign to attract new prospects for the dealers. Knowing that : - all car brands organize open door days all the time - the number of show room visits declines year after year - there wasn’t any specific news like a new car launch We had to come up with a different approach to attract customers. That’s why we managed the 1st “ virtual ” open door days through Augmented Reality together with the creative agency VVL-BBDO. </li></ul></ul><ul><li>Solution deliverables </li></ul><ul><ul><li>AMMA09 BEST INTEGRATED USE OF DIGITAL MEDIA </li></ul></ul>
  12. 12. Conclusion <ul><li>Each of those cases are very simple but also strong because they use technology as it is: </li></ul><ul><li>a middle to reach, engage & dialogue with our audience at their convenience </li></ul><ul><li>a middle to nurture advertisers with real metrics </li></ul><ul><li>a middle to simplify things in the fierce media food chain </li></ul><ul><li>For all those realizations we use to work with partners. </li></ul><ul><li>Since 2010 we are proud to be Total Immersion’s BENELUX partner for AR. </li></ul>

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