Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect Presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010? Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau) Brussels

1. Titel
Current status &
strategy of
newspaper
company
1th march 2010

2. Current status &
What can you expect in the next 20”? strategy of
newspaper
company
1th march 2010
1.Vision
2.Learnings

3. Corelio Vision

4. CorelioMulti-Media Future
Vision
Television
Radio
Mobile
E-mail
Web
Publications

5. Core print product will be concise,
Tomorrow’s Newspaper Vision
customized, interactive, on-demand
Corelio
Miniature versions of the core
product will target under-served
groups
Deep, rich journalism will move
online and be enhanced in virtual
universe
Digital options will multiply – get the
newspaper anywhere, anytime,
anyway
Newspaper features will be
unbundled … iTunes pay-per-click
model
You will buy a multi-media
“membership” in the newspaper,
not a print subscription
“Citizen journalism” will become
another source for newspapers like
Reuters, AP
Less “voice of God” (monologue),
more “mirror of the community”
(dialogue)

6. CorelioMulti-Media Future
Vision

7. Current status &
What can you expect in the next ”? strategy of
newspaper
company
1th march 2010
1.Vision
2.Learnings

8. 1. Mobile is growing Learnings
21/10 Launch
iPhone app
+400K
impressies
1.000.000
750.000
500.000
250.000
0
february 2009 february 2010

9. 1. Mobile is growing Learnings

10. 2. Mobile is devices Learnings
40
35 34 february 2010
30
26
25
21
20 imp. %
20 visits %
16
14
15
10
9
10
6
4
5
0
Iphone BlackBerry Nokia HTC Windows
Desktop

11. 2. Mobile is devices Learnings
5
4 4 february 2010 vs 2009
4
3
3
2
1 1 1 Page Views
1 Visits
0
0
Iphone BlackBerry Nokia HTC Windows
-1 Desktop
-1
-2
-2 -2
-3

12. 3. Androids have more fun Learnings
8
7,07
7
6
5 4,34
4 3,72 3,70 3,65 3,60 3,58
3,10 3,00 2,97 2,78
3
2
1
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13. 4. Mobile is clicking Learnings
Up to 4 times
the ctr
of its classic counterpart.

14. 4. Mobile is clicking… Learnings
as it becomes more relevant
Content-based as geo-targeting

15. 4. Mobile is clicking… Learnings
as it becomes more relevant
Live-reporting: stock exchange – sports competitions

16. 5. Peaks are news Learnings
1
2 3

17. 5. Peaks are news Learnings
1
2 3

18. 6. Mobile demands interactivity Learnings
From jpg…
to landingpage…
to mobile site
Jakob Nielsen GroupM Interactive – Mobile World Congress:
Big A-brands are not yet adopting Mobile in full.

19. 7. Mobile needs trial Learnings
m.standaard.be
look for the banner
on economy section

20. 8. Early adopters Learnings

21. 9. Challenges Learnings
Measure audience
CIM first steps
now based on content- and adservers
providers own the data
Measure audience correctly
what about wifi uploads for apps
Every platform its app
(BBC formaly asks standardization).
Every site and app its advertising formats
(splash, banners,…)
Legislation (package deal) & flat fee

22. 10. Mobile Monday Learnings
should be
Mobile Wednesday
8,5% above average

23. Titel
Q&A