Intro on Mobile publishing and marketing

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Introduction: Mobile advertising: breakthrough 2010?"
by Danny Lein, Director Mobileweb 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?




Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels

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Intro on Mobile publishing and marketing

  1. 1. Mobile Publishing and Advertising Joint event Mobile Monday Brussels IAB Belgium Corelio, March 1st, 2010
  2. 2. Program • "Introduction: Mobile advertising: breakthrough 2010?" by Danny Lein, Director MobileWeb • "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect • "Mobile advertising: how we got here and what's next" by Robbie Douek, Admob inc • "Insights on mobile usage and advertising perception" by Bruce Hoang, Orange Advertising Network HQ France • "Case studies on successful usage of mobile media" by Nicolas Vanderseypen AegisMedia • Q&A • 20h00-21h00. Networking
  3. 3. Twitter • Twitterchannel #momobxl • Send direct messages to @momobxl
  4. 4. Mobile Monday Brussels • Purpose: – Networking & knowledge exchange – Stimulating innovation in open & informal spirit • Organization: – Team: Tanguy (coordiniation), Patrick, Yves, Steven, Edwin, Laurent, Olivier, Monika – Partners: Creative Stores, Corelio, Agoria, MobileWeb, IBBT • Next events – 3/5 Augmented Reality – 28/6 Machine-to-machine communication – 4/10 Mobile Gaming – 6/12 Mobile (operator) data strategy
  5. 5. IAB Belgium focus
  6. 6. Next IAB events • 18 March – IAB Atelier Mobile Marketing: developing successful marketing strategies • 18 March – IAB NetCafé Online search behavior: the facts and the cases to prove it! • 22 April, 29 April & 4 May – IAB Academy Day 1: Set up the scene – Day 2: Campaigns & channels – Day 3: My web presence • 22 April – IAB NetCafé How to sell through social media? • 6 May – Think BIG – www.thinkbig.be Inspire, explore and debate: feed your interactive mind www.iab-belgium.be
  7. 7. Mobile Advertising, breakthrough in 2010? Mobile Monday/IAB, March 1st, 2010
  8. 8. “In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google
  9. 9. Rapid evolution of the mobile internet after a slow start 3G & Wifi Smartphones n tio di c Social media e pr er rtn Ga 1999 2008 2011
  10. 10. Advertising models Banner advertising Google Adsense / / content partnership Admob
  11. 11. Program • "Introduction: Mobile advertising: breakthrough 2010?" by Danny Lein, Director MobileWeb • "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect • "Mobile advertising: how we got here and what's next" by Robbie Douek, Admob inc • "Insights on mobile usage and advertising perception" by Bruce Hoang, Orange Advertising Network HQ France • "Case studies on successful usage of mobile media" by Nicolas Vanderseypen AegisMedia • Q&A • 20h00-21h00. Networking

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