• Mobile has become the major payment and ID
• Major payment ac=vi=es have been around
mobile content (Ringtones, Mp3, Wallpapers,
• Mobile phones con=nued evolu=on is bringing
increased processing capabili=es making
possible to run applica=ons with encryp=on
levels even higher than required by credit card
• Generate a diﬀeren=ator through an innova=ve product.
• To implement the ﬁrst real mobile commerce applica=on.
• In order to achieve these goals:
– To develop an “aspira=onal” product, accessible to those who own mid and high end
– Aspira=onal product:
– A mobile =cket sale and delivery solu=on has been developed, allowing real =me online
credit card payments thorugh mobile
– The customer has an experience similar to the web’s but adapted to mobile: he/she
selectes the event, date and posi=ons and =cket delivery method.
– Once the =cket has been purchased, it can be received directly on the mobile phone in
the representa=on of a barcode image.
– Then only the user has to show his/her phone screen to a barcode reader in order to
access the venue.
– Addi=onally, to generate alterna=ves to tradi=onal =cke=ng systems,providing accessible
to the rest of the users, broadening the solu=on poten=al target base
– “Mass market” product
– The customer can s=ll make the purchase through the tradi=onal sales channels (web/
phone) and receive the =cket on his/her cell phone.
Navigate through the check detailed
pick the date
complete oﬀer of info on any of
shows available… them
Pick the log in using
Pick number of (op=ons &
=ckets you want… op=on. user and pass.
Then you choose Input card
your credit card info
Func1onality on the web
• Upon selec=ng the
delivery method, user
• Once the transac=on
is validated, the user
receives a wap push
SMS with a link
poin=ng to a
• Click here to
download your =cket