Mobile Monday Tech Talks - OVI STORE

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“Nokia Calling All Innovators” - En MOMO Buenos Aires Techtalks: En esta oportunidad Nokia presento el concurso Calling All Innovators, las oportunidades del OVI STORE y se presento el leading case de Orugga ganador del la edición 2009 del concurso por la region Americas.

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  • Whatever you want to do - play a game, watch a video, read your Twitter feeds, or simply turn your device into a stopwatch - Ovi Store has something for you.
  • Consumers can purchase content from other countries with credit card (this is not possible with Apple) – (European can purchase US content) Local Relevance: Michael Bramlage comment: I trust the talking points will be strong here, and hopefully forward looking.  Today, we have a broad content catalog with contributions from many local publishers.  This is an important point to emphasize, particularly that based many of the content items in the store are “local” in their subject matter, like the Philippino Stock Ticker, or local news widgets.  However, what we don’t have today but should have soon is "local relevance", specifically how we take that content catalog and target the right content to the right country to the right user.  We'll get there with 1.6--calculating popularity by country and device so global downloads don't impact popularity in an individual country; improving content item metadata so it is localized; etc--but we aren't there today in my opinion.
  • Downloads: In September, the number of content items downloaded was over 80% higher than in August. (Imdat confirmed)Active Users: In September, our active user base grew by over 50%. (Imdat confirmed)On average, each registered user has downloaded at least (7) items from the store. (Imdat confirmed)Supports (6) languages now (English, French, German, Italian, Russian and Spanish) and will support 8 languages before the end of the year (Brazilian Portuguese & simplified Chinese)Local content and local language support for France now. Mobile billing available for select French operators in Q4Operator deals: Announced agreements with América Móvil (Q4), AT&T (Q4) and T-Mobile International (Q?)(29) operators in 9 countries support mobile billing (Marco to confirm per Think Mobile preso)
  • Downloads: In September, the number of content items downloaded was over 80% higher than in August. (Imdat confirmed)Active Users: In September, our active user base grew by over 50%. (Imdat confirmed)On average, each registered user has downloaded at least (7) items from the store. (Imdat confirmed)Supports (6) languages now (English, French, German, Italian, Russian and Spanish) and will support 8 languages before the end of the year (Brazilian Portuguese & simplified Chinese)Local content and local language support for France now. Mobile billing available for select French operators in Q4Operator deals: Announced agreements with América Móvil (Q4), AT&T (Q4) and T-Mobile International (Q?)(29) operators in 9 countries support mobile billing (Marco to confirm per Think Mobile preso)
  • Ever-growing content catalogue Over 5500 content items available today for the most popular Nokia devices New content is being approved at an accelerated pace – 500 items per week and growing New content from new publishers New publishers are engaged and new developers are discovering the store From games, social networks, business apps, news & info and entertainment & music Symbian S60 Historically-popular S60 content is now in stock New content like Facebook has been hugely popular The masses Enalbing popular experienes for broader audiences through Series 40 Because content isn’t just for smartphones, it’s for almost everyone
  • For example: In Turkey there are more Action gamers than in the UK Chinese consumers are playing mostly Arcade games - whereas in India, Puzzle games have been the most appealing gaming genre Harry Potter Half Blood Prince: A mixture of wizard duels, potion-brewing activities, Quidditch, for Harry’s sixth year at Hogwarts. Tiger Woods PGA Tour 09: Tee it up and play as Tiger and other PGA TOUR pros, or create a mobile golfer. Show your skills across legendary courses. Sonic Unleashed: Unleash the wild side of your favorite hedgehog on your mobile phone! Tetris: The world’s ultimate puzzle game. Metrics Platinum Solitaire, Marble Maze and Tetris have been the top premium game downloads since launch. Arcade is the second most popular Games sub-category (after Utility Apps) across top 15 markets — all devices — since launch.
  • Examples Gravity: Tweet with the micro blogging app with the best user experience. Facebook: Touch apps provide gateway to the world’s most popular social networking site. Shozu: Transfer media from your phone directly to as many as 30 content sharing sites including YouTube, Facebook, Flickr, and Webshots. Metrics FB Touch is the top downloaded SN app since launch. On a relative basis, Indonesia downloads proportionately the most social networking apps.
  • Examples The Guardian: UK's most popular digital newspaper delivers the latest news, sport, business, comment and culture. India Today: Widget that brings the latest news and entertainment from India CNBC: Keep up to the minute with the latest financial news and business information. Metrics News & Info applications is the 2nd most downloaded content category (out of all 26 categories) in Finland Career manager app: From advice on being headhunted to approaching the market, from CV basics to awkward interview questions, to maximizing your impact , the Harvey Nash Career Manager leverages our expertise in the recruitment world to provide impartial and opinionated career advice through a mobile optimised interface. The Career Manager is part of our Online Appointments Magazine.
  • We have sent commercial terms to: Orange Telefonica O2 TIM H3G T-Mobile T-Mobile US
  • Key goals: Improve user experience Increase consumer awareness Launch in key markets Increase localization Improve publisher workflow Talk about roadmap for both users and publishers users: improve user experience china launch, continued new devices, ad campaign (TV, print, store) Pubs: mktg kit for publishers to improve awareness, updated intake tool Focus on immediate needs based on user and publisher feedback Need details on social aspect of the store ********************************** Enhancing the user experience for consumers Ensuring a high-quality, optimized experience for our entire range of devices Increasing ease of use for content download management Re-download of content previously downloaded or purchased is eased both through service and customer care Improvements to the search function and to the relevance of surfaced content Enhancing user experience for consumers Michael Bramlage: There is an opportunity here to make a point about differences between Ovi Store and Apple App Store.  When we talk about range of devices, we might mention that across our countries, devices, and languages, we have 15,000+ unique storefronts with unique content offerings.  Not all content is compatible with all devices and not all content can be distributed legally in all countries, so we've developed a sophisticated system for filtering and targeting content across the myriad of devices and countries around the world.   A good metaphor to use is this: say you are walking around a shopping mall, and you decide to look for shoes.  As soon as you walk into the shoe store, all shoes that aren’t the exact size of your foot fade away, leaving only the right size 10 on the shelves.  Or, you decide to shop for a pair of Levi’s.  As you enter the store, instantly all jeans that aren’t your exact size disappear leaving only those that fit just right.  Or, to make it more stark, say you’re at a restaurant and you’ve got a peanut allergy, our sophisticated system of filtering would work to remove all menu items cooked in peanut oil from the menu.     ********************************** Enhancing the user experience for publishers & developers Improvements to uploading tools - faster export and increased content file scalability in Publish to Ovi Faster content reviews – accelerating the process for approvals and QA A smoother, quicker content signing process - a Nokia content signing service is under consideration Easier development tools – WRT Broader platforms support – Java, Flash, WRT Symbian Horizon – an additional channel for developers $10 million Open Screen Project fund with Adobe
  • Comments : -Ovi Application will need to be Ovi application. Lower case application -Tools: add Plug-ins for additional Web tools (Aptana, Adobe Dreamweaver, Microsoft Visual Studio) +speaker notes: Turns standard Web technology into a true development environment / Turns Web designers into application developers / Add context to content: combine Web services with personal data. -Support: its less about learning about cross platform and more about designing easier development environments so devs can innovate more -Initiatives: we'll need more examples
  • Key goals: Improve user experience Increase consumer awareness Launch in key markets Increase localization Improve publisher workflow Talk about roadmap for both users and publishers users: improve user experience china launch, continued new devices, ad campaign (TV, print, store) Pubs: mktg kit for publishers to improve awareness, updated intake tool Focus on immediate needs based on user and publisher feedback Need details on social aspect of the store ********************************** Enhancing the user experience for consumers Ensuring a high-quality, optimized experience for our entire range of devices Increasing ease of use for content download management Re-download of content previously downloaded or purchased is eased both through service and customer care Improvements to the search function and to the relevance of surfaced content Enhancing user experience for consumers Michael Bramlage: There is an opportunity here to make a point about differences between Ovi Store and Apple App Store.  When we talk about range of devices, we might mention that across our countries, devices, and languages, we have 15,000+ unique storefronts with unique content offerings.  Not all content is compatible with all devices and not all content can be distributed legally in all countries, so we've developed a sophisticated system for filtering and targeting content across the myriad of devices and countries around the world.   A good metaphor to use is this: say you are walking around a shopping mall, and you decide to look for shoes.  As soon as you walk into the shoe store, all shoes that aren’t the exact size of your foot fade away, leaving only the right size 10 on the shelves.  Or, you decide to shop for a pair of Levi’s.  As you enter the store, instantly all jeans that aren’t your exact size disappear leaving only those that fit just right.  Or, to make it more stark, say you’re at a restaurant and you’ve got a peanut allergy, our sophisticated system of filtering would work to remove all menu items cooked in peanut oil from the menu.     ********************************** Enhancing the user experience for publishers & developers Improvements to uploading tools - faster export and increased content file scalability in Publish to Ovi Faster content reviews – accelerating the process for approvals and QA A smoother, quicker content signing process - a Nokia content signing service is under consideration Easier development tools – WRT Broader platforms support – Java, Flash, WRT Symbian Horizon – an additional channel for developers $10 million Open Screen Project fund with Adobe
  • Easiest way to find great content for Nokia devices We have something for almost everyone Over 5500 content items available today for the most popular Nokia devices 500 new items each week and growing Customer acquisition Empowers consumers with content for almost everyone 100 devices and counting Continue to build scale 20+ markets will have local content, local language support and operator billing by Q1 2010 Global distribution offers developers and publishers huge opportunities Developers and publishers can reach the whole world Ovi Store in 180+ countries, content comes from 65 countries Continuous service & experience development Ecosystem development
  • Mobile Monday Tech Talks - OVI STORE

    1. 1. Fernando Freytes Service & Software Manager [email_address] Ovi Store Contenido para todos © 2009 Nokia
    2. 2. Ovi Store Contenido para todos La forma mas fácil de encontrar contenido para dispositivos Nokia. Brinda contenido para todo tipo de usuarios Distribución Global que ofrece a los desarrolladores y publishers oportunidades de negocios reales. © 2009 Nokia
    3. 3. © 2009 Nokia Evolving personal media network strategy Enable the ecosystem Maximize lifetime value Scalable infrastructure and operations Wide coverage of devices Connect people to content
    4. 4. Ovi Store is open around the world Ovi Store has active users in more than 180 countries © 2009 Nokia
    5. 5. Diseñado para crecer. Construido para Vender Métodos de pago pensados para el consumidor Importancia Local El rango más amplio de dispositivos Disponible Globalmente © 2009 Nokia 100 modelos diferentes pueden obtener contenido Ovi 180+ paises, 6 Idiomas Contribución de desarrolladores de 65 países diferentes Incluyendo tarifación desde el operador en 27+ paises
    6. 6. Cómo están respondiendo los consumidores <ul><li>» Las nuevas registraciónes crecen en un 50% todos los meses desde su lanzamiento </li></ul><ul><li>» En Agosto, las descargas superaron en un 50% a las de Julio. </li></ul><ul><li>» En Septiembre un 80% mas que en Agosto </li></ul><ul><li>» 70% de los visitantes diarios son repetidos </li></ul><ul><li>» Promedio de descargas: 7 por usuario </li></ul>© 2009 Nokia
    7. 7. Cómo los consumidores están respondiendo… Acá  © 2009 Nokia Top-10 países de LTA por registraciones País % de LTA Ranking General 1.  Brazil 22.16% 25 2.  Mexico 21.59% 26 3.  Venezuela 16.68% 30 4.  Argentina 13.01% 35 5.  Chile 5.52% 6.  Colombia 4.46% 7.  Ecuador 3.03% 8.  Costa Rica 2.56% 9.  Peru 2.46% 10. Guatemala 1.15% Latin America hace el 5.3% de las registraciones globales
    8. 8. Ovi Store está evolucionando © 2009 Nokia
    9. 9. Evolución en todos los frentes Crece la cantidad de contenidos para todos los dispositivos Expandiense a mas dispositivos y países Mejorando la experiencia del usuario Incrementando la variedad y calidad de los contenidos © 2009 Nokia
    10. 10. Juegos Incluye títulos y franquisias famosas tanto para usuarios casuales como para usuarios fuertes Algunos de los publicadores son: Electronic Arts, Gameloft, Glu, THQ, Digital Chocolate, Eyesight, Capcom and Konami © 2009 Nokia
    11. 11. Redes Sociales Las aplicaciones de redes sociales están creciendo en número y popularidad © 2009 Nokia
    12. 12. Noticias y negocios Las aplicaciones de negocios cubren desde una simple calculadora hasta una compleja herramienta de planificación de carrera. Las personas cada vez más quieren estar actualizadas con mejores noticias e informacion de negocios, tecnología, deportes, juegos, clima, etc. © 2009 Nokia
    13. 13. Expandiéndonos a más dispositivos y países <ul><li>Q4 2009 </li></ul><ul><li>Contenido local en idioma lacal para Brazil, China & France </li></ul><ul><ul><li>» Expandiendo la tarifación a través de operador </li></ul></ul><ul><ul><li>» Creciendo el nro de dispositivos </li></ul></ul><ul><ul><li>» Más contenidos </li></ul></ul><ul><li>Q1 2010 </li></ul><ul><li>20+ Ovi Stores localizados </li></ul><ul><ul><li>» Contenido Local </li></ul></ul><ul><ul><li>» Idioma Local </li></ul></ul><ul><li>A partir de Q4 los dispositivos salen de fábrica con Ovi Store precargado </li></ul><ul><ul><li>» Operator billing </li></ul></ul><ul><ul><li>» Local currency </li></ul></ul>© 2009 Nokia
    14. 14. Expandiendo la cooperación y la elección <ul><li>27 ya ofrecen la tarifación a través de su facturación </li></ul>© 2009 Nokia * Singapore: Russia: Australia: Spain: Ireland: Italy: Germany: UK:
    15. 15. © 2009 Nokia “ Nokia es el primero en obtener un acuerdo con un operador en LTA para vender a través de sus sistemas de cobro. Nokia fue capaz de crear un modelo que posibilita la cooperación con un operador de red celular “ Marco Quatorze, Head of VAS America Movil
    16. 16. Expanding Ovi Store © 2009 Nokia Publisher marketing kit Rollout in key markets Support for new device families, languages and operators Improved relevance Improved content discovery UX improvements Improved DRM for high-value content Support for new business models Next-generation relevancy engine Presence of partner channels
    17. 17. Soportando a los desarrolladores © 2009 Nokia Herramientas de desarrollo & soporte Qt Framework WRT for widgets Abode Dreamweaver Forum Nokia Soporte de dispositivos & Distribución 100+ Disp. Nokia Consumidores de 180 Countries Transparente & rápida aprobación de aplicaciones publish.ovi.com Proceso de 5 días
    18. 18. New: Calling All Innovators Latin America © 2009 Nokia Regional contests for developers launched » Latin America developers to publish their best mobile applications to Ovi Store » Total cash and prizes are worth $100,000! » Applications may be submitted in these categories: Entertainment, News & Information; Games; and “Open” category Contest website: http://www.callingallinnovators.com/LTA
    19. 19. Resumen <ul><li>La forma más fácil de encontrar contenido para tu disp. Nokia </li></ul><ul><li>» Más de 5500 títulos disponibles hoy para los dipositivos Nokia mas populares del mercado </li></ul><ul><li>» 500 títulos nuevos por semana y creciendo </li></ul><ul><li>Brinda a los consumidores contenido para casi todos los gustos y necesidades </li></ul><ul><li>» 100+ dispositivos y contando </li></ul><ul><li>Distribución Global que brinda a los desarrolladores y publicadores grandes oportunidades de negocio </li></ul><ul><li>» Ovi Store en 180+ países, desarrolladores aportando aplicaciones desde 65 países </li></ul>© 2009 Nokia

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