3 Momobsas Mooga Sonybmg \ Innovation In Business Models And Mobile Business Intelligence\

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Sony BMG was looking to enter the market with a
differentiated service that was unlike any other
competitor offering.
• The approach taken by Moogawas seen as ground
breaking and market leading.
• Moogais currently administrating SonyBMG´sportal in
Argentina, Chile and being launched in other Latam
countries.

Published in: Technology, Economy & Finance
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3 Momobsas Mooga Sonybmg \ Innovation In Business Models And Mobile Business Intelligence\

  1. 1. Search Help | Cost | Home Everybody gets the same
  2. 2. • Content providers and Carriers  select the “hottest” and latest  content to be marketed to  NEW  Beyonce 6 Months 1 year consumers. Song later later Beyonce Beyonce • The best sellers of each period  Song Song are profitable, so therefore  “safe”. • Consumers are constantly  updated with new content as  operators continuously  reinvent their portfolios. • No longer “hottest” = No  longer relevant or profitable.  Static limited offer placement

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