ThailandMobile Internet Advertising OpportunitiesMobile Monday Bangkok27th May 2013
Agenda• The Media & its Consumers• Who are They – demographics• What they do ..Thai Travel Survey Report• Opportunities fo...
The Media & its Consumers20% annual growth1 Billion impressions in ThailandQuarter 1st, 2013251 Million ~ Monthly advertis...
The Consumers: Demographics46% Young Adults20 – 34 Age Group Age Percentage< 20 years old 30%20 – 24 19%25 – 29 9%30 - 34 ...
47% WomenUsersThe Consumers: DemographicsGender PercentageFemale 47%Male 53%YoY average 5% Growthrecorded in women mobile ...
Growing Matured Audiences45 Years + , stands to 10%The interesting growing trendsOver 36% Users have rare or no access to ...
Thai : Travel Trends Survey Report34% Use Public TransportBus, Train Or Taxi etcDo you own a vehicle? PercentageNo 34%Car ...
Thai : Travel Trends Survey ReportTravel PrioritiesEmails 30%Daily Planner 26%News 24%Public Transport Schedules 6%Social ...
Thai : Travel Trends Survey ReportWhile commute what people do…42%Music & Videos22%Games11%Tweet, Status UpdateI drive, I ...
1. Increasing trend in female surfers -Thailand : Summary & Opportunitieson mobile internet2. Smartphone users increasing;...
BuzzCity Mobile Ad Network Features :Offering Brands and Marketers access to a global mobile internetadvertising platform ...
The Key Message“There is a very large opportunity here forcompanies to develop apps and mobisites thatare relevant to cons...
Thank YouManish Mishra - manish@buzzcity.com
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Thailand Mobile Internet Advertising Opportunities by Manish Mishra (BuzzCity)

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Thailand Mobile Internet Advertising Opportunities by Manish Mishra (BuzzCity)

  1. 1. ThailandMobile Internet Advertising OpportunitiesMobile Monday Bangkok27th May 2013
  2. 2. Agenda• The Media & its Consumers• Who are They – demographics• What they do ..Thai Travel Survey Report• Opportunities for brands / marketers
  3. 3. The Media & its Consumers20% annual growth1 Billion impressions in ThailandQuarter 1st, 2013251 Million ~ Monthly advertising impressions
  4. 4. The Consumers: Demographics46% Young Adults20 – 34 Age Group Age Percentage< 20 years old 30%20 – 24 19%25 – 29 9%30 - 34 18%35 - 44 14%45 - 50 7%>50 3%The BuzzCity Survey - Q1 2013 : Travel Trends
  5. 5. 47% WomenUsersThe Consumers: DemographicsGender PercentageFemale 47%Male 53%YoY average 5% Growthrecorded in women mobile internet usersExcellent Opportunityfor women centric content
  6. 6. Growing Matured Audiences45 Years + , stands to 10%The interesting growing trendsOver 36% Users have rare or no access to PCwhen it comes to internet usageThe Consumers: Demographics60% audiences have Smartphonesto access the internet
  7. 7. Thai : Travel Trends Survey Report34% Use Public TransportBus, Train Or Taxi etcDo you own a vehicle? PercentageNo 34%Car / MPV 22%Motorbike / Scooter 34%Bicycle 11%22%Own Car34%Own 2 WheelerVehicle Ownership
  8. 8. Thai : Travel Trends Survey ReportTravel PrioritiesEmails 30%Daily Planner 26%News 24%Public Transport Schedules 6%Social Media 15%Weather News 18%Traffic News 9%Cosmetics 10%Food 5%Keys 23%Laptop 2%Mobile Phone 57%Money 56%Tablet 5%Before commuting, which are you mostlikely to check via your mobile?What is your highest priority itemto take as you leave the house?
  9. 9. Thai : Travel Trends Survey ReportWhile commute what people do…42%Music & Videos22%Games11%Tweet, Status UpdateI drive, I don’t get to do much else 10%I prefer to do nothing 13%I sometimes call ahead to my destination 20%I read E-books 4%Online Catalogues 6%Shop 6%Work 7%http://www.buzzcity.com/l/Global%20Travel%20Trends%202013.pdf
  10. 10. 1. Increasing trend in female surfers -Thailand : Summary & Opportunitieson mobile internet2. Smartphone users increasing; Mobile is key personal entertainment device-3. Social media on mobile is “preferred habit” during commute -4. Browsing online catalog & pre-shopping research on Mobile is a habit–5. Leisure Travel planning while on commute via mobile internet–
  11. 11. BuzzCity Mobile Ad Network Features :Offering Brands and Marketers access to a global mobile internetadvertising platform with wide range targeting featuresAdvertisers have total controlover how their budget isspent, from daily budget cappedto sustain campaigns overextended periods.Pay only for the clicks reported.MEDIA BUY:Pay for PerformanceAd CampaignsTargeting:CountryChannelsTime / Day /NightCarriers / OperatorsHandsets MakersOperating PlatformsDaily BudgetSTANDARD TargetingCustom TargetingSites TargetingIP TargetingPublishers Filtering3rd Party IntegrationEasily Integrated with 3rdParty Analytics PlatformsReal-TimeReporting &AnalyticsCampaigns are trackedwith online real-timereportingdashboard, offering fulltime access to optimizethe campaigns round theclock
  12. 12. The Key Message“There is a very large opportunity here forcompanies to develop apps and mobisites thatare relevant to consumers. The best content willbe local, customisable and personalised”
  13. 13. Thank YouManish Mishra - manish@buzzcity.com

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