mobile app ecosystemDoesn’t only mean smartphonesJirapat JanjerdsakNokia (Thailand)© Nokia 2011 / Secret                  ...
mobile application ecosystem?                                    Brand/                                  Advertiser       ...
From web to mobileAppcelerator-IDC-Q4-2011-Mobile-Developer-Report                                               Nokia Int...
monetisation?                                                             % Revenue from premium games100%                ...
All consumers have aspirations –applications increasingly attractive to                  all    “90% of feature phone owne...
There are millions of subscribers not usingmobile Internet yet…             Actively using                                ...
Nokia Browser                   Fast and Cheap Internet as Enabler!Consumer benefits:                                     ...
So if you’re interested?                 • Tools for your target    Design &       users    Develop      • Training, consu...
We make sure your apps are seen9                 Nokia Internal Use Only
10                                                                            200922                                      ...
Thank you!       Nokia Internal Use Only
Upcoming SlideShare
Loading in …5
×

Nokia - Mobile app ecosystems

1,595 views

Published on

Presentation For Mobile Monday in Bangkok by Jirapat Janjerdsak, Head of EDX at Nokia (thailand) Ltd.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,595
On SlideShare
0
From Embeds
0
Number of Embeds
145
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Nokia - Mobile app ecosystems

  1. 1. mobile app ecosystemDoesn’t only mean smartphonesJirapat JanjerdsakNokia (Thailand)© Nokia 2011 / Secret Nokia Internal Use Only
  2. 2. mobile application ecosystem? Brand/ Advertiser Locally Relevant Consumer Developer Publisher Mobile Global Reach Operating System Mobile Mobile Operator Manufacturer Nokia Internal Use Only
  3. 3. From web to mobileAppcelerator-IDC-Q4-2011-Mobile-Developer-Report Nokia Internal Use Only
  4. 4. monetisation? % Revenue from premium games100% % Revenue from freemium games 90% 35% 80% 61% 70% 60% 50% 40% 65% 30% 39% 20% 10% 0%Source: flurry.com Jan. 2011 Jun. 2011 Nokia Internal Use Only
  5. 5. All consumers have aspirations –applications increasingly attractive to all “90% of feature phone owners are interested in installing apps.” –Strategy Analytics Nokia Internal Use Only
  6. 6. There are millions of subscribers not usingmobile Internet yet… Actively using Mainly mobile Internet Smartphones Has mobile Mix of Both Internet but not actively using it Mainly Feature phones No mobile internet No Mobile Phone  High aspiration but massive World’s population :7 billion. constraints Graphic considers complete universe of Smart, feature and basic phones6 MP data plan selling tool box Nokia Internal Use Only © Nokia 2011 / Secret
  7. 7. Nokia Browser Fast and Cheap Internet as Enabler!Consumer benefits: Time Page MB• Faster and nicer page viewing period Views used 1 month 180 9• Save money/time • 80% faster in 2G • 40% faster in 3GOperator benefits• No network overload • 90% compression rate Less than• No licensing or hosting fee 10 MB a• Customizable home page month needed7 No video considered MP data plan selling tool box Nokia Internal Use Only © Nokia 2011 / Secret
  8. 8. So if you’re interested? • Tools for your target Design & users Develop • Training, consulting • Nokia Store Distribute • Merchandising & Promote • Monetisation (IAA, IAP)8 Nokia Internal Use Only
  9. 9. We make sure your apps are seen9 Nokia Internal Use Only
  10. 10. 10 200922 200925 200928 200931 200934 200937 200940 200943MP data plan selling tool box 200946 200949 200952 201002 201005 201008 201011 201014 201017 201020 S40 S60 201023 201026 201029 201032 201035 201038 201041 201044 201047Nokia Internal Use Only 201050 201101 201104 201107 1.5M week in 201110 Thailand 201113 downloads/ 201116 201119 201122 201125 201128 Downloads from Nokia Store 201131 201134 201137 201140 201143 201146 © Nokia 2011 / Secret Bangladesh, Nepal, Sri Lanka and Thailand
  11. 11. Thank you! Nokia Internal Use Only

×