设计驱动移动应用创新

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设计驱动移动应用创新

  1. 1. PRESENTATION CAFADesign Driven Innovationin Mobile Application CAFA Media LAB
  2. 2. Prof. Fei Jun |Artist Interactive Installation, Video Art, Digital Print etc. |Designer Interaction Design, Graphic Design |Educator Evangelist of New Media Art and DesignPRESENTATION CAFA CAFA Media LAB
  3. 3. PRESENTATION CAFA CAFA Media LAB
  4. 4. CAFA Media LAB
  5. 5. Design Driven Innovation Technology Driven Innovation VSPRESENTATION CAFA CAFA Media LAB
  6. 6. DESIGNER’S PHILOSOPHY IN INNOVATION
  7. 7. Design for People Design for Change Design for ExperiencePRESENTATION CAFA CAFA Media LAB
  8. 8. Environmental Protection Education Culture Reservation Designer Social Equity Sustainability Aging Population Sustainability Domestic Violence Disease Social CarePRESENTATION CAFA CAFA Media LAB
  9. 9. “ We organize our understanding of the history of technology in terms of how big a stone, how cleverly shaped and formed they were. Whereas no stone was all that useful unless you had the capacity to join things together... From that we were able to make cloth, textiles, from that we were able to make nets, from that we were able to make baskets. And the fundamental characteristic of such technologies is that enables you to move, it enables you to feed yourself, enables you to trap small birds. And the whole history of the origins of technology now needs to be rewritten in the light of what you might call “softtechnology” as opposed to what we’re stuck with at the moment which is basically “hard technology” ... ” David Turnbull (author of ‘Masons, Tricksters and Cartographers among others’)PRESENTATION CAFA CAFA Media LAB
  10. 10. PRESENTATION CAFA CAFA Media LAB
  11. 11. Designer What should be the role of a designer in the age of mobile media?PRESENTATION CAFA CAFA Media LAB
  12. 12. Designer 1 2 3PRESENTATION CAFA CAFA Media LAB
  13. 13. Evolution of the software development process| Programmers➀ / | Ship Build/TestPRESENTATION CAFA CAFA Media LAB
  14. 14. Evolution of the software development process| Programmers➀ / | Ship Build/Test Managers Programmers➁ | Initiate / | Ship Build/TestPRESENTATION CAFA CAFA Media LAB
  15. 15. Evolution of the software development process| Programmers➀ / | Ship Build/Test Managers Programmers➁ | Initiate / | Ship Build/Test➂ Managers Programmers QA Designers | Initiate | Build | Test | Look | Ship mandate specs code product➃ Managers Designers Programmers QA feasibility bug input feedback report | Initiate | Design | Build | Test | Ship Users UsersPRESENTATION CAFA CAFA Media LAB
  16. 16. DESIGNER’S PROCESS IN INNOVATION
  17. 17. R&D PROCEDURE Prototype Realize and User Research Conceptualize Feature list Visual Design and Test FinalizePRESENTATION CAFA
  18. 18. R&D PROCEDURE User Research Conceptualize Feature list Prototype Visual Design Realize and and Test FinalizePRESENTATION CAFA
  19. 19. PRESENTATION CAFA
  20. 20. PRESENTATION CAFA
  21. 21. 2 It is rush hour, on the road, he chose the Fastest Route Mode of GPS, to avoid the 1 most congested sections. A raining day, Mr. Chen (AUDI user) has several plans to do for the day. The first thing is to take his kid to the kindergarden. Before he left, he firstly open AUDI App in iphone, checked Meanwhile, the Rain Navigation vehicle condition, Mode enabled him to receive gasoline level etc., then precautions and instructions on he remotely started AC to how to make turn on watered dehumidify air in the car. road via voice guide.PRESENTATION CAFA
  22. 22. PRESENTATION CAFA
  23. 23. PRESENTATION CAFA
  24. 24. PRESENTATION CAFA
  25. 25. SHOW CASE
  26. 26. PUBLIC ART /
  27. 27. Interactive Installation All in the Village... < > 2009 All about the “Village” game series attempted to establish a regional social media for people to speak, connect, perform and share in public space via an entertaining, casual and humorous approach, the form of the media helped the user release the fear of public speak and stimulate wise and indirect expression of social or political concern.
  28. 28. Interactive Installation All in the Village... < > 2009 Instruction and character PanelPRESENTATION CAFA CAFA Media LAB
  29. 29. CULTUREHERITAGE /
  30. 30. LBS Mobile App | Beijing Wall | < > 2011PRESENTATION CAFA CAFA Media LAB
  31. 31. LOWCARBONLIFESTYLE /
  32. 32. LBS Mobile App | rideShare | < > 2011PRESENTATION CAFA CAFA Media LAB
  33. 33. LBS &SIGHTSEEING/ LBS Mobile Application / Hi, 798 <hi, 798> 2011
  34. 34. LBS Mobile App | Hi, 798 | < Hi, 798 > 2011PRESENTATION CAFA
  35. 35. FOOD &RESTAURANT/
  36. 36. iPad Application - Timeout Beijing |iPad <Timeout > 2010PRESENTATION CAFA CAFA Media LAB
  37. 37. DIGITALMAGAZING/
  38. 38. / Interactive Digital Magazine - COSMO, FHM, BAZAAR |2011 FHM COSMO BAZAARPRESENTATION CAFA CAFA Media LAB
  39. 39. DIGITALBOOK/
  40. 40. / Interactive E-Book Design & Development - [ Shan Hai Jing] | 2011PRESENTATION CAFA CAFA Media LAB
  41. 41. MUSICVIDEO/
  42. 42. AR Music Video / Quan MO/ < MO> 2011PRESENTATION CAFA CAFA Media LAB
  43. 43. CASUALGAME/
  44. 44. [Ooooze/ ] iphone OooozePRESENTATION CAFA CAFA Media LAB
  45. 45. [Pin&Bal/ l]iphone game design|iphone Pin & BallPRESENTATION CAFA CAFA Media LAB
  46. 46. [DirtyHand/ ] iphone DirtyHandPRESENTATION CAFA CAFA Media LAB
  47. 47. THANKS www.feijun.net feijunmail@gmail.comPRESENTATION CAFA CAFA Media LAB

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