Charlie liu -impression for online sharing


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Charlie liu -impression for online sharing

  1. 1. MWC 2011 Impression Charlie Liu CTO, Sony Ericsson (China) Mobile Monday, March, 2011Rev PA1 1
  2. 2. Android! … Owning Barcelona 2011!• Almost all Smartphones & Tablets announced at MWC run Android!• Dual core, Dual screen, Dual SIM, 3D display, 3D rec., 2G devices all available on Android!• Android devices come in a wide range: – processors from 400MHz up to Dual 1GHz processors – RAM memory from 256MB up to 1GB – Expanding the Smartphone playfield from 3G to 2G reaching new lowest price points and full access to market place. the user experience is very fragmented!• Google announced: – 150K apps available, 350K activations/day, 170 handsets available from 27 vendors in 69 countries at 169 carriers With the wealth of all new devices announced being Android and some inspired “ Google Marketing “ it could be argued that MWC 2011 nearly became the first Android Phone show.
  3. 3. Rev PA1 3
  4. 4. The smartphone market is growing… Billion Euro +35-50% 67 growth 90-100 45 30-40 2008 2009 2010 2011 2012 2013 Smartphones Feature and basic phonesSource : MDA / SEMC internal estimateSmartphone: running Open OS=OS with open APIs permitting the user to install and run native applications Rev PA1 4
  5. 5. Technology Race Competition in HW and SWProcessor 600MHz 1GHz Dual 1GHz Dual 1.2+GHz Gingerbread Ice Cream 1.5 1.6 2.0 2.1 2.2 Honeycomb J-xxxAndroid 2009 2010 2011 Rev PA1 5
  6. 6. Technology• Speed & Processing power the key words for 2011 – Dual-core is becoming a qualifier for “super-phones” and tablets • Samsung Galaxy S II, LG Optimus 3D, Motrola Atrix, plus the Honeycomb tablets – Higher density of RAM memory • Samsung Galaxy S II, Motorola Atrix plus the Honeycomb Tablets use 1GB RAM • HTC updating the Desire S to 768MB RAM• Connectivity – Focus on HSPA+ over LTE compared to CES • HSPA+ 21Mbps, HSPA+ 14.4Mbps – NFC – WiFi on 5GHz band in phones appear. WiFi-Direct• Imaging – 3D recording, dual 5MP. 3D playback in 720p (on phone or on 3D TV via HDMI) – 1080p recording and playback – “Megapixel race” not relevant any more. 8MP highest resolution in announced new devices• Display also a major factor to compete with (on par with processor speed) – The fight is in color depth, brightness, resolution. All vendors have unique names e.g. Nova(LG), Retina (Apple), Bravia Engine (SEMC)• Improved battery capacity – Moving beyond 1500mAh: Galaxy S II 1650mAh, Motorola Atrix 1930mAh
  7. 7. Mobile ProductsRev PA1 7
  8. 8. -- 2010 Best Android phone for media and photography: Sony Ericsson Xperia™ X10 Xperia™ X10 mini & X10 mini proXperia™ X8 Best Android phone for portability Rev PA1 8
  9. 9. Xperia™ Play Impressive performance at the show with great media attention and no similar offer from competition in sight!Creative 9
  10. 10. Xperia™ Play Beautiful design Multi-touch 4 inch display 5MP AF camera and VGA front camera Multimedia Dock DK300 PlayStation Certified console experience PlayStation titles Dashboard Latest Android Platform Android game developers All smartphone fundamentalsCreative 10
  11. 11. Xperia™ arc The ultimate multimedia smartphone, with a super-slim design and state-of-the-art Sony screen technologyXperia™ Premium | Xperia™ arc 11
  12. 12. Xperia™ arc Breathtaking design Amazingly slim Visual brilliance 8 MP video recording Clear Reality Display with black front Latest Android Platform All smartphone fundamentalsXperia™ Premium | Xperia™ arc 12
  13. 13. Others …• LG: 3D display and 3D video recording – LG Optimus 3D featuring 4.3” WVGA stereoscopic 3D display (no glasses needed) and dual 5MP cameras for 720p 3D / 1080p 2D recording – Optimus Pad featuring 3D recording with viewing through HDMI on a 3D TV• Samsung: next generation Galaxy S & Galaxy Tab – Galaxy S II features Samsungs first dual core processor, Super AMOLED plus LCD, 1GB RAM, HSPA+ (21Mbps), 802.11a 5GHz, and dedicated enterprise functionality – Upgrading the Galaxy Tab from 7” to 10.1” now running dual core processor• Deeper Facebook integration from HTC – Salsa and Cha Cha, the “Facebook” phones, with dedicated hardware Facebook button - lights up when the user’s activity on the phone offers a chance to share content on FB. One press of the button to: check in to a location, update status, upload a photo, share a website, post song currently playing on the phone…• Nokia is very quite …
  14. 14. Global TD-LTE Initiative (GTI) In 2011 MWC, Global TD-LTE Initiative (GTI) was announced by CMCC together with 9 other global operators to promote development of TD-LTE worldwide. Rev PA1 14
  15. 15. Global LTE Interest:180 Operators • DoCoMo (Band 1,21) • KDDI (11,12) • TeliaSonera(Band3,7,20) • etc. • Vodafone (3,7,20) FDD •Verizon (band 13,17) • Verizon (Band 13) • T-Mobile (3,7,20) •AT&T (4) • AT&T (4,17) • Hutch (7) •T-Mobile • Clearwire • Orange (3,7,8,20) • CMCC (Band 38,40) •Etc. • etc. FDD • Telefonica (1,3,7,20) • Reliance (40) • etc. • Qualcomm (40) FDD • Softbank (38+) • Clearwire • FarEasttone (40) • etc. TDD •Aero2, E-Plus • Asiaspace , Airtel •Etc. , E- Plus TDD • Rostelecom • etc. TDD LTE TDD for Unpaired spectrum, LTE FDD for Paired spectrumCONFIDENTIAL 15
  16. 16. Ericsson family shown off TD-LTE end-to-end solution! “… in Barcelona, Ericsson, Sony Ericsson and ST- Ericsson unite to spearhead a complete TD-LTE solution, showcasing voice services for the first time ” TD-