October  2009 EventAdobe Flash on Mobile & Devices<br />Debashish Paul<br />Adobe Systems, Bangalore<br />10th October, 20...
Agenda<br />Introduction<br />Adobe Flash Platform for Mobiles & Devices<br />Flashlite Design & Development – Things to k...
How many people…<br />Have an iPhone?/Nokia?/Android device or Blackberry?<br />Have other portable or mobile device?<br /...
Flash is Pervasive<br />98% of internet-enabled PCs in the world run Flash<br />85% of the Alexa top 100 websites are usin...
Flash on Devices – Types of devices<br />Set-top boxes<br />Mobile Phones<br />Personalized <br />Devices<br />Embedded De...
Flash on Devices – Mobile Phones<br />
Flash on Devices – A Billion Devices<br />One Billion Flash Enabled Devices <br />by 2009<br />
Flash on Devices – Smartphones with Flash<br />HTC Hero (Android)<br />Sony Ericsson Idou<br />Palm Pre (WebOS)*<br />Noki...
Flash on Devices – Big Daddy ?<br />?<br />Adobe Flash Professional CS5 <br />will have a new compiler to help<br />packag...
Flash Mobile Evolution<br />2009 – 201x… “Flash 10.1”<br />2008 – 201x… Flash Lite 3.x<br />2006 – 2007… Flash Lite 2.x<br...
Flash Mobile Content Verticals<br />UI/Personalization<br />Web-Browsing<br />Applications<br />Data Services<br />
Authoring<br />Testing<br />Packaging<br />Deployment<br />Adobe Mobile Products & Tools<br />Adobe CS4<br />(or other IDE...
Adobe Flash CS4 IDE<br />
Adobe Device Central CS4<br />
Adobe Mobile Packaging<br />
Flashlite 3.1 Runtime<br />Essentially working with “Flash 8”<br />Development is done in Actionscript 2.0<br />Features o...
What can you do with Flashlite?<br />
Things to know for <br />Flashlite Design & Development<br />
Flash Mobile & Devices – Basic Things<br />.SWF = Flash Content<br />.FLV = Flash Video<br />Flash 1.x/2.x/3.x … and soon ...
Why Use Flashlite?<br />Rapid Development Cycle<br />Apply Your Flash Web Experience<br />Consistent Runtime Environment B...
Design Basics<br />CreationTools<br />
Design Basics<br />Wireframing<br />* Mobile Device Wireframe made by BitTube is a nice Omnigraffle stencil<br />
Design Basics<br />Prototyping<br />Not everything has to work, but a proof of concept is a nice thing to have<br />
Design Basics<br />UI Components<br />1st Party: <br />Nokia Flashlite, Sony Ericsson<br />3rd Party: <br />Feather Framew...
Design: Best Practices<br />Wireframe and/or paper prototype<br />Design lots of prototypes (pieces of apps)<br />Use Adob...
Development Basics<br />The Flash Platform<br />There are lots of great software to use<br />
Development Basics<br />IDE : Flash Professional CS4<br />Eclipse or other open source IDEs<br />Which Actionscript versio...
Development Basics – Flashlite APIs<br />Native: <br />fscommand2()<br />1st Party: <br />Nokia Series 60 Platform Service...
Development Basics – fscommand2()<br />Network<br />GetMaxSignalLevel  - Maximum network signal level <br />GetSignalLevel...
Development Basics – fscommand2()<br />Platform & Device id<br />GetPlatform- series 40, s60, etc. <br />GetDevice - Retur...
Development Basics – fscommand2()<br />Using Device Capabilities<br />ExtendBacklightDuration - Extends the on time of the...
Development: Best Practices<br />First prototype pieces of app and then version 1.0<br />Use AS2.0 frameworks for larger p...
Break time !!<br />
Hands On – I: Bouncing Ball<br />Setting up the Flash CS4 IDE for mobile development<br />Create an actionscripted bouncin...
Tips & Tricks !<br />
 Trick-1: Using Templates<br />Flash CS3 comes with a number of starter templates<br />BREW handsets<br />Consumer devices...
 Trick-2: Optimizing Animation<br />Create efficient animation to optimize performance<br />Remove unnecessary points from...
 Trick-3: Flagging Device Capabilities<br />Create efficient code by accessing only the features of the device that are av...
 Trick-4: Porting Content for Multiple Devices<br />Set stage size for the average screen size<br />Allow the content to b...
 Trick-5: Frameworks for Key catching<br />Flash Lite 1.1<br />You can use one button that “listen” for<br />events:<br />...
 Trick-6: Good UI Design<br />Try and follow the UI conventions of the handset your content is running on –don’t reinvent ...
 Trick-7: Testing using Nokia Remote Device Access<br />Free service offered by Forum Nokia<br />Allows you to test your c...
 Trick-8: Multiple SWF architecture<br />Designing content using multiple SWF<br />Allows you to extend your content capab...
Lunch Time !<br />
Hands On – II: FlickrLite<br />Data/Image Loading<br />XML Parsing<br />Key Navigation<br />Pre-Loader<br />Layout<br />
Designing Engaging Mobile Experiences<br />
 The Mobile Context is Relevant<br />Recognize the context and manner of mobile interactions and offer experiences that ar...
 The Mobile Context is Relevant<br />User-Centric<br />It should be dependable<br />consistently solve user’s problems, an...
 The Mobile Context is Relevant<br />Fitting<br />Space is extremely precious on devices<br />If onscreen affordance doesn...
 Capture and Guide Users<br />Mobile users are subject to countless distractions and disadvantages. Screens are small, env...
 Capture and Guide Users<br />Establish clear focus, direction and emphasis <br />Mobile experiences depend on the success...
  Capture and Guide Users<br />Maintain Context<br />It is critical for the user to recognize where they are and what they...
 Capture and Guide Users<br />Preview and deliver<br />Ideally, users should have a sense of what result of an action will...
Differentiation is a Feature<br />Engaging mobile experiences are ones that stand out from the crowd; they should make us ...
 Differentiation is a Feature<br />Stylize<br />The idea of engaging mobile experiences challenges the notion that mobiles...
 Differentiation is a Feature<br />Demonstrate Brand<br />Mobile users are ready and willing to engage with their favorite...
 Differentiation is a Feature<br />Deep customization<br />One size of mobile experience does not fit all<br />Personaliza...
 Differentiation is a Feature<br />Fresh & Dynamic<br />The mobile user&apos;s attention span is a fragile commodity, easi...
Demo time !<br />
Resources !<br />
Resources<br />Books<br />Foundation Flash for Mobile Devices<br />2006, Friends of ED<br />AdvancED Flash on Devices: Mob...
questions ?<br />
Thank you !<br />
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MoMo Oct Event

  1. 1. October 2009 EventAdobe Flash on Mobile & Devices<br />Debashish Paul<br />Adobe Systems, Bangalore<br />10th October, 2009<br />
  2. 2. Agenda<br />Introduction<br />Adobe Flash Platform for Mobiles & Devices<br />Flashlite Design & Development – Things to know<br />Hands On<br />Create, Test & Deploy your first Flashlite application<br />Tips & Tricks for Flashlite development<br />Extending the context<br />Create the first Flashlite mash up application<br />General mobile design guidelines<br />Demos<br />Compelling & Engaging Content<br />Application Idea<br />Resources & Questions<br />
  3. 3. How many people…<br />Have an iPhone?/Nokia?/Android device or Blackberry?<br />Have other portable or mobile device?<br />Have more than one mobile device?<br />Have downloaded & installed a mobile application?<br />Are new to mobile development? / Have created a mobile application?<br />iPhone developers? Android? Adobe Flash Mobile developers?<br />
  4. 4. Flash is Pervasive<br />98% of internet-enabled PCs in the world run Flash<br />85% of the Alexa top 100 websites are using Flash<br />80% of all video on the web is Flash<br />More Recently…<br />94% of the internet connected PCs worldwide have installed Flash Player 10<br />200million AIR installs and growing…<br />
  5. 5. Flash on Devices – Types of devices<br />Set-top boxes<br />Mobile Phones<br />Personalized <br />Devices<br />Embedded Devices<br />
  6. 6. Flash on Devices – Mobile Phones<br />
  7. 7. Flash on Devices – A Billion Devices<br />One Billion Flash Enabled Devices <br />by 2009<br />
  8. 8. Flash on Devices – Smartphones with Flash<br />HTC Hero (Android)<br />Sony Ericsson Idou<br />Palm Pre (WebOS)*<br />Nokia N97 (Symbian s60)<br />
  9. 9. Flash on Devices – Big Daddy ?<br />?<br />Adobe Flash Professional CS5 <br />will have a new compiler to help<br />package SWF content <br />into a native iPhone application<br />RIM (Research In Motion) has partnered with Adobe<br />for the Open Screen Project<br />
  10. 10. Flash Mobile Evolution<br />2009 – 201x… “Flash 10.1”<br />2008 – 201x… Flash Lite 3.x<br />2006 – 2007… Flash Lite 2.x<br />2004 – 2005… Flash Lite 1.x<br />Before 2004… Pocket PC Flash Era<br />
  11. 11. Flash Mobile Content Verticals<br />UI/Personalization<br />Web-Browsing<br />Applications<br />Data Services<br />
  12. 12. Authoring<br />Testing<br />Packaging<br />Deployment<br />Adobe Mobile Products & Tools<br />Adobe CS4<br />(or other IDEs)<br />Device Central<br />Adobe Mobile Packager<br />Flashlite Players<br />
  13. 13. Adobe Flash CS4 IDE<br />
  14. 14. Adobe Device Central CS4<br />
  15. 15. Adobe Mobile Packaging<br />
  16. 16. Flashlite 3.1 Runtime<br />Essentially working with “Flash 8”<br />Development is done in Actionscript 2.0<br />Features over Flashlite 3.0:<br />Improved web-browsing, 91% of top 500 sites<br />Flash 9 (AS2 only) support<br />Local Connection / HTML text / getURL _target / CSS Support / Wmode<br />H.264 support* / Improved video support (smoothing, seek)<br />Improved memory handling for images<br />MP3 Streaming support**<br />* Requires OEM porting to chipset<br />** Requires licensing from MPEG<br />
  17. 17. What can you do with Flashlite?<br />
  18. 18. Things to know for <br />Flashlite Design & Development<br />
  19. 19. Flash Mobile & Devices – Basic Things<br />.SWF = Flash Content<br />.FLV = Flash Video<br />Flash 1.x/2.x/3.x … and soon Flash 10<br />Supported Device Platforms = Dozens of OEMs<br />Lots going on in the “Flash World”<br />
  20. 20. Why Use Flashlite?<br />Rapid Development Cycle<br />Apply Your Flash Web Experience<br />Consistent Runtime Environment Between Handsets<br />ActionScript 2.0 based on ECMAScript (JavaScript)<br />Rich Media<br />You Control User Interface / Application Experience<br />Huge Development Community<br />
  21. 21. Design Basics<br />CreationTools<br />
  22. 22. Design Basics<br />Wireframing<br />* Mobile Device Wireframe made by BitTube is a nice Omnigraffle stencil<br />
  23. 23. Design Basics<br />Prototyping<br />Not everything has to work, but a proof of concept is a nice thing to have<br />
  24. 24. Design Basics<br />UI Components<br />1st Party: <br />Nokia Flashlite, Sony Ericsson<br />3rd Party: <br />Feather Framework (FL 2.x), Adobe XD UI Components (FL 1.1/FL2.x)<br />Why to reinvent the wheel over and over again?<br />
  25. 25. Design: Best Practices<br />Wireframe and/or paper prototype<br />Design lots of prototypes (pieces of apps)<br />Use Adobe Fireworks for compositions<br />Learn the design consideration for your target<br />Reuse UI components when possible<br />
  26. 26. Development Basics<br />The Flash Platform<br />There are lots of great software to use<br />
  27. 27. Development Basics<br />IDE : Flash Professional CS4<br />Eclipse or other open source IDEs<br />Which Actionscript version?<br />AS 1.0 : Simple Games, Screensavers + Wallpapers, Custom User Interfaces<br />AS 2.0: Complex Apps, Web Service Integration, Data, APIs<br />Flashlite community frameworks:<br />Feather Framework, Shuriken<br />
  28. 28. Development Basics – Flashlite APIs<br />Native: <br />fscommand2()<br />1st Party: <br />Nokia Series 60 Platform Services<br />Sony Ericsson Project Capuchin<br />Qualcomm BREW Mobile Platform<br />3rd Party<br />Kunerilite<br />SWFPack<br />Janus<br />Flyer<br />If you want to tap into GPS, Accelerometer, bluetooth, camera, etc you must extend Flash Lite<br />
  29. 29. Development Basics – fscommand2()<br />Network<br />GetMaxSignalLevel - Maximum network signal level <br />GetSignalLevel - Current signal level <br />GetNetworkConnectionName - The name of the active network <br />GetNetworkConnectStatus - Connection status <br />GetNetworkGeneration - 2g 3g etc. <br />GetNetworkName - Name of the current network <br />GetNetworkRequestStatus – Status of the most recent HTTP request <br />GetNetworkStatus - Home network or roaming <br />BatteryStatus<br />GetBatteryLevel - Returns the device&apos;s battery level <br />GetMaxBatteryLevel - Returns the device&apos;s maximum battery level <br />GetPowerSource - Charging or on battery <br />
  30. 30. Development Basics – fscommand2()<br />Platform & Device id<br />GetPlatform- series 40, s60, etc. <br />GetDevice - Returns a device identifier <br />GetDeviceID - IMEI code <br />Memory & Volume<br />GetTotalPlayerMemory - Maximum heap memory size <br />GetFreePlayerMemory - Heap memory size available <br />GetMaxVolumeLevel - The device&apos;s maximum volume level <br />GetVolumeLevel - Current volume level <br />Locale, Date & Time<br />GetLanguage - The locale ID <br />GetLocaleLongDate - Long date format of current locale <br />GetDateWeekday - Current weekday <br />GetLocaleTime - Current time <br />
  31. 31. Development Basics – fscommand2()<br />Using Device Capabilities<br />ExtendBacklightDuration - Extends the on time of the backlight <br />FullScreen - Forces the application to fullscreen mode <br />StartVibrate - Starts vibration <br />StopVibrate - Stops vibration <br />User Interaction<br />SetFocusRectColor - Color of the focus rectangle <br />SetInputTextType - Alpha, numeric, etc. <br />SetSoftKeys - Remaps device&apos;s softkeys<br />ResetSoftKeys - Resets softkeys to default <br />Quit- Causes the Flash Lite Player to stop playback and exit <br />
  32. 32. Development: Best Practices<br />First prototype pieces of app and then version 1.0<br />Use AS2.0 frameworks for larger projects<br />1st and 3rd party UI components for reuse<br />Use Flashlite “Extenders” to tap APIs (GPS, etc) (Accelerometer Demo)<br />Use Flash Professional CS4 for highly visual apps<br />
  33. 33. Break time !!<br />
  34. 34. Hands On – I: Bouncing Ball<br />Setting up the Flash CS4 IDE for mobile development<br />Create an actionscripted bouncing ball animation<br />Add Interactive Sound<br />Publish and test the content<br />
  35. 35. Tips & Tricks !<br />
  36. 36. Trick-1: Using Templates<br />Flash CS3 comes with a number of starter templates<br />BREW handsets<br />Consumer devices (iRiver, Chumby)<br />Global handsets (Nokia, Windows Mobile)<br />Japanese handsets (KDDI, NTT DoCoMo, Softbank)<br />Sets up stage, player version and frame rate<br />Can also start from within Device Central to get a similar result<br />Set up your own base FLA file and save as a template<br />
  37. 37. Trick-2: Optimizing Animation<br />Create efficient animation to optimize performance<br />Remove unnecessary points from vectors<br />Use fills instead of strokes (convert lines to fills)<br />Try to animate using ActionScript if possible instead of tweening<br />Try to avoid heavy use of alphas, even in static backgrounds<br />Test on real handsets, or at the very least simulate performance in Device Central<br />
  38. 38. Trick-3: Flagging Device Capabilities<br />Create efficient code by accessing only the features of the device that are available<br />Check for system capabilities for features such as<br />Sound support and the different supported sound formats<br />Video support and file formats<br />Vibration<br />Enhances your SWF file’s portability across multiple handsets<br />if (System.capabilities.hasMP3){<br />//create sound object and attach MP3 sound from library<br />} else {<br />//do something else for sound<br />}<br />
  39. 39. Trick-4: Porting Content for Multiple Devices<br />Set stage size for the average screen size<br />Allow the content to bleed off the stage to the size of the largest screen, or at least the size that will resize to cover the largest screen<br />Some devices will scale differently –so test!<br />
  40. 40. Trick-5: Frameworks for Key catching<br />Flash Lite 1.1<br />You can use one button that “listen” for<br />events:<br />on (keyPress &quot;&lt;PageDown&gt;&quot;) { }<br />on (keyPress &quot;&lt;PageUp&gt;&quot;) { }<br />on (keyPress &quot;&lt; Down &gt;&quot;) { }<br />on (keyPress &quot;&lt;Up&gt;&quot;) { }<br />on (keyPress &quot;&lt;Right&gt;&quot;) { }<br />on (keyPress &quot;&lt;Left&gt;&quot;) { }<br />on (press) { }<br />Flash Lite 2.x<br />varSoftKeys:Object = new Object();<br />SoftKeys.onKeyDown = function() {<br />trace(Key.getCode());<br />switch (Key.getCode()) {<br />case ExtendedKey.SOFT1 :<br />break;<br />case ExtendedKey.SOFT2 :<br />break;<br />case Key.LEFT :<br />break;<br />case Key.RIGHT :<br />break;<br />case Key.UP :<br />break;<br />case Key.DOWN :<br />break;<br />}<br />};<br />Key.addListener(SoftKeys);<br />
  41. 41. Trick-6: Good UI Design<br />Try and follow the UI conventions of the handset your content is running on –don’t reinvent the wheel!<br />Mimic the Soft Key positions/labels and functionality<br />Use graphical devices such as “arrow heads” to show when, and in which direction, the user should scroll through content or screens<br />Make text clear and easy to read (pixel fonts may NOT be the answer if your content is going to scale across devices)<br />“Are you sure you want to exit?”<br />
  42. 42. Trick-7: Testing using Nokia Remote Device Access<br />Free service offered by Forum Nokia<br />Allows you to test your content on real devices remotely<br />Ability to test of different Nokia S60 devices with different Flash Lite player versions<br />Great to test memory issues on real device<br />Great to test fscommand2<br />Number of device is limited<br />http://forum.nokia.com/main/technical_services/testing/rda_introduction.html<br />
  43. 43. Trick-8: Multiple SWF architecture<br />Designing content using multiple SWF<br />Allows you to extend your content capabilities, i.e. multiple levels game<br />Allows you to add media such as images/sound/video<br />
  44. 44. Lunch Time !<br />
  45. 45. Hands On – II: FlickrLite<br />Data/Image Loading<br />XML Parsing<br />Key Navigation<br />Pre-Loader<br />Layout<br />
  46. 46. Designing Engaging Mobile Experiences<br />
  47. 47. The Mobile Context is Relevant<br />Recognize the context and manner of mobile interactions and offer experiences that are appropriate for mobile<br />Mobile experiences are all about being a mobile user. We are on the move. We are individuals, yet we want to stay connected. And we’re hungry for some stimulation.<br />
  48. 48. The Mobile Context is Relevant<br />User-Centric<br />It should be dependable<br />consistently solve user’s problems, and do so effortlessly<br />When designed properly, these experiences understand the task, the environment, and the audience<br />They recognize less is often more and that just because you can, doesn&apos;t mean you should<br />
  49. 49. The Mobile Context is Relevant<br />Fitting<br />Space is extremely precious on devices<br />If onscreen affordance doesn’t help communicate how users will interact with the content and interface, it is a barrier to them<br />Mobile experiences are most valuable when they are straightforward and clearly represent their purpose<br />The presentation as a whole should be glanceable – designed to be read and understood quickly<br />Superfluous material should be avoided<br />Icons should be bold and simple<br />Text should be large, readable and digestible<br />Items should be spaced distinctly, such that relationships are clear and obvious <br />Data and information should be lightweight, network friendly and presented in small, relevant bits<br />
  50. 50. Capture and Guide Users<br />Mobile users are subject to countless distractions and disadvantages. Screens are small, environments are noisy, networks are undependable, hardware is always a barrier and software is often inconsistent. Great mobile experiences overcome these barriers by recognizing them and addressing them directly<br />When everything is equal, nothing is important. Use techniques like animation and expanding-focus to draw emphasis to the item of attention.<br />
  51. 51. Capture and Guide Users<br />Establish clear focus, direction and emphasis <br />Mobile experiences depend on the success of the user being able to find the object of focus quickly and easily despite distractions<br />User focus should be implemented in a simple, clear and consistent way across interfaces<br />Actions should be intuitive and natural<br />Users shouldn’t have to think hard about what options are available to them<br />Consider taking advantage of the 5-way and keypad by mapping key presses to actions with spatial and directional significance<br />The interaction required by the UI should be both visually and reflexively intuitive to the user<br />
  52. 52. Capture and Guide Users<br />Maintain Context<br />It is critical for the user to recognize where they are and what they can do<br />Moving from screen to screen can be disorienting if the context changes radically or often<br />Maintain context by expanding the view of content in place instead of jumping between pages<br />Use animation to help reinforce physical interactions, display new functionality and content, and ease dramatic changes in context<br />As much as possible, keep interaction models consistent even when the content switches between very different tasks<br />Let the user leverage their experience and knowledge of previous interactions as they find new ones<br />
  53. 53. Capture and Guide Users<br />Preview and deliver<br />Ideally, users should have a sense of what result of an action will have before they commit to it<br />Previews are a valuable tool for helping them determine what to expect<br />Surfacing information in a contextual manner will help users make effective, efficient decisions<br />Once a decision is made, it is equally important to support a strong sense of response and offer immediate feedback to the user<br />Engaging experiences must be fast, responsive and unmistakable<br />
  54. 54. Differentiation is a Feature<br />Engaging mobile experiences are ones that stand out from the crowd; they should make us stand out from the crowd. More and more, mobile devices represent identity – from how they look to how they are used. They must be rich, compelling and connect personally to users. They should be exciting, fun and desirable.<br />Build high visual interest. Mobile phones are often seen as a reflection of personal identity. The visual design should be complementary, pleasing and even fashionable.<br />
  55. 55. Differentiation is a Feature<br />Stylize<br />The idea of engaging mobile experiences challenges the notion that mobiles devices are mere tools.<br />Phones have increasingly become a reflection of one’s affiliation, purpose and personality – even one’s status in society. <br />So for many, style can trump features. <br />To be engaging, mobile experiences must be fashionable. <br />They must make a statement and offer users a broad palette to express themselves in unique, beautiful and arresting ways.<br />
  56. 56. Differentiation is a Feature<br />Demonstrate Brand<br />Mobile users are ready and willing to engage with their favorite brands on their phones<br />Mobile experiences that can faithfully represent brands will be more engaging for users who are hungry for authentic experiences<br />Though brands have a choice of posting their products with carriers, putting them into distribution, or going it alone, they are choosing engaging mobile experiences<br />They are choosing experiences that recognize the value of brand integrity rather than having their content repurposed by not so brand conscious means<br />
  57. 57. Differentiation is a Feature<br />Deep customization<br />One size of mobile experience does not fit all<br />Personalization is not new, downloadable ringtones and backgrounds are no longer enough<br />Users are demanding much more than simple aesthetic customization<br />Services and features must be available on-demand<br />Engaging experiences must deliver tailored content and subscriptions, enable personalized work flows, and surface essential functionality<br />Content must recognize user’s individual needs and learn their behaviors; even adapt and grow<br />Engaging mobile experiences must come alive<br />
  58. 58. Differentiation is a Feature<br />Fresh & Dynamic<br />The mobile user&apos;s attention span is a fragile commodity, easily lost if not stimulated<br />Network latency is a significant barrier between users and content<br />Engaging mobile content must be timely and relevant, immediately available and easily accessible<br />However, simply making sure content is available is not enough. Mobile content cannot be flat and boring<br />It must make use of rich media, video, audio, high-fidelity graphics and animation to captivate, excite and entertain<br />
  59. 59. Demo time !<br />
  60. 60. Resources !<br />
  61. 61. Resources<br />Books<br />Foundation Flash for Mobile Devices<br />2006, Friends of ED<br />AdvancED Flash on Devices: Mobile Development with Flashlite and Flash 10<br />Aug 2009, Friends of ED/Apress<br />Links<br />http://www.adobe.com/products/flashlite/<br />http://www.adobe.com/devnet/devices/ <br />www.biskero.org/<br />
  62. 62. questions ?<br />
  63. 63. Thank you !<br />

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