Space and what we do with itMobile Monday AMS - May 30th 2011Raimo van der Klein
SpaceAvailable SpacesAugmented Reality        2
What is Space?The environment we directly witness filled with people, events and things.                                    3
Why is Space?It’s existence can give meaningful experiences to our lives.                             4
We all want meaningful lives    But which experiences can give meaning?                       5
An example    6
What do you                    see?7    http://www.flickr.com/photos/andrewgould/3644521556/
8
It’s what you do with Space that    gives meaning to your life               9
By doing something with somethingyou create a relationship with that thing.       It plays a part in your life
SpaceAvailable SpacesAugmented Reality        11
http://www.flickr.com/photos/silence226/2580183410/
Free   Control        Dream   Virtual                 18
1. Free Space                Shared and not owned                Identity: This is who we are.                Interaction ...
2. Control Space                   Unavailable and owned                   Identity: Anon., users, visitors, commuters    ...
3. Dream Space                 Dream world of representations (Spectacle)                 Identity: Borrowed identity & st...
4. Virtual Space                   Unlimited supply of everything                   Identity: Personalized and makes you h...
Virtual                   (endless supply)               Virtual          Dream   Free                                    ...
We are now expanding Free Space   Connect with the Physical World and add verbs
Virtual                   (endless supply)               Virtual          Dream   Free                                    ...
Virtual                   (endless supply)               Virtual           Dream                                I can do m...
SpaceAvailable SpacesAugmented Reality        28
Can a virtual programmable layer on top of           reality add meaning?                    29
Meaning?It’s what you do with Space that gives meaning to your life
Virtual                   (endless supply)               Virtual          Dream                              I can do more...
Example: Control Space                              STADSHAARD,                              Enschede. Architekten Cie,   ...
Example: Control Space        Now you can do more with Space.                              “Vote” or “attach a Poll”      ...
Example: Dream SpaceBy Marck Skwarek
Example: Dream Space                             Billboard in Zurich                            by Dreamer7112 on         ...
Example: Dream Space                            The ad becomes an object to discuss,                            comment an...
Example: Dream Space                       37
Example: Dream Space                            Augmented Reality shows deeper                            layers of realit...
Summary
Space will be democratized!    The exclusivity of Space is over                   40
Augmented Reality adds meaningThrough Augmented Reality you can create more meaningful experiences in                  Con...
Augmented Reality jams the Spectacle      Designed experiences are getting jammed.
See the world through the eyes of others    These meaningful expressions on top of existing Space    will result in the ri...
Augmented Reality will save us from the Matrix                      44
Thank You Keep it real!  @rhymo
Raimo van der Klein - Space And What We Do With It
Raimo van der Klein - Space And What We Do With It
Raimo van der Klein - Space And What We Do With It
Raimo van der Klein - Space And What We Do With It
Raimo van der Klein - Space And What We Do With It
Raimo van der Klein - Space And What We Do With It
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Raimo van der Klein - Space And What We Do With It

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Raimo van der Klein - Space And What We Do With It

  1. 1. Space and what we do with itMobile Monday AMS - May 30th 2011Raimo van der Klein
  2. 2. SpaceAvailable SpacesAugmented Reality 2
  3. 3. What is Space?The environment we directly witness filled with people, events and things. 3
  4. 4. Why is Space?It’s existence can give meaningful experiences to our lives. 4
  5. 5. We all want meaningful lives But which experiences can give meaning? 5
  6. 6. An example 6
  7. 7. What do you see?7 http://www.flickr.com/photos/andrewgould/3644521556/
  8. 8. 8
  9. 9. It’s what you do with Space that gives meaning to your life 9
  10. 10. By doing something with somethingyou create a relationship with that thing. It plays a part in your life
  11. 11. SpaceAvailable SpacesAugmented Reality 11
  12. 12. http://www.flickr.com/photos/silence226/2580183410/
  13. 13. Free Control Dream Virtual 18
  14. 14. 1. Free Space Shared and not owned Identity: This is who we are. Interaction level: endless and free Nouns: Family, friends, hobbies Verbs: endless (DO space) 19
  15. 15. 2. Control Space Unavailable and owned Identity: Anon., users, visitors, commuters Interaction level: Take it or leave it Nouns: infrastructure, goods, real-estate Verbs: buy, enter, push, walk, park 20
  16. 16. 3. Dream Space Dream world of representations (Spectacle) Identity: Borrowed identity & stolen experiences Interaction level: immerse and swallow Nouns: content, media, packaging, ads Verbs: one verb only, consume 21
  17. 17. 4. Virtual Space Unlimited supply of everything Identity: Personalized and makes you hungry Interaction level: it feeds you what you want Nouns: Apps, sites, clips, images, tweets Verbs: Share, comment, like, play, 22
  18. 18. Virtual (endless supply) Virtual Dream Free Control(Many verbs) (Few verbs) Free Control Physical (limited resources) 23
  19. 19. We are now expanding Free Space Connect with the Physical World and add verbs
  20. 20. Virtual (endless supply) Virtual Dream Free Control(Many verbs) (Few verbs) Free Control Physical (limited resources) 25
  21. 21. Virtual (endless supply) Virtual Dream I can do more Free Control with these(Many verbs) (Few verbs) Spaces Free Control Physical (limited resources) 26
  22. 22. SpaceAvailable SpacesAugmented Reality 28
  23. 23. Can a virtual programmable layer on top of reality add meaning? 29
  24. 24. Meaning?It’s what you do with Space that gives meaning to your life
  25. 25. Virtual (endless supply) Virtual Dream I can do more Free Control with these(Many verbs) (Few verbs) Spaces Free Control Physical (limited resources) 31
  26. 26. Example: Control Space STADSHAARD, Enschede. Architekten Cie, Architect Branimir Medić with artist Hugo 32 Kaagman
  27. 27. Example: Control Space Now you can do more with Space. “Vote” or “attach a Poll” STADSHAARD, Enschede. Architekten Cie, Architect Branimir Medić with artist Hugo 33 Kaagman
  28. 28. Example: Dream SpaceBy Marck Skwarek
  29. 29. Example: Dream Space Billboard in Zurich by Dreamer7112 on 35 Flickr
  30. 30. Example: Dream Space The ad becomes an object to discuss, comment and play. Billboard in Zurich by Dreamer7112 on 36 Flickr
  31. 31. Example: Dream Space 37
  32. 32. Example: Dream Space Augmented Reality shows deeper layers of reality. 38
  33. 33. Summary
  34. 34. Space will be democratized! The exclusivity of Space is over 40
  35. 35. Augmented Reality adds meaningThrough Augmented Reality you can create more meaningful experiences in Control Space and Dream Space
  36. 36. Augmented Reality jams the Spectacle Designed experiences are getting jammed.
  37. 37. See the world through the eyes of others These meaningful expressions on top of existing Space will result in the rising of our collective consciousness 43
  38. 38. Augmented Reality will save us from the Matrix 44
  39. 39. Thank You Keep it real! @rhymo

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