Moving mHealth beyond the handset
• How Bluetooth low energy helps, and • Some practical mHealth business models Nick Hunn See the presentation at: http://www.mobilemonday.nl/category/events/14/14-talks/
Bluetooth low energy • It’s:
– a NEW radio – a NEW protocol stack • Ultra low power • Small, efficient packets • Designed for Internet connected devices
Bluetooth low energy • It’s
thrown away: – application profiles – high data rates – high qualification costs – (compatibility with old devices) • And, – made it easy to use It will transform mHealth
It connects simple devices to
the web Your house burnt down at… My temperature is… I’ve stapled… Making mHealth devices a realistic consumer proposition Your Heart Rate is… You need to take… You’ve run…
mHealth truths #1 The only
way to cut health costs significantly is to cut health staff. Otherwise it’s like building more roads. In the short to medium term, mHealth is a personal, additional, discretionary spend.
mHealth truths #2 They’ve spent
over 200 years building up their professional status. They’re not going to give it away easily. To get a toehold, mHealth will need to be disruptive. Successful business models probably need to avoid medics and insurers.