The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/
Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets...
1. www
gapingvoid.com
This time…it’s personal. How mobile challenges
everything we thought we knew about advertising
Andrew Grill, Mobile Advertising Evangelist &
Head of Business Development – Gigafone LondonCalling.mobi
twitter @andrewgrill
4. “91% have the device
within arms reach 24 x 7”
LondonCalling.mobi
Morgan Stanley 2007
5. “63% of Americans are not
willing to share their mobile
phone with anyone”
LondonCalling.mobi
Wired Magazine
6. “it takes an average of 26
hours for a user to notice
and report a lost wallet…
a lost phone is reported in
68 mins”
LondonCalling.mobi
Unisys Survey
40. A new name for mobile advertising?
LondonCalling.mobi
41. Mobile Advertising Blog
www.LondonCalling.mobi
Follow me on twitter.com/AndrewGrill
andrew@LondonCalling.mobi
+44 788 198 6694
LondonCalling.mobi
twitter @andrewgrill