MoMo #11 - Andrew Grill

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The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/

Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets...

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  • See the full video of the presentation below as delivered live at MoMo Amsterdam on Monday 1st June 2009


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MoMo #11 - Andrew Grill

  1. www gapingvoid.com This time…it’s personal. How mobile challenges everything we thought we knew about advertising Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone LondonCalling.mobi twitter @andrewgrill
  2. LondonCalling.mobi
  3. Life is for sharing LondonCalling.mobi
  4. “91% have the device within arms reach 24 x 7” LondonCalling.mobi Morgan Stanley 2007
  5. “63% of Americans are not willing to share their mobile phone with anyone” LondonCalling.mobi Wired Magazine
  6. “it takes an average of 26 hours for a user to notice and report a lost wallet… a lost phone is reported in 68 mins” LondonCalling.mobi Unisys Survey
  7. iPhone statistic / reference goes here LondonCalling.mobi any analyst
  8. What your mobile says about you LondonCalling.mobi
  9. The MadMen need to change their approach LondonCalling.mobi
  10. What’s wrong with this picture ? LondonCalling.mobi
  11. The advertising world has to change LondonCalling.mobi
  12. Ad avoidance LondonCalling.mobi
  13. World’s most successful mobile advertising campaign LondonCalling.mobi
  14. World’s most successful mobile advertising campaign LondonCalling.mobi
  15. LondonCalling.mobi
  16. Imagine if advertising was personal LondonCalling.mobi
  17. Radio with pictures – TV in 1941 LondonCalling.mobi
  18. The internet … on your mobile LondonCalling.mobi
  19. What’s happening now? LondonCalling.mobi
  20. Branded applications LondonCalling.mobi
  21. Branded experiences LondonCalling.mobi
  22. In game advertising LondonCalling.mobi
  23. In call / idle screen LondonCalling.mobi
  24. In call / idle screen LondonCalling.mobi
  25. GeoVector - Surf the Whole Wide World™ Your phone is a “world mouse” LondonCalling.mobi
  26. Making campaigns measurable LondonCalling.mobi
  27. Mobile secret #1 “Mobile operators don’t collect the information advertisers need” LondonCalling.mobi
  28. “Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009 LondonCalling.mobi
  29. Mobile secret #2 “no-one ever got sacked for buying TV” LondonCalling.mobi
  30. Concept of the “big ad”…on a 10cm screen LondonCalling.mobi World Face/British Airways 1989
  31. Mobile secret #3 “We’re a bit scared that mobile may expose the lack of transparency with TV ratings” Ad executive 2008 LondonCalling.mobi
  32. Mobile as your remote control in the multiverse LondonCalling.mobi
  33. Subtle way of learning more about you LondonCalling.mobi
  34. Mobile secret #4 “we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008 LondonCalling.mobi
  35. “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
  36. Mobile secret #5 “Small is beautiful with mobile” LondonCalling.mobi
  37. The changing face of advertising LondonCalling.mobi
  38. Mobile secret #6 “Unless we heed the 3 Ps of mobile it will never take off as a medium” LondonCalling.mobi
  39. Permission Privacy Preference Inference and assumption has a limited lifespan LondonCalling.mobi
  40. A new name for mobile advertising? LondonCalling.mobi
  41. Mobile Advertising Blog www.LondonCalling.mobi Follow me on twitter.com/AndrewGrill andrew@LondonCalling.mobi +44 788 198 6694 LondonCalling.mobi twitter @andrewgrill

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