Mobile App Localization
Reaching out to Masses
By
Mahendra A. Sharma
Co-Founder & CTO, NicheTech
Short Intro
• 14 Yrs of IT experience
• Co-Founder and CTO of NicheTech
• Creator of Gujarati Pride range of Products
• Ma...
Why localization
Why Localization
Why Localization
What is English?

Ant in the Ant Farm
Why Localization on Smart Phones
Smartphone market share
Samsung Language Support
Whatsapp in Hindi on Windows

Whatsapp is now available in 32 Languages
Translate Now…
• But not using Google Translate 
Translation Problems
Professional Translation
Professional Translation
Gujarati eBook App
Localization + Personalization
Personalization of Apps
Our Success
Success Continues
Quote

If you talk to a man in a language he
understands, that goes to his head.
If you talk to him in his language, that
...
Questions?
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Localization : The Road Ahead : Mahendra

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Presentation by Mr Mahendra Shrama on the Future of Localisation and his success stories with the Application Gujarati Pride.

Published in: Marketing, Technology, Business
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Localization : The Road Ahead : Mahendra

  1. 1. Mobile App Localization Reaching out to Masses By Mahendra A. Sharma Co-Founder & CTO, NicheTech
  2. 2. Short Intro • 14 Yrs of IT experience • Co-Founder and CTO of NicheTech • Creator of Gujarati Pride range of Products • Marathon Runner for 2 yrs • Cricket Enthusiast • Active member at CSI Ahmedabad • MOMO advisory committee member
  3. 3. Why localization
  4. 4. Why Localization
  5. 5. Why Localization
  6. 6. What is English? Ant in the Ant Farm
  7. 7. Why Localization on Smart Phones
  8. 8. Smartphone market share
  9. 9. Samsung Language Support
  10. 10. Whatsapp in Hindi on Windows Whatsapp is now available in 32 Languages
  11. 11. Translate Now… • But not using Google Translate 
  12. 12. Translation Problems
  13. 13. Professional Translation
  14. 14. Professional Translation
  15. 15. Gujarati eBook App
  16. 16. Localization + Personalization
  17. 17. Personalization of Apps
  18. 18. Our Success
  19. 19. Success Continues
  20. 20. Quote If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela
  21. 21. Questions?

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