Every marketing strategy, from television advertising to a Twitter feed, has benefits and drawbacks. Television advertising may cost a lot, but you'll get any results you're going to receive - quickly. Whereas a Twitter feed is going to take a lot of time and attention over a long period of time to see any measurable results. It's all about understanding if you have more time than money, more talent than money, or more money than time & talent. Use this presentation to guide you through the some of the most powerful "cheap" marketing options.