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hi!How to Get Readersto Talk BackAwesome tips and tricks forrock-socking engagement                  momcomm
Why Is Engagement Important?✴Builds relationships✴Boosts traffic✴Gives us validation
“I’ve talked to 30,000 people on  this show and they all wanted            validation.    Do you see me? Do you hear     m...
Brick wall.You.Talking.
Why People Don’t Talk Back✴ It’s wallpaper✴ It’s too complicated✴ It’s not about them
The Three Magical Gs
Generous   The Three Magical Gs
GratefulThe Three Magical Gs
GreatThe Three Magical Gs
Be Generous✴Share knowledge✴Talk back to others✴Make people feel special
Be Grateful✴Thank people✴Be humble✴Take care of those who  treat you the best
Be Great✴Write incredible content✴Have good blogging  etiquette✴Take risks
My Most Popular Post!     this is a   COMMENT   VOMIT                 FREE                 ZONE
Who Wants Examples?
Build Suspense✴ Build excitement that an event, series,  meme, post or project is coming up • Blog about it • Ask question...
Ask Questions (the right way)✴ What makes a good question? • Simply worded • Not asking multiple questions • Easy to answe...
Question: Fill in the Blank✴ Why? • Can answer in just a few words • Best for Twitter and Facebook✴ Examples: • This fall,...
Question: This or That✴ Why? • Doesn’t take much thought to answer • Best for Twitter and Facebook✴ Examples: • What do yo...
Ask for Advice✴ About what? • Products for you or your family • Place to buy something • Something you’re trying to pick out
On Your Blog✴ Avoid conversation enders (ex. “Happy Friday!”)✴ Involve readers✴ Let content simmer
On Twitter✴ Mundane tweets build relationships✴ Respond to general comments✴ Retweet posts you like✴ Use lists (& Formulis...
Formulists
On Facebook✴ Only post manually✴ Ask questions (use the survey feature, too!)✴ Tag other bloggers✴ Give something back to ...
Engagement Matters!          !!!!!!
To truly engage...Treat others how you want to be treated.
Thanks!          MARKETING CONSULTANT                     BLOGGER                E-BOOK AUTHOR                         MAM...
Engagement: How to Get Readers to Talk Back
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Engagement: How to Get Readers to Talk Back

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Ever feel like you're talking to a wall? While blogging and social media can indeed be social, it can often leave you feeling like no one's listening.

Melissa will walk you through ways to get true engagement from your readers both on your blog and social media platforms like Twitter and Facebook.

Published in: Business, Technology
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Engagement: How to Get Readers to Talk Back

  1. 1. hi!How to Get Readersto Talk BackAwesome tips and tricks forrock-socking engagement momcomm
  2. 2. Why Is Engagement Important?✴Builds relationships✴Boosts traffic✴Gives us validation
  3. 3. “I’ve talked to 30,000 people on this show and they all wanted validation. Do you see me? Do you hear me? Does what I say mean ” anything? - Oprah
  4. 4. Brick wall.You.Talking.
  5. 5. Why People Don’t Talk Back✴ It’s wallpaper✴ It’s too complicated✴ It’s not about them
  6. 6. The Three Magical Gs
  7. 7. Generous The Three Magical Gs
  8. 8. GratefulThe Three Magical Gs
  9. 9. GreatThe Three Magical Gs
  10. 10. Be Generous✴Share knowledge✴Talk back to others✴Make people feel special
  11. 11. Be Grateful✴Thank people✴Be humble✴Take care of those who treat you the best
  12. 12. Be Great✴Write incredible content✴Have good blogging etiquette✴Take risks
  13. 13. My Most Popular Post! this is a COMMENT VOMIT FREE ZONE
  14. 14. Who Wants Examples?
  15. 15. Build Suspense✴ Build excitement that an event, series, meme, post or project is coming up • Blog about it • Ask questions about it on Facebook (ex. “Anything I should be sure to cover?”) • Tweet (ex. “You guys are gonna love...” “Sitting here working on my....”) • Mention people when they show interest
  16. 16. Ask Questions (the right way)✴ What makes a good question? • Simply worded • Not asking multiple questions • Easy to answer • Gets people talking about themselves
  17. 17. Question: Fill in the Blank✴ Why? • Can answer in just a few words • Best for Twitter and Facebook✴ Examples: • This fall, I’m most looking forward to ______. • ______ makes everything better.
  18. 18. Question: This or That✴ Why? • Doesn’t take much thought to answer • Best for Twitter and Facebook✴ Examples: • What do you like better: the beach or the mountains? • Would you rather camp in a tent or a trailer?
  19. 19. Ask for Advice✴ About what? • Products for you or your family • Place to buy something • Something you’re trying to pick out
  20. 20. On Your Blog✴ Avoid conversation enders (ex. “Happy Friday!”)✴ Involve readers✴ Let content simmer
  21. 21. On Twitter✴ Mundane tweets build relationships✴ Respond to general comments✴ Retweet posts you like✴ Use lists (& Formulists)
  22. 22. Formulists
  23. 23. On Facebook✴ Only post manually✴ Ask questions (use the survey feature, too!)✴ Tag other bloggers✴ Give something back to fans
  24. 24. Engagement Matters! !!!!!!
  25. 25. To truly engage...Treat others how you want to be treated.
  26. 26. Thanks! MARKETING CONSULTANT BLOGGER E-BOOK AUTHOR MAMA @momcommblog @adventuroo

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