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HOW TO CREATE A VALUE
PROPOSITION STATEMENT?
• Headline: What is the end-benefit you’re offering, in 1 short
sentence. Can mention the product and/or the customer.
Attention grabber.
• Sub-headline or a 2-3 sentence paragraph: A specific
explanation of what you do/offer, for whom and why is it
useful.
• 3 bullet points: List the key benefits or features.
• Visual. Images communicate much faster than words. Show
the product, the hero shot or an image reinforcing your main
message.

Published in: Marketing
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