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PERCEIVED QUALITY & REAL QUALITY Intro to Branding & Brand management - Elkottab

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PERCEIVED QUALITY & REAL
QUALITY
CASE STUDY: BMW
•BMW started as a manufacturer of aircraft
engines.
•The current BMW logo, introduced in the
early 1920, was believed to be based on
the circular design of an aircraft propeller.
•turned to boat and truck engines and
farming equipment.
•BMW comes first in the market when it
has to do with the brand perception in
terms of Performance.

Published in: Marketing
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