Customers who tend to buy brand in
Targeting these customers will be
effective Satisfied by raising buyer with the switching
awareness. This is a precondition of
moving up on the pyramid.
A brand will have to be known to
Satisfied/habitual buyer, no reason to
people first before they even start
considering buying it.
Switchers, price sensitive, no brand loyalty
Aaker’s Brand Loyalty pyramid (Consumer Behavior)