THE STORY OF
•In the early 1920s, Kimberly-Clark
developed creped wadding for its
first ever consumer product, Kotex®.
•At this time, the feminine hygiene
product was not immediately
welcomed in the marketplace.
•In 1925, the first Kleenex® tissue ad
appeared in the Ladies Home Journal
as "the new secret of keeping a
pretty skin as used by famous movie
•Kimberly-Clark's head researcher
started using the tissues in place of
a handkerchief to help with his hay