Pepsi Max

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Pepsi Max

  1. 1. Pepsi Max Commercial<br />Morgan Mahler<br />Courtney Willard<br />Alexis Marinos<br />
  2. 2. Factors of the Superbowl<br />Expensive<br />Short<br />Funny<br />Pepsi vs. Coke<br />
  3. 3. Who is Watching?<br />American football lovers (mostly)<br />Universal first-date experience<br />Thoughts can’t be heard<br />
  4. 4. Purpose<br />Buy a Pepsi-Max<br />Laugh<br />People who can relate<br />
  5. 5. Characters<br />White<br />Vernacular<br />Majority<br />norm<br />Late 20’s or early 30’s <br />Too old = married<br />Too young = Adult content<br />One male and one female<br />norm<br />
  6. 6. Theme<br />Couple on a first date thinking thoughts<br />Can the audience relate?<br />most<br />Not children<br />
  7. 7. Explanation<br />Women = had a lot of varied questions<br />Why? <br />Man = only 1 thought repeating thought : “I wanna sleep with her”<br />Why? <br />Pepsi-max<br />
  8. 8. Did the commercial work?<br />Yes<br />Stereotypes are funny<br />Are you more inclined to buy aPepsi-Max?<br />Depends on the viewer<br />
  9. 9. Logos<br />No logic or facts<br />Too short for facts<br />Facts are boring<br />
  10. 10. Pathos<br />Humorous<br />Successful<br />Appeal = Language <br />Very effective<br />Sad/boring not appealing<br />
  11. 11. Ethos<br />Pepsi v. Coke<br />Recognized brands<br />One sided<br />Talking down<br />Too short<br />Inappropriate <br />Talking up= counterproductive<br />
  12. 12. The End!<br />

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